JAYSON BOYER

TrustRadius is a leading B2B software reviews and buyer research platform. HG Insights analyzes global B2B technology installations and spend, providing AI-driven intelligence and GTM (Go-To-Market) insights that enable clients to prioritize prospects and maximize revenue

• Led the web performance strategy that eliminated all “Poor” mobile Core Web Vitals scores (50% → 0%) and raised “Good” scores from 0% to 20%, strengthening SEO rankings and delivering a faster, more responsive buyer experience.
• Co-led the AI strategy and implementation, developing an MCP server, applied AI tools for product discovery, and an agentic AI workflow that summarized verified user reviews and insights for next-gen buyer research.
• Expanded experimentation program to include SEO split testing, measuring organic traffic impacts.
• Pioneered a federated GraphQL strategy across domains, applying domain-driven design principles to enable AI agent access and cross-platform integration.
• Facilitated monthly architecture forums ("lean coffee"), aligning technical vision and best practices.

B.well Connected Health is a digital health company offering consumer-facing apps and embeddable architectures.

• Co-architected an embeddable architecture that enabled b.well to embed its products into 3rd-party web applications as well as iOS and Android mobile apps, and also integrated these embeddable products as micro-frontends using Feature Hub to create standalone applications. This expanded distribution and integration with partner platforms, allowing b.well to form strategic partnerships with larger companies with established platforms, driving broader market reach and user adoption.
• Directed GraphQL strategy and domain-driven design for configuration services.
• Led accessibility initiatives across all platforms and clients, embedding WCAG compliance.
• Spearheaded unit test automation and CI/CD improvements, enabling trunk-based development.
• Co-led UI component library and Inner-source program for scalable design system governance.
• Led user engagement experimentation program to optimize adoption and outcomes.

Expedia Group is one of the world’s largest online travel marketplaces.

• Re-architected Hotel Search frontend, reducing render time from 14.5s to 3s.
• Initial contributor to Lean Startup “test-and-learn” pilot program, increasing bookings by 3% and revenue by 20–30%, generating incremental cash flow that fueled acquisitions of other online travel companies and institutionalized continuous experimentation practices.
• Taught structured web development to interns and junior engineers.
• Contributed to redesign of Expedia frontend into a PWA using React, MobX, and TypeScript.
• Advocated WCAG accessibility and OWASP security practices.

The Cobalt Group was a provider of e-business and digital-marketing software for the automotive industry.

• Built dealer-facing web apps that expanded the digital presence of major automakers and dealerships.
• Contributed to high-traffic platforms supporting advertising, lead generation, and CRM tools.