Javier Santin
Bayside,NY
Summary
Highly creative and motivated Sales and Marketing professional with an extensive background in Events and Sales of SaaS products, physical goods, and services, combined with outstanding results as a Presenter, Educator and Content Creator. Can work effectively with customers, stakeholders, and talent worldwide. Excelled in high-pressure, competitive environments. Well-rounded, bilingual in English and Spanish, proficient in Portuguese, culturally aware professional with a unique ability to relate to diverse populations with various backgrounds. Highly skilled in Event Management, Leadership, and Creative Thinking. Committed to improving the lives of clients, colleagues and community through thoughtful action.
Overview
17
17
years of professional experience
1
1
Certification
Work History
Events & Field Marketing Manager
BigID
05.2024 - Current
- Supported NorthEast, MidWest and FedGov teams with Field Marketing initiatives, and Regional and Global events
- Contracted, planned and executed large industry events such as Black Hat, IAPP GPS, or Billington Cybersecurity Summit
- Boosted brand awareness by creating and executing strategic field marketing events centered around CISO, CIO, CDO and CPO personas working with partners like AWS, Snowflake, or MongoDB
- Led initiative to gamify and incentivate social media posting during Field Events for sales team, increasing LinkedIn engagement by 18%
- Achieved 116% pipeline creation goal during tenure in role
Junior AE, Strategic Business Development
BigID
03.2023 - 12.2023
- Partnered with the top Enterprise Account Executive in all 4 US regions to create business opportunities within their top 10 accounts, from cold outreach to POV
- Provided detailed account intel and planning, including validation of company goals, messaging, executive and corporate strategy
- Mapped, created, and executed outbound campaigns for Strategic Accounts
- Facilitated meetings between AEs, partners and ISVs
- Collaborated with Marketing Department in the creation of field events, bespoke campaigns, copy, and collateral
- 130% Combined Quota Attainment
- 3 Opportunities moved to POV Stage, 1 Closed Won
Product Trainer and Education Content Creator
BigID
01.2023 - 05.2023
- Completely redesigned BigID's self-paced education offerings, moving into microlearning model
- Developed library of engaging training materials, including over a hundred videos, presentations, interactive demos and user guides to support internal and external stakeholders
- Coached Technical Team in content creation, video lecture recording and AV tools, substantially increasing perceived quality and customer satisfaction scores
- Designed and managed live training bootcamps for Data Privacy and Security at industry events, such as IAPP GPS
- Collaborated with Product Development to ensure accurate representation of new features in training materials, leading to better understanding among users
Senior Business Development Representative
BigID
03.2022 - 03.2023
- Partner with three Enterprise Account Executives
- Prospect outbound top of funnel leads for New York and New England territories through email, cold calling and social media actions
- Facilitate strategic meetings with AEs and partners for focus accounts
- Top 3 contributor to SDR Team copy, strategy and relationship-based selling resources
- Support Live Events in the Northeast Region (MongoDB World, DAMA Day, IAPP, etc.)
