Javier Garcia-Bonilla
Miami,FL
Summary
Highly motivated and results-driven media manager with extensive social media experience and a strong commitment to work ethics. Known for quickly adapting to new technologies and industry trends, ensuring optimal brand visibility and engagement across various platforms. A collaborative team player who thrives in fast-paced environments and consistently exceeds expectations. Demonstrated expertise in creating and implementing successful social media strategies that drive audience growth, enhance brand reputation, and maximize ROI. Seeking a challenging position to leverage skills and contribute to the success of a forward- thinking organization.
Overview
7
7
years of professional experience
1
1
Certification
Work History
Junior Partner, Account Manager
Junction 37 / Series A
01.2024 - Current
- Increased brand awareness by developing and implementing strategic marketing campaigns.
- Managed social media accounts for optimal audience engagement and increased online presence.
- Built and maintained positive business relationships with clients
- Monitored online presence of company's brand to engage with users and strengthen customer relationships.
- Managed paid search and shopping campaigns with Google Ads & Microsoft Bing
- Monitored industry trends to stay ahead of competitors, adjusting tactics as needed.
- Analyzed marketing plan and social media strategies to identify strategic weaknesses and make recommendations for improvements.
- Analyzed and reported social media and online marketing campaign results.
- Suggested and implemented new features to develop brand awareness.
- Managed and developed a team of direct reports (3+)
Associate Partner, Account Manager
Junction37 / Series A
11.2021 - 01.2024
- Assisted Junior Partner with building and maintaining positive business relationships with clients
- Monitored online presence of company's brand to engage with users and strengthen customer relationships.
- Increased customer engagement through social media. (Meta & Tik Tok)
- Created and implemented impactful strategies to increase company brand awareness and engagement.
- Analyzed marketing plan and social media strategies to identify strategic weaknesses and make recommendations for improvements.
- Analyzed and reported social media and online marketing campaign results.
- Suggested and implemented new features to develop brand awareness.
- Oversaw social media presence and aligned posts to include branding and trending ideas.
- Managed paid search and shopping campaigns with Google Ads & Microsoft Bing
- Created and managed landing pages for products.
- Developed and implemented techniques for increasing page visits and likes.
Media Supervisor,
Publicis Groupe
04.2021 - 11.2021
- Manage planning with heavy collaboration across digital, TV, social, and print
- Own tactical plan development, recommendation building, and negotiations across their respective channels
- Collaborate with key partners including clients, internal teams, and leadership
- Lead strategic planning initiatives including deck writing, budget and channel allocation, and audience development
- Analyze data to inform purchase and channel allocation
- Develop guidelines & budget allocations
- Oversee day-to-day campaign execution and is responsible for ensuring campaigns deliver on KPIs
- Support development of strategic approach and experience design by delivering channel ideas and providing the link to reality of historical performance and in-market opportunities
- Responsible for management and development of Associates
Media Associate
Publicis Groupe
07.2017 - 04.2021
- Assist the Manager in development of media plan options and recommendations
- Maintain accurate budget control and flow of media activity and update client on timely/consistent basis
- Gather and analyze appropriate research to provide sound, strategic, consumer-insights-driven digital media recommendations
- Establish collaborative, productive working relationship with implementation teams to ensure media strategies are being delivered and brand goals and client needs are being met
- Ensure proper execution of digital media plans by monitoring buys/schedules
- Develop strong working relationship with partner agencies (where/when applicable), helping create a seamless communications process
- Demonstrate creativity and agility when problem solving
- Prepare media authorizations per approved plans/project requests
- Ensures all vendor invoices are validated and entered into Media Ocean
- Works with buying team when necessary to match vendor invoices with purchased orders to determine accuracy of information on invoice
- Gathers information for new vendors and enters into MBox
- Assist with all broadcast (local and national), digital, OOH, and print billing needs including reconciliations during the invoice stage
- Reviews vendor statements for possible past due amount/credits
- Works directly with the client finance department to provide updates on reconciliation and if any vendor payments are due that have yet to be paid
- Coordinates all regional communication between client and local markets
Education
Bachelor of Arts - Religious Studies
Florida International University
Miami, FL04.2020
Minor - Marketing
Florida International University
Miami, FL04.2020
Skills
- Digital Marketing
- Social Media Platforms
- Budgeting and Allocation
- Staff Management
- Strategy Development
- Campaign Management
- Teamwork and Collaboration
- Administrative Management
Certification
- Google Ads Search Certification
- Google Ads Video Certification
Languages
English
Native or Bilingual
Spanish
Limited Working
Timeline
Junior Partner, Account Manager
Junction 37 / Series A
01.2024 - Current
Associate Partner, Account Manager
Junction37 / Series A
11.2021 - 01.2024
Media Supervisor,
Publicis Groupe
04.2021 - 11.2021
Media Associate
Publicis Groupe
07.2017 - 04.2021
Bachelor of Arts - Religious Studies
Florida International University
Minor - Marketing
Florida International University
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