Jawharah Muhammad
Atlanta,GA
Summary
Dedicated employee known for punctuality, pursuing employment options where good customer service and positive attitude will make a difference. Results-oriented Marketing Director brings talents in writing, presenting and managing communications for diverse audiences and needs. Anticipates roadblocks and pitfalls to proactively manage concerns. Accomplished public relations professional with expert understanding of business needs, public perception and media practices. Helps companies and high profile individuals control narrative with strategic communications approaches. Persuasive, articulate relationship-builder.
Overview
8
8
years of professional experience
Work History
Realtor
Keller Williams
Atlanta, GA
04.2023 - Current
- Enhanced customer satisfaction ratings by effectively and swiftly resolving issues.
- Advised prospective clients on current market activities and optimal buying or selling choices.
- Collaborated with escrow companies, lenders and home inspectors to fulfill terms and conditions of purchase agreements.
- Conducted open houses and showings of properties to prospective buyers.
- Maintained current knowledge of laws governing real estate transactions in order comply with regulations.
- Prepared documents such as purchase agreements, deeds, leases and other legal documents related to real estate transactions.
- Created professional sales presentations to effectively communicate product quality and market comparisons.
- Promoted sales through advertising, open houses and Multiple Listing Services.
- Maintained current and accurate CRM database of prospective customers.
- Facilitated closing processes between lender, mortgage companies, buyers and sellers.
- Maximized market share by working with clients and building relationships.
Marketing and Social Media Coordinator
Capo Bella Inc.
Atlanta, GA
01.2016 - 01.2023
- Monitored online conversations about the company's products or services, responding as needed in an appropriate manner.
- Developed and implemented social media campaigns to drive brand awareness, engagement, traffic and sales.
- Prepared professional, on-point and brand-specific copy for diverse platforms and target audiences.
- Increased company awareness by managing and improving SEO program.
- Organized promotional events to engage customers in order to build loyalty and increase customer satisfaction.
- Delivered professional and thorough presentations outlining social media strategies and campaign results.
- Collaborated with internal teams including design, product development, operations. to ensure successful execution of projects.
- Set up and optimized company pages within each platform to increase visibility of company's social content.
- Interviewed and hired talented individuals to add value to marketing team.
Public Relations Manager
Massage Envy Spa
Atlanta, GA
08.2016 - 11.2018
- Conducted market research to identify target audiences and develop effective messaging strategies accordingly.
- Built and updated crisis communication plans to handle diverse situations.
- Conferred with labor relations managers to develop internal communications, keeping employees informed of company activities.
- Designed and edited promotional publications.
- Established and maintained working relationships with clients, government officials and media representatives.
- Oversaw special promotional events to drive positive media coverage, boost revenue and enhance sales.
- Created content for press releases, articles, newsletters and other marketing materials.
- Organized press conferences, media events, interviews, photo shoots and other PR activities.
- Planned, managed and prepared public relations department budget.
- Drafted speeches for company executives and arranged interviews and other forms of contact.
- Built relationships with key media outlets and journalists to ensure coverage of company news.
Education
Real Estate License - Real Estate
Metro Brokers Institute For Real Estate
Atlanta, GA02-2018
Bachelor of Arts - Public Relations And Organizational Communication
Howard University
Washington, DC05-2015
Associate of Arts - Journalism
Georgia State University
Atlanta, GA05-2011
Skills
- Press Release Writing
- Campaign Management
- Marketing Automation
- Community Engagement
- Content Curation
- Salesforce CRM Software
- Cross-Departmental Alignment
- Team Recruiting and Hiring
- Relationship Building
- Contract Negotiation
- Marketing Program Management
- Budget Forecasting
- Creative and Innovative
- Budgeting and Allocation
- Customer Relationship Management (CRM)
- Promotional Events
- Contract Management
- Root Cause Analysis
- Customer Buying Habits
- Customer Retention Strategies
- Content Development
- Public and Media Relations
- Database Management
- Social Media Marketing
- Market Analysis
Timeline
Realtor
Keller Williams
04.2023 - Current
Public Relations Manager
Massage Envy Spa
08.2016 - 11.2018
Marketing and Social Media Coordinator
Capo Bella Inc.
01.2016 - 01.2023
Real Estate License - Real Estate
Metro Brokers Institute For Real Estate
Bachelor of Arts - Public Relations And Organizational Communication
Howard University
Associate of Arts - Journalism
Georgia State University
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