Jay Brookens
Indianapolis,IN
Summary
Dynamic Social Media Leader with 10+ years of experience driving brand growth, digital engagement, and community development. Proven track record in building and leading social media teams, managing multimillion-dollar ad campaigns, and creating trend-driven strategies that elevate corporate visibility. Recognized for exceptional communication, relationship-building, and the ability to adapt across diverse industries. Co-owner of Chreece, recipient of the 2024 Downtown Indy Arts & Culture Visionaries Award, with expertise in leveraging culture and storytelling to build loyal audiences and achieve business goals.
Now pursuing a corporate Social Media Director role to scale brand impact, expand reach, and deliver measurable business growth while fostering authentic connections, cultivating community, and inspiring teams to build meaningful, lasting success.
Overview
2026
2026
years of professional experience
Work History
Founder & Principal
J B Marketing, LLC
2024 - Current
- Drive multi-million-dollar revenue growth for clients across diverse industries, including retail, legal, and corporate sales, through strategic, data-driven social media marketing.
- Deliver comprehensive digital marketing and social media solutions for eleven clients.
- Design and execute high-impact campaigns that enhance brand visibility, foster audience engagement, and drive measurable revenue growth of 25%–60% for businesses of all sizes.
- Advise companies on aligning social media strategies with broader business objectives.
Artist and Repertoire Director
Chreece, LLC
2017 - Current
- Co-owner and visionary leader of Indianapolis’ largest hip-hop festival, celebrating its 10th anniversary with a sold-out event featuring 70+ artists, producers, vendors, sponsors, and volunteers.
- Leads digital strategy, talent acquisition, sponsorship development, and multi-platform promotions.
- Partners with Live Nation to launch 'Chreece Presents,' bringing national talent to Indianapolis and driving event promotion to maximize audience engagement and attendance.
- Developed and launched community initiatives, including the 'G-Note Panel', to educate and engage artists on industry insights and opportunities.
- Oversaw design, web management, and social media campaigns, driving year-over-year growth and achieving state-wide recognition featured in multiple news, magazine, and newspaper interviews, as well as television coverage.
Social Media Marketing Director
Byrider
2019 - 2024
- Built and led a new in-house social media marketing team from the ground up, transforming it into a full-service digital agency for 120+ corporate and franchise accounts.
- Drove brand growth and sales expansion through innovative digital strategies and paid campaigns, managing $1.5M in annual ad spend.
- Recruited, trained, and mentored entry-level team members, with multiple direct reports earning promotions within six months of hire.
- Developed training programs and reporting systems that standardized social strategy across franchise locations, improving customer engagement and retention.
- Strengthened partnerships with digital agencies, ensuring consistent brand voice and ROI-driven results.
- Established a collaborative, growth-focused team culture that fostered creativity, accountability, and professional development.
- Partnered cross-functionally with executives, sales, and franchise owners to align social media initiatives with corporate objectives and drive enterprise-wide growth.
- Recognized for exceptional relationship-building skills that strengthened internal teams and enhanced external stakeholder engagement.
Social Media Manager
Thoburn Burton
2009 - 2017
- Created and launched the company’s first social media role, identifying a marketing gap and transforming digital presence to drive multi-million-dollar growth.
- Directed multi-location campaigns, generating and promoting original content, including self-taught professional photography, to maximize engagement and brand visibility.
- Developed and executed creative strategies that expanded business opportunities across four Indiana branches.
Education
Studied - Digital Communications And Media
Vincennes University
Indianapolis, IN01-2001
Skills
- Driving social media strategy & digital growth
- Leading high-performing teams & mentoring talent
- Managing ad campaigns with measurable ROI
- Strategic Content & Visual Storytelling Oversight
- Building authentic relationships across diverse demographics & cultures
- Translating marketing into business development & revenue growth
- Analyzing trends & audience insights to adapt strategies
- Thriving in dynamic, fast-paced environments
- Solving complex challenges with creativity and flexibility
- Business & Social Media Liaison
- Cross-Functional Social Media Collaboration
Accomplishments
- Spearheaded several campaigns, increasing conversions by 35%-60%
- Recipient: 2024 Downtown Indy Arts & Culture Visionaries Award – Presented by the Mayor of Indianapolis
- Awarded for highest customer satisfaction rating
Affiliations
- Central Indiana Community Foundation
- The Hale Family Foundation & Flashpoint Leadership Consulting
- Live Nation
- MOKB Presents
- Local Indianapolis Venues: HI-FI Annex, Square Cat Vinyl, White Rabbit Cabaret, and others
- Brand Partnerships: Red Bull and other sponsors
Timeline
Founder & Principal
J B Marketing, LLC
2024 - Current
Artist and Repertoire Director
Chreece, LLC
2017 - Current
Social Media Marketing Director
Byrider
2019 - 2024
Social Media Manager
Thoburn Burton
2009 - 2017
Studied - Digital Communications And Media
Vincennes University
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