Jawan Davila-Love
Cleveland,OH
Summary
Results-driven marketing specialist with a passion for team collaboration and crafting impactful brand messaging. Proven success in enhancing brand visibility and driving results, including a 35% increase in training participation and $100,000 cost savings at NEXEN Tire, and a 280% boost in website traffic and $1M+ in revenue at HGR Industrial Surplus. Proficient in data analytics, project management, and tools like Hootsuite, Google Analytics, Asana, and HubSpot.
Overview
3
3
years of professional experience
1
1
Certification
Work History
Marketing Specialist
Nexen Tire US
09.2024 - Current
- Brand Awareness: Enhanced NEXEN's ACE training platform by integrating updated and content for over 20 tire product lines, driving a 35% increase in training participation. Coordinated the implementation of a new point-of-sale bundle for in-store advertising at over 200 tire shops and handled all tasks trade marketing related.
- Market Research: Conducted comprehensive competitor analysis and regional market intelligence on tire distribution, identifying and reporting strategic merchandising opportunities to boost NEXEN's brand visibility in the US market. Point-of-Sale/Merchandise Management: Developed a specialized ecommerce platform to streamline merchandise and point-of-sale inventory management, boosting efficiency for customer-facing operations and internal staff, and reducing merchandise cost waste by over $100,000.
- Event Support: Coordinated support for customer events. Served as the primary correspondent for sales requests and managed hospitality tickets for specialized events with potential leads.
Marketing Coordinator
HGR Industrial Surplus
09.2021 - 09.2023
- Sponsorship Negotiation and Partnership Management: Secured a high-value partnership with BattleBots and negotiated prime TV advertising placements, resulting in a 280% increase in website traffic and generating over $1 million in revenue.
- Project Management and Data Analysis: Managed over 70 sales events using Asana, creating timelines and coordinating with teams. Optimized budget allocation with Google Analytics, achieving a 15% increase in event ROI.
- Social Media Strategy and Content Development: Drove a 110% increase in social media following and a 41% rise in new site users through strategic content initiatives. Developed targeted social media campaigns to convey brand messages.
- Event Coordination and Lead Generation: Coordinated major trade shows, including IMTS, generating 250 leads and increasing postevent sales inquiries by 30%. Collaborated with marketing to optimize workflows and enhance sales event efficiency.
Education
Bachelor of Arts - Strategic Communications
The Ohio State University
Columbus05.2018
Skills
- Hubspot
- Asana
- Mailchimp
- Microsoft Office
- Google Analytics
- Salesforce
- Social Media Management
- Project Management
- Strategic Partner Development
- Communication & Collaboration
- SEO & Site Analytics
- Data & Trend Forecasting
Certification
- Coursera: Attract and Engage Customers with Digital Marketing
- Coursera: Foundations of Digital Marketing and E-commerce
Timeline
Marketing Specialist
Nexen Tire US
09.2024 - Current
Marketing Coordinator
HGR Industrial Surplus
09.2021 - 09.2023
Bachelor of Arts - Strategic Communications
The Ohio State University
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