Media specialist proficient in an array of digital design tools and platforms with specialization in content creation, user experience, and marketing strategy. Creative designer, eloquent bilingual writer, objective oriented and collaborative, with a track record of successful marketing projects and company-wide communications published in both English and Spanish.
• Effectively served as project manager to research, curate, design, edit and present marketing communications, including team announcements and PowerPoint presentations (internal and
customer-facing) detailing departmental goals and process launches, as well as company products and services on offer.
• Blueprinted and oversaw execution of a 6-month long project to redesign and expand the DHL Same Day Industries We Serve web-page (dhlsameday.com) using elements of UX/UI design and SEO strategy.
• Designed and produced promotional materials including a retractable banner for display at worldwide conferences of approximately 800 to 2000 attendants, and dozens of promotional flyers in both English and Spanish.
• Utilized various media applications, including the Adobe Creative Cloud, to design, orchestrate and distribute company material.
• Interacted and worked collaboratively with colleagues within the company division, as well as others.
• Created, designed and managed the DHL Same Day page on the company social media platform.
• Developed divisional content and storytelling via the company
social media platform in the form of news articles displayed on the global news feed, leading to a 72% increase in engagement throughout a 6-month period.
• Created content that established the standardized company brand.
• Researched, curated, designed, edited and published company communications including team announcements and newsletters detailing departmental goals and process launches.
• Collected, summarized information and statistics derived from LinkedIn's Sales Navigator and prepared presentations for briefing with company CIO, leading to a 46% increase in profile engagement over a 3-month period.
• Managed company CIO's Twitter account, increased follower count from about 230 to 376.
• Utilized various media applications, including the Adobe Creative Cloud, to design, orchestrate and distribute company material.
• Managed distribution of day-today internal company communications.
• Processed feedback and leading efforts on collaborative projects.
• Interacted and worked collaboratively with 3 separate cross-functional teams, including employee communications, marketing groups, sales and operations.
• Executed company content creation and storytelling via video, social media activity, intranet updates and other platforms.
• Created content that established the standardized company brand.
HubSpot SEO Trained & Certified
Adobe Creative Suite (Express, Acrobat,
Premiere, Photoshop, Dreamweaver, etc)
UX/UI Design
Canva
Cockos Reaper
Corporate Branding & Marketing
HTML5 & CSS3
Microsoft Office (PowerPoint, Word, Excel, etc)
Microsoft Teams
Mailchimp
Salesforce