- Trusted consultant for Sales Enablement Team
- Contributor to BigID’s SDR Onboarding Guide
- Created 'Write Better Cold Emails' enablement project
- 2-time winner of SDR Cold Calling Competition
Head of Operations & Education
Struct Club
08.2021 - 03.2023
- Right-hand to the founder & CEO of a fast-growing fitness tech SaaS startup that leads through the core values of Inclusion, Impact, and Authenticity
- Handle crucial operations, contributing directly to nearly every major strategic facet of the company (lateral to Product & Engineering Leadership)
- Prospect new individual and enterprise customers while fostering strategic partnerships with top industry leaders. Closed two key partnerships in first three months in role
- Craft new operational and promotional approaches to boost customer base and market penetration while enhancing engagement, driving growth by 20% in first five months
- Provide exceptional customer service, increasing customer retention by 15%
Director of Education and Customer Success Manager
Stages Cycling
01.2018 - 06.2021
- Planned and executed development strategy and customer experience for Stages Cycling education and SaaS products
- Boosted education sales an average of 200% YOY (2019-2021)
- Designed and implemented global educational programs and events such as Certifications, Continuing Education and Conferences, in live and digital formats
- Recruited, developed, led, and grew a global team of experienced contract educators in Europe and The Americas from 7 to 50+ in 3 years
- Acquired new and maintained long-term customer relationships through smooth implementation and ongoing support for equipment and SaaS products, working with 300+ individual and enterprise accounts
- Coached International Distributors in Mexico, Brazil and Costa Rica in business development and SaaS Sales training
- Supported the Domestic Sales Team in strategic deals and SaaS demos
University Brand Manager
Stages Cycling
07.2016 - 01.2018
- Developed brand recognition for Stages Cycling University products and services through content development, event promotion, and customer outreach
- Conceived and managed Stages Cycling University sales materials and education curriculum
- Collaborated in development and launch of Stages Cycling’s first SaaS product
- Organized and delivered internal and external training sessions for new equipment and SaaS products
- Cooperated and worked closely with communications team to develop marketing strategies to boost brand awareness
- Recruited and hired top industry contractors to complete projects on time and within budget requirements
Co-creator and Lead Sales Coach
Vivir Del Entrenamiento Personal
03.2011 - 04.2014
- Conceptualized and led the first Sales, Marketing, and Entrepreneurship Intensive course in Spanish language for Fitness professionals
- Trained and mentored 150+ individual attendees in three years
- Curated and facilitated In-Company Sales and Marketing Bootcamps for 30+ enterprise accounts in two years
Key Account Executive
Star Trac
07.2011 - 03.2013
- Secured €2.5M in equipment sales in Central Spain through consultative selling, effective customer solutions and promoting compelling business opportunities
- Met sales quota during Spain’s financial crisis by providing customers with innovative solutions, product education, and committed customer service
- Performed outside B2B sales with proven proficiency in prospecting and territory management
- Boosted customer satisfaction by providing internal teams with product and skills training
President and Co-owner
Santin Wellness and Consulting Inc
01.2008 - Current
- Provided business consulting services in Sales, Marketing Strategy, and Customer Service Strategy, specialized in international premium boutique fitness
- Consulted with 50+ locations across Europe, America and Asia providing initial training, continuing education, and mentoring for Sales, Front Desk, and Technical Staff
- Organized fitness and wellness events in Europe and USA
- Achieved average of 80% staff retention in new studio customers after two years through careful selection processes and mentoring services
- Individually mentored 300+ business owners and operators
Education
MBA Global Advanced Program - Business Administration And Management, Specialization in Digital Marketing
ThePower Business School + Harvard Business Publishing Certifications
Madrid, Spain04.2024
Diploma - Arts
IES Avenida De Los Toreros
Madrid, Spain06.1999
Skills
- Field Marketing and Events
- SaaS sales
- Sales training and leadership
- Consultative Selling
- Key Account management
- High-impact proposal presentation
- Copywriting and content creation
- Customer success and sales retention
- Lecturing and Presenting
- Social Media Marketing
Websites
Certification
- Advanced Marketing Data and Analytics Specialization
- Growth Hacking Specialization
- Social Media Marketing Specialization
Languages
Spanish
Native or Bilingual
English
Native or Bilingual
Portuguese
Limited Working
Timeline
Events & Field Marketing Manager
BigID
05.2024 - Current
Junior AE, Strategic Business Development
BigID
03.2023 - 12.2023
Product Trainer and Education Content Creator
BigID
01.2023 - 05.2023
Senior Business Development Representative
BigID
03.2022 - 03.2023
Head of Operations & Education
Struct Club
08.2021 - 03.2023
Director of Education and Customer Success Manager
Stages Cycling
01.2018 - 06.2021
University Brand Manager
Stages Cycling
07.2016 - 01.2018
Key Account Executive
Star Trac
07.2011 - 03.2013
Co-creator and Lead Sales Coach
Vivir Del Entrenamiento Personal
03.2011 - 04.2014
President and Co-owner
Santin Wellness and Consulting Inc
01.2008 - Current
MBA Global Advanced Program - Business Administration And Management, Specialization in Digital Marketing
ThePower Business School + Harvard Business Publishing Certifications
Diploma - Arts
IES Avenida De Los Toreros
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