Jawan Davila-Love
Cleveland,OH
Summary
Results-driven marketing specialist with a passion for team collaboration and crafting impactful brand messaging. Proven success in enhancing brand visibility and driving results, including a 35% increase in training participation and $100,000 cost savings at NEXEN Tire, and a 280% boost in website traffic and $1M+ in revenue at HGR Industrial Surplus. Proficient in data analytics, project management, and tools like Hootsuite, Google Analytics, Asana, and HubSpot.
Overview
3
3
years of professional experience
1
1
Certification
Work History
Marketing Specialist
Nexen Tire US
Richfield, OH
09.2024 - Current
- Brand Awareness: Enhanced NEXEN's ACE training platform by integrating updated and content for over 20 tire product lines, driving a 35% increase in training participation. Coordinated the implementation of a new point-of-sale bundle for in-store advertising at over 200 tire shops and handled all tasks trade marketing related.
- Market Research: Conducted comprehensive competitor analysis and regional market intelligence on tire distribution, identifying and reporting strategic merchandising opportunities to boost NEXEN's brand visibility in the US market. Point-of-Sale/Merchandise Management: Developed a specialized ecommerce platform to streamline merchandise and point-of-sale inventory management, boosting efficiency for customer-facing operations and internal staff, and reducing merchandise cost waste by over $100,000.
- Event Support: Coordinated support for customer events. Served as the primary correspondent for sales requests and managed hospitality tickets for specialized events with potential leads.
Marketing Coordinator
HGR Industrial Surplus
Cleveland, OH
09.2021 - 09.2023
- Sponsorship Negotiation and Partnership Management: Secured a high-value partnership with BattleBots and negotiated prime TV advertising placements, resulting in a 280% increase in website traffic and generating over $1 million in revenue.
- Project Management and Data Analysis: Managed over 70 sales events using Asana, creating timelines and coordinating with teams. Optimized budget allocation with Google Analytics, achieving a 15% increase in event ROI.
- Social Media Strategy and Content Development: Drove a 110% increase in social media following and a 41% rise in new site users through strategic content initiatives. Developed targeted social media campaigns to convey brand messages.
- Event Coordination and Lead Generation: Coordinated major trade shows, including IMTS, generating 250 leads and increasing postevent sales inquiries by 30%. Collaborated with marketing to optimize workflows and enhance sales event efficiency.
Education
Bachelor of Arts - Strategic Communications
The Ohio State University
Columbus05.2018
Skills
- Hubspot
- Asana
- Mailchimp
- Microsoft Office
- Google Analytics
- Salesforce
- Social Media Management
- Project Management
- Strategic Partner Development
- Communication & Collaboration
- SEO & Site Analytics
- Data & Trend Forecasting
Certification
- Coursera: Attract and Engage Customers with Digital Marketing
- Coursera: Foundations of Digital Marketing and E-commerce
Timeline
Marketing Specialist
Nexen Tire US
09.2024 - Current
Marketing Coordinator
HGR Industrial Surplus
09.2021 - 09.2023
Bachelor of Arts - Strategic Communications
The Ohio State University
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