JAVIERA URRUTIA
Wilmette,IL
Summary
Product Marketing Manager with 8+ years of international and local experience developing and executing go-to-market plans for products and services. Consistently delivering differentiated value propositions in sales collateral, conducting knowledge transfer and training and contributing with core messaging for fulfillment of marketing tactics.
Proven success in product roadmap development, market research, data analysis, and product launches.
Overview
14
14
years of professional experience
Work History
APM/Product Marketing Specialist
Hazel Technologies
06.2022 - 01.2024
- Liaised with clients to better understand business needs and current market landscape
- Developed product documentation to communicate upcoming features and products to internal teams
- Developed creative presentations, trend reports, kitted assets, and product data sheets
- Created customized marketing materials for 4 different products to increase product awareness
- Conducted market research to identify customer needs, preferences, and trends for effective product positioning.
- Collaborated with cross-functional teams to ensure clear communication of product features and benefits.
- Launched new products successfully by coordinating with sales, engineering, and design teams for seamless execution (Trex Product)
- Analyzed competitor offerings and developed strategies to differentiate our products in marketplace effectively.
- Created +20 compelling case studies showcasing value proposition of our products for prospective clients.
- Organized global trade shows and events to showcase our products, expanding our industry presence and generating valuable leads.
- Developed comprehensive go-to-market plans that addressed pricing, promotion, distribution, and competitive analysis elements for successful product launches.
Sales Associate
Hanna Andersson
11.2019 - 03.2020
- Boosted customer satisfaction levels through exceptional service, addressing concerns promptly, and providing welcoming store environment.
- Developed new client relationships by actively engaging with potential customers and highlighting benefits of our product offerings.
- Organized in-store promotions and events to increase foot traffic and drive additional sales opportunities.
- Assisted in training new staff members on company policies, product information, and sales techniques for seamless on boarding experience.
Associate Product Marketing Manager
Samsung Electronics
06.2015 - 11.2016
- Price negotiation and sales strategy with distributing customers
- Daily sales reports and inventories
- Sell in and sell out forecast report by product type (5 reports weekly)
- Definition of annual sales and marketing strategy in conjunction with Samsung HQ in South Korea
- Helped management to identify workflow issues and find solutions
- 50% Increased Bolivia Market Share by improving management with customs and local dealers.
- Successfully generated 3 great alliances with exclusive and relevant distributors, such as PC Factory (B2B and Retail)
- Organized successful trade show exhibits, showcasing products or services effectively to potential customers or partners.
- Spearheaded Gaming Monitor product launch, collaborating with product development teams to create comprehensive go-to-market strategy that drive sales growth.
- Created and managed social media campaigns to increase brand engagement.
Product Marketing Manager
Nutrapharm Laboratory
03.2014 - 04.2015
- Proactively participated in meetings and helped create new practices
- Processed range of documentation and entered information into databases
- Responsible for yearly marketing plan for suite of products
- Category's benchmarking
- Generation of new businesses
- Communicated value proposition to sales team and developed tools to support sales process
- Successfully launched over 5 new products in one year and prepared go-to-marketing strategy.
- Enhanced brand positioning through comprehensive market research and competitor analysis.
- Optimized pricing strategies based on detailed cost analyses, resulting in improved profitability.
- Managed relationships with key industry influencers to increase brand visibility and credibility (Cruz Verde, Salco Brand and Ahumada pharmacies)
Marketing and Media Analyst
Cruz Verde Pharmacy
11.2011 - 10.2013
- Implementation of budget control system according to planning of mass campaigns
- Successfully developed Marketing Services Internal Department (worked cross-functionally with Events and Finance teams)
- Liaison between global advertising agency (Havas Media) and Cruz Verde Marketing Department, with excellent results of operation
- Managed over $5M Budgeting for different campaigns annually.
- Strengthened relationships with key media contacts, securing favorable placements for clients'' content.
- Edited, proofread and fact-checked content for accuracy.
Senior Media Planner
Havas Media
04.2010 - 10.2011
- Managed multimillion-dollar budgets for efficient media buying and placement, maximizing return on investment.
- Increased brand awareness by developing and executing strategic media plans for over 10 different clients (Peugeot, Warner Bros., Bimbo, Claro, Hasbro, etc.)
- Optimized media mixes by regularly analyzing campaign performance metrics and making data-driven adjustments.
- Mentored junior team members, providing guidance on best practices in media planning and strategy development.
Education
Bachelor of Science - Advertising
DUOC UC
Santiago, Chile12.2010
Skills
- Campaign Management
- Product positioning
- Pricing strategy
- Social Media Marketing
- Product marketing
- Competitive Analysis
- Graphic Design
- Customer Segmentation
- Product Launches
- CRM Management
Websites
Software and Project Management Tools
- Salesforce
- Microsoft 365
- Pardot
- Monday.com
- Trello
- Adobe Creative Suite
- Canvas
References
- JEFF LESHUK, 978-764-8874, jleshuk@strategicfresh.com, Principal at Strategic Fresh, LLC, linkedin.com/in/leshuk
- JOHN KLECHA, 724-2903695, klechajohn@gmail.com, Senior Product Manager at Hazel Technologies
Languages
Spanish
Native or Bilingual
English
Native or Bilingual
Timeline
APM/Product Marketing Specialist
Hazel Technologies
06.2022 - 01.2024
Sales Associate
Hanna Andersson
11.2019 - 03.2020
Associate Product Marketing Manager
Samsung Electronics
06.2015 - 11.2016
Product Marketing Manager
Nutrapharm Laboratory
03.2014 - 04.2015
Marketing and Media Analyst
Cruz Verde Pharmacy
11.2011 - 10.2013
Senior Media Planner
Havas Media
04.2010 - 10.2011
Bachelor of Science - Advertising
DUOC UC
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