Summary
Overview
Work History
Education
Skills
Certification
Awards
Contact
Work Availability
Interests
Accomplishments
Software
Timeline
Hi, I’m

Jawsh Smyth

Los Angeles,CA
Jawsh Smyth

Summary

Dynamic design leader with a proven track record of driving impactful design initiatives that elevate brand presence and user experience. Expertise in blending creativity with functionality, fostering collaborative environments that inspire innovation and achieve exceptional results. Highly adaptable and reliable in fast-paced settings, bringing strong visual design skills and effective team leadership to every project. Committed to leveraging design as a strategic tool to solve complex challenges and enhance organizational objectives.

Overview

25
years of professional experience
1
Certification

Work History

Engineered Innovation Group

Director of Design
12.2022 - 06.2025

Job overview

  • Led the Design Team (2 designers, 1 product manager, 2 contractors); implemented DesignOps processes that increased delivery velocity by 40% and reduced revision cycles by 25%.
  • Owned UX strategy and delivery for 20+ enterprise/consumer applications, including AI-enabled products, driving an average +20% improvement in user adoption, and increasing NPS.
  • Spearheaded cybersecurity platform redesign (Ultraviolet) that reduced redundancy and friction by 50% and won the 2023 Netty Award for Best UX.
  • Drove brand rework and go-to-market creative that contributed to a 30% uplift in new design client engagements and supported revenue growth.
  • Digital Agency
  • Remote

JibJab

Creative Director, Design
06.2014 - 06.2022

Job overview

  • Directed all design, branding, and marketing strategy for core e-commerce website and native mobile apps, driving 15%+ YOY increase in subscriptions and user engagement, reducing checkout friction by 20%.
  • Built, managed and mentored the Design Team (5 designers, 3 senior designers); established comprehensive design systems and brand guidelines, reducing design iteration time by 15%.
  • Spearheaded the visual design and UI/UX for two major mobile app launches that consistently achieved 5-star ratings, lifting product page conversion by 30% and securing multiple Apple 'App of the Day' features.
  • Led JibJab brand identity redesign and high-revenue generating ad and email campaigns, resulting in a measured 15% increase in open rates and earning the ECC Email Marketing Award.
  • Collaborated directly with C-suite and executive stakeholders to define and execute the visual strategy for the company's major digital properties.
  • Digital Content & Media

Live Nation

Sr Art Director
04.2012 - 05.2014

Job overview

  • Transformed low-performing Live Nation App into high-revenue product by leading the visual/UX design for v2 relaunch, achieving 4.5-star average rating and boosting mobile conversion rates by 25%.
  • Led visual design and UX strategy for high-traffic LiveNation.com, balancing brand requirements with usability goals to improve user experience and reduce bounce rate by 12% for over 4M monthly visitors.
  • Headed visual design for 'Live Nation Labs' innovation division, including identity, branding, and environmental assets for major activations like SXSW.
  • Global Entertainment & Ticketing

Education

University of California
Los Angeles, CA

Bachelor of Arts from Design
06-2000

University Overview

Skills

  • Design Leadership & Direction
  • Product Strategy & Research
  • Design Systems & Tools
  • Hiring & Mentorship
  • Creative Direction
  • Analytics & Optimization
  • AI Tools and Products
  • Accessibility Design (WCAG)
  • User Testing
  • Stakeholder Management
  • Cross-Functional Partnership
  • Interaction Design
  • Growth Design
  • Print Design & Packaging
  • Outcome-driven Design
  • Figma
  • Photoshop & Illustrator
  • After Effects & Premier
  • Canva & Sketch
  • ChatGPT, Gemini & Claude
  • MidJourney & Perplexity
  • Jira & Confluence
  • Google Analytics
  • MailChimp
  • Basecamp
  • Asana
  • Harvest

Certification

  • UI/UX Design for AI Products Certificate - Oct 2025

Awards

Awards

2023: Netty Award, UX Design (Engineered Innovation Group), 2019: iOS App of the Day (JibJab), 2018: iOS App of the Day (GifGab), 2017: App Store Feature (GifGab), 2016: ECC Marketing Award (JibJab), 2015: Facebook F8 Feature (JibJab)

Contact

Contact
  • jawsh.smyth@gmail.com
  • 310-804-8805
  • Los Angeles, CA
  • www.jawshsmyth.work
  • www.linkedin.com/in/jawshsmyth/
Availability
See my work availability
Not Available
Available
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Interests

Art

Traveling

Coffee

Accomplishments

Accomplishments
  • Supervised team of 8 staff members.

Software

Figma

Adobe CC

Timeline

Director of Design
Engineered Innovation Group
12.2022 - 06.2025
Creative Director, Design
JibJab
06.2014 - 06.2022
Sr Art Director
Live Nation
04.2012 - 05.2014
University of California
Bachelor of Arts from Design

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