Summary
Overview
Work History
Education
Skills
Languages
POLITICAL MARKETING
PAUTA - COMMUNICATION CONSULTANCY
MBUJAPE S.A
DOUBLE SHOT SA - PM Hub
CENTRAL DE INTELIGENCIA EN MEDIOS S.A. - INSIDER
MT CONGRESOS Y EVENTOS SRL - ALPHA MARKETING
MARKELIER SA - Atelier de Marca
VENTIS SA - Agencia Cielito
RUMEL SA - Brand Visual
JANO AD AGENCY
Websites
Timeline
Generic

Javier Ruiz

Miami Beach,FL

Summary

Strategic executive brings many years of print and digital media expertise to professional roles. Proven history of spearheading organizational change management. Innovative and proactive with proficiency in sales, marketing, advertising, and executive management. Industrious Media Director with expertise in strategic development. Talented in both client and interdepartmental coordination. Exceptionally knowledgeable in new and traditional media channels, as well as emerging market trends. Strong leadership and analytical skills.

Overview

16
16
years of professional experience

Work History

Media Director

LENGUAPOP - ADVERTISING AGENCY
09.2010 - 08.2018
  • Development, organization and implementation of the agency's media department
  • Media campaign planning
  • Clients: Don Vito, 3M, Casa Módiga, Rochester, Shopping Mariano, Tu Financiera, Prosegur, Luminotecnia, Persil, Petrosur, Canal 9, Tarjeta Tigo- Itau, among others

Agency Owner: Álvaro Bilbao - 0981 816-277

  • Managed budgets for media projects while ensuring that all deadlines were met.
  • Developed media strategies and plans to maximize brand awareness.
  • Created and maintained relationships with key vendors, partners, and clients.
  • Planned and executed digital campaigns across multiple platforms including social media, web design, SEO and SEM, online ads, email marketing.

Director of the Ciudad del Este Branch

09.2010 - 06.2011
  • Office and workshop management, coordination, control and organization of work, management of personnel, tools and supplies, contact with customers and administrative and accounting control of the branch
  • Clients: Relmo Paraguay, Salum and Wenz, Agrofertil, Agrofield, Dekalpar, Wines and Spirits, Tigo, Nucleo, Divicom, AMX, Cervepar, among others

Company Owner: Marco Villasboa - 021 514 999

  • Developed and implemented comprehensive strategies to improve operational processes and organizational efficiency.
  • Directed the organization's daily operations, ensuring compliance with applicable laws and regulations.
  • Collaborated with senior leadership to set long-term objectives for the company.
  • Recruited, trained, supervised, evaluated and mentored staff members.
  • Managed budgeting and financial planning processes for the organization.
  • Identified opportunities for improvement in operational performance metrics.

Media Director

PUBLICIDAD ONIRIA S.A.
10.2006 - 07.2008
  • Planning, strategy, buying, negotiation, campaign control, evaluation and post- evaluation of guidelines, competition reports, SOV-SOI, opportunity analysis, press coverage, among others
  • Clients: Interbanco, Bancard, Coyote, Nivea, 8x4, Dark Dog, WWF, Shop
  • Mcal López, ABC Color, among others
  • Tools used: TV rating, reading habits, radio rating, audience share in cinemas (Metro Media Software), Intranet

Agency Owner: Camilo Guanes and Rodrigo Weiberlen - 021 297 451 / 021 297 455

  • Managed budgets for media projects while ensuring that all deadlines were met.
  • Monitored performance of campaigns in order to optimize ROI and ensure goals were achieved.
  • Identified new opportunities to reach target audiences through different channels such as television, radio, print media or other outlets.
  • Collaborated with internal departments such as Creative Services or Public Relations on initiatives related to content creation or PR outreach efforts.
  • Researched competitors' activities in order to stay ahead of industry trends and develop strategies accordingly.
  • Analyzed data from various sources to identify trends and insights into the effectiveness of the campaigns.
  • Prepared reports detailing the progress and results of each campaign.
  • Developed media strategies and plans to maximize brand awareness.
  • Created and maintained relationships with key vendors, partners, and clients.
  • Planned and executed digital campaigns across multiple platforms including social media, web design, SEO and SEM, online ads, email marketing.

Marketing Purchasing Assistant

12.2003 - 12.2004
  • Responsible for purchasing materials, supplies, services and products necessary for marketing campaigns in the Personal Care, Home Care and Foods categories (Axe, Dove, Rexona, Sedal, Ades, Hellmanns, Knorr, Omo, Ala, Cuñatai).

Marketing Assistant

UNILEVER DEL PARAGUAY S.A.
09.2002 - 11.2003
  • Assistant in the Personal and Home Care categories (Axe, Sedal, Rexona, Dove, Omo, Ala, Cuñatai)
  • Events
  • Promotions
  • Brand activations
  • Media

Direct Report to Manager: María Paz Gill and Marcelo Fleitas - 021 959 7800

  • Responded promptly to customer inquiries via phone calls and emails while maintaining a friendly attitude.
  • Organized photo shoots related to product launches or special promotions when necessary.
  • Assisted with the development and implementation of marketing campaigns.
  • Working with the External Marketing Agency to develop high-quality campaign.

