Javier Scott

Proficient in a variety of advertising methods, including digital, print, and social media marketing

• Strong knowledge of marketing-related business practices, including advertising, market research, technology, and budgeting
• Proven track record of planning and executing successful product launches and events
• Skilled in using marketing-related software programs
• Excellent communication and interpersonal skills, with ability to adapt style to effectively interact with team members, upper management, and clients
• Strong time management and organizational abilities, with proven success in planning and executing large and small marketing projects and initiatives
• Adept at leading and motivating teams, with conflict management skills
• Analytical and problem-solving skills, with ability to develop strategies to increase demand for products and services
• MBA graduate with a solid understanding of business principles and practices

Key Achievements:

• Developed and implemented a comprehensive marketing strategy that resulted in a 25% increase in sales within 6 months
• Led a cross-functional team to launch a new product, which exceeded sales projections by 15% within the first year
• Conducted market research and analyzed data to identify trends and opportunities, resulting in a 12% increase in market share
• Managed a $1M marketing budget and achieved a ROI of 3:1
• Built and maintained strong relationships with clients, resulting in a 20% increase in repeat business.

• Performed nightly audits of guest accounts, room inventory, and hotel transactions to ensure accuracy and compliance, identifying and resolving an average of 3 discrepancies per night.
• Researched and resolved discrepancies in guest folios, postings, and cash handling, minimizing losses.
• Assisted with check-in/check-out procedures, room assignments, and guest inquiries.
• Prepared and reviewed daily revenue and occupancy reports for accuracy and submission to management.
• Assisted in maintaining security and confidentiality of guest information and financial records.
• Managed front desk operations, ensuring timely and efficient handling of all inquiries

• Analyzed website traffic and online marketing campaign data to inform optimization strategies, resulting in 40% increase in conversion rates.
• Developed and presented weekly marketing performance reports to senior management, highlighting key trends and recommendations.
• Collaborated with a cross-functional team to launch a new event campaign, resulting in a 15% ticket sales increase.
• Analyzed website and social media data using Google Analytics to track key metrics, identify trends, and provide recommendations for optimization
• Created and presented regular data reports to the marketing team and leadership, highlighting findings and actionable insights
• Conducted A/B testing and experiments to measure the impact of different marketing elements and inform future strategies
• Assisted in tracking and analyzing the ROI of marketing campaigns to ensure effective use of resources
• Collaborated with the marketing team to develop data-driven marketing strategies and plans.

• Managed the company's social media presence across multiple platforms, developing and implementing a content strategy that grew followers by 50% within six months.
• Coordinated logistics for trade show appearances, including booth design and promotional materials. Collected and analyzed lead data, following up with prospects to nurture relationships and secure new business opportunities.
• Planned and executed annual marketing budget, conducted comprehensive market research, and analyzed campaign results to make informed and strategic budget allocation decisions.
• Handled social media marketing, increasing brand visibility and leading to a 30% rise in online engagement
• Coordinated social media calendar, ensuring up-to-date information and seamless posting across five platforms
• Delivered administrative support to marketing team, conducting market research, answering calls and emails, and documenting meeting notes
• Tracked, analyzed, and reported on trends to provide marketing team with critical insights.