Jax Mustafa

• Lead the launch for a 4th generation footwear company from the legendary Timberland brand.
• Lead the full team of 28 internal and external marketing members to push an aggressive, start up D2C first and omni-channel marketing strategy.
• Continually evaluated marketplace trends leading various marketing campaigns.
• Drove company branding efforts to increase market presence and brand recognition.
• Created strategic service roadmaps for new initiatives.
  Developed overall marketing strategy and support implementation across all departments.
• Supported business development efforts and coordinated with 4 direct reports on special campaigns.
• Drove all GTM strategies for the brand.
• Directed the 3rd largest footwear campaign on Kickstarter.
  Lead all agency partners for the brand.
• Boosted organic website traffic and domain authority.
• Exponentially grew ROAS and lead the paid growth marketing plan.
• Developed and strengthened business partnerships at all levels
• Exponentially grow audience.

levels.
Exponentially grew audience.

• Successfully sold my craft coffee roasting business and tasting rooms for at year 5 for a large profit in November of 2019.
• Created organization's mission and vision statements for use by employees across 4 coffee shops, and a wholesale business of whole beans and instant coffee.
• Lead a team of over 80 members to execute the sales, marketing, and coffee shop strategies as well as open and design 4 coffee shops.
• Brought the company to 1.5m in annual profit before the sale.
• Aligned organizational objectives with company mission, increasing revenue, profit, and business growth, by collaboratively developing integrated strategies.
• Developed key operational and marketing initiatives to drive and maintain substantial business growth.
  Created and drove the brand identity and all GTM strategies for over 20 products.
• Developed a successful ecommerce business of coffee products and merchandise including a subscription model.
  Conducted target market research to scope out industry competition and identify advantageous trends.
• Created and monitored promotional approaches to increase sales and profit levels.
• Investigated and addressed business development challenges to proactively mitigate problems.
• Cultivated a forward-thinking, inclusive and performance-oriented business culture to lead industry in innovation and push progress.
• Established and administered annual budget with controls to prevent overages, minimize burn rate, and support sustainability objectives.
• Negotiated terms of business acquisitions to increase business base, solidify market presence, and diversify offerings.

Drove implementation of new market expansions to propel business forward and adapt to market changes.

• Marketing Agency of record for 26 clients with an emphasis on the outdoor industries products and services.
• Provided services in all facets of marketing to brands from planning, strategy, and exponentially increasing audience and sales.
• Conducted target market research to scope out industry competition and identify advantageous trends.
• Created and monitored promotional approaches to increase sales and profit levels.
• Established and administered annual budget with controls to prevent overages, minimize burn rate and support sustainability objectives.
  Aligned marketing strategies with client goals.

• Created innovative strategies to drive customer engagement to more than double sales and exponentially grow the audience.
• Evaluated target market research and adjusted strategy to address competitive influences and changing market.
• Kept all campaigns and marketing collateral in line with branding and focused on target consumers.
• Lead all sponsorship partnerships and execution.
• Re-launched the brand identity, web design, and all brand assets for the company.
• Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
• Coordinated with creative team to generate dynamic marketing content and communication tools for promotional campaigns.
  Devised marketing plans using digital strategies, print advertising and word of mouth tactics.

• Lead a brand overhaul upon arriving in the role right at the acquisition period with Cross Optical Group to double sales to 14 million annually.
• Created a content marketing campaign that received numerous awards for exponential audience growth and exposure.
• Spearheaded store fixture design and retail marketing programs for all retailers (independent and big box).
• Created innovative omnichannel marketing strategies to drive customer engagement, exposure, and sales growth.
• Created and lead an ambassador team of over 50 athletes.
• Coordinated with our agency on designing an effective PR strategy.
• Developed metrics and measured success in order to further penetrate marketplace.
• Consulted with product development teams to enhance products based on customer interest data.
• Designed, implemented and enhanced national marketing initiatives to maximize outreach and product sales.
• Launched an aggressive event marketing plan with over 50 events.
• Managed a 2m marketing budget with an additional 500k paid media plan.
• Kept all campaigns and marketing collateral in line with branding and focused on target consumers.
• Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
• Coordinated with creative team to generate dynamic marketing content and communication tools for promotional campaigns.
• Devised marketing plans using digital strategies, print advertising and word of mouth tactics.
• Organized and executed robust, creative experiential marketing events.
• Developed and implemented marketing and communications plans.
• Collaborated with designers and editorial team on marketing materials.
  Partnered with Regional Sales Directors and Account Managers on communications directive for sales teams.

• Sales and Marketing lead for launch of the brand.
  Performed competitive analyses and adjusted sales and marketing strategies accordingly.
• Analyzed sales and marketing data for improved strategies.
  Organized events and product presentations related to national conferences and conventions.
• Cultivated and maintained strategic alliances with key partners and vendors.
• Managed sales promotions and marketing strategies on major social media sites.
• Developed positive, performance-based internal sales and marketing culture to include mentoring staff.
• Built relationships with customers and community to establish long-term business growth.

• Lead store design for 3 Flagship locations and 1 outlet store.
• Lead retail marketing strategies and plans for all big box and independent retailers for the brand.
• Lead all tradeshow booth designs, merchandising plans and execution.
• Lead all merchandising plans for Crocs retail and wholesale.
• Coordinated with creative team to generate dynamic marketing content and communication tools for all retail promotional campaigns.
• Devised retail marketing plans using digital strategies, print, advertising, event, and word of mouth tactics.
• Kept all campaigns and marketing collateral in line with branding and focused on target consumers.
• Collaborated with designers and editorial team on marketing materials.
• Orchestrated, executed, and monitored performance of campaigns to boost brand awareness and profitability.

• Created Lucy Cares giving campaign nationwide.
• Lead grass roots marketing strategy for all stores.
• Trained and hired a team of 20.
• Assisted in creating merchandising guides, store opening manuals, and operations for new stores.
• Achieved monthly and annual sales plans.
• Became the retail ambassador for PR nationwide.
• Accomplished multiple tasks within established timeframes.
• Onboarded new employees with training and new hire documentation.
• Cross-trained existing employees to maximize team agility and performance.
  Maximized performance by monitoring daily activities and mentoring team members.