Education

MBA - (MADE)

Universidad Americana
Asuncion, Paraguay
11.2017

Diploma - Information Management

Universidad Católica De Asunción
Asuncion, Paraguay
12.2008

Bachelor of Science - Marketing and Advertising

Universidad Americana
Asuncion Paraguay
01.2003

Bachelor's Degree - Computer Science

Colegio Sgdo. Heart of Jesus - Salesian
01.1998

Skills

  • Project Management
  • Technology optimization
  • Influencer partnerships
  • Media Buying
  • Strategic Planning
  • Workflow Optimization
  • Production Scheduling
  • Campaign Management
  • Advertising Management
  • Continuous Improvement
  • Social Media Strategy
  • Decisiveness
  • Market plan optimization
  • Budget Management
  • Collaborative
  • Creative Mindset
  • Media activity planning
  • Creativity
  • Campaign metrics
  • Strategic recommendations
  • Strategy planning
  • Media activity execution
  • Resource Planning
  • Strategy Development

Languages

Spanish
Native/ Bilingual
English
Professional
Portuguese
Elementary

POLITICAL MARKETING

  • Planning and communication strategy of the Patriotic Alliance for Change - Lugo President.
  • (Media plan, negotiation, sending of advertising orders, broadcast control, communication strategy).

PAUTA - COMMUNICATION CONSULTANCY

  • Consultancy in communication, marketing, advertising and media.
  • Clients: Casa Módiga, ABN Amro Bank, Rochester, Kalua, Garden Automotores and Portsaid (for the Lenguapop Agency) and Communication Advisor of the Somos Iguales Magazine.

MBUJAPE S.A

  • Managing Partner Mbujape Sandwich-Café is a Paraguayan franchise founded in 2015 based on the option of custom sandwich assembly and gourmet cafeteria.
  • We currently have 33 locations throughout the country with the franchise modality. We are present in Asunción, Lambaré, Fernando de la Mora, Villa Elisa, Luque, San Lorenzo, Ypacarai, San Bernardino, Villarrica, Ciudad del Este, Encarnación and Pedro Juan Caballero.

DOUBLE SHOT SA - PM Hub

  • Managing Partner PM HUb is an advertising conglomerate that brings together several companies in the advertising sector, today the 2nd largest buying force in media in Paraguay.
  • The companies that make up PM Hub are: Audimedia SRL, PM Media SRL, Central de Inteligencia en Medios SA, Ventis SA, Markelier SA, MT Congresos y Eventos SRL, Quanticom SA, PMG SA and Link Media SA.

CENTRAL DE INTELIGENCIA EN MEDIOS S.A. - INSIDER

  • Managing Partner INSIDER is a Media Center specialized in planning and strategies for advertising campaigns in both offline (traditional) and online (digital) media.
  • We have the best tools for analysis and a team of highly trained and experienced professionals.
  • Some of the brands we work with are: Isuzu, Hyundai, Pluscar, Geely, Shopping Mariscal, Columbia University, Luminotecnia, Credicentro, Pastas Hildebrand, Tramontina, Lincoln, Puma Energy, Chacomer, Lacteos Coop, Casa Grutter, Indega, Laboratorio LASCA, Petrosur, Pollos Kzero, among others.

MT CONGRESOS Y EVENTOS SRL - ALPHA MARKETING

  • Managing Partner ALPHA is a digital agency dedicated to the generation of content on social networks and digital platforms, including designs, creativity, audiovisual production, etc.
  • Some of the brands we work with are: Vilux, Frigorifico Guaraní, Inmobiliaria Natania, Hotel Bourbon, Yerba Mate Campesino, Pronto Dog, Pronto Cat and Trosiuk.

MARKELIER SA - Atelier de Marca

  • Managing Partner MARKELIER is a marketing agency with specialization in strategies, brand development and social media content.
  • Some of the brands we work with are: Pollos Kzero, Supermercado Los Jardines, Bernardino Hamburguesas, Profarco, La Queseria, among others.

VENTIS SA - Agencia Cielito

  • Partner CIELITO is an advertising agency with a strong commitment and potential in creativity and commercial strategies.
  • Some brands we work with are: Pollos Kzero, NGO, Super Spuma, Ron Fortin, Comfar, Natanian, Azeta Inmobiliaria, among others.

RUMEL SA - Brand Visual

  • Managing Partner RUMEL is an advertising industry specializing in signage, furniture and building works for advertising, including plotting, painting, electrical, carpentry and advertising ironwork services.
  • Some of the brands we work with are: Luomo, Vilux SA, Arco Iris SA, AG Construcciones SA, Shopping San Lorenzo, Supermercado La Bomba, Banco Rio, Banco GNB, Sueñolar, among others.

JANO AD AGENCY

Director Managing JANO is the first paraguyan advertising agency who open the doors in other country. We work with local brands to star: BYB, UniqueByRuth, Hexagon Roofing and Legal Lean. We have a local team in Miami, an account manager in LA and a big support in Paraguay.

Timeline

Media Director

LENGUAPOP - ADVERTISING AGENCY
09.2010 - 08.2018

Director of the Ciudad del Este Branch

09.2010 - 06.2011

Media Director

PUBLICIDAD ONIRIA S.A.
10.2006 - 07.2008

Marketing Purchasing Assistant

12.2003 - 12.2004

Marketing Assistant

UNILEVER DEL PARAGUAY S.A.
09.2002 - 11.2003

MBA - (MADE)

Universidad Americana

Diploma - Information Management

Universidad Católica De Asunción

Bachelor of Science - Marketing and Advertising

Universidad Americana

Bachelor's Degree - Computer Science

Colegio Sgdo. Heart of Jesus - Salesian
Javier Ruiz