Jessica Tipton

• Conducted in-depth analysis of user behavior to identify shortcomings in site design and gaps in the user journey.
• Participated in design review meetings to brainstorm new UX developments through collaborative thinking.
• Presented UX designs and solutions to senior staff, evangelizing for user-centric design decisions.
• Identified and troubleshooted all UX problems, including accessibility and responsiveness issues.
• Collaborated with cross-functional teams to create user-centric designs aligned with business requirements and user feedback.
• Developed user flows, wireframes, prototypes, and mockups, incorporating feedback from users and key stakeholders.
• Worked closely with developers and designers to ensure mobile-first, data-backed, and user-focused designs.

Key Achievements:

• Spearheaded defining a vision for unifying disparate user experiences into one portal.
• Provided monthly Voice of Consumer reporting, highlighting points of friction and website experience success metrics.
• Conducted competitor analyses and shared with stakeholders.
• Managed a small team of UX designers, enabling them to grow in their careers and be effective team members.

• Proved successful working within tight deadlines and a fast-paced environment.
• Devised diagrams to outline system interactions and sequences underpinning interfaces.
• Created maps, models and templates for diverse projects.