Summary
Overview
Work History
Education
Skills
Affiliations
Writing Samples
Timeline
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Jay Hopkins

Los Angeles,CA

Summary

Accomplished communications strategist with extensive experience leading marketing, advertising, publicity, media relations, and award campaigns across multiple industries including tech, entertainment and medical. Expert in positioning companies/organizations, talent and brands for visibility across both trade and consumer media. Proven success managing high-profile clients, crafting strategic messaging, and executing multi-platform campaigns that align with industry trends and award cycles.

Overview

24
24
years of professional experience

Work History

Marketing & PR Consultant

Greenwood Drive Entertainment
01.2013 - Current
  • Assisted clients in navigating complex industry challenges with strategic recommendations.
  • Enhanced communication among team members to foster collaborative and supportive work environment.
  • Negotiated contracts on behalf of clients, securing favorable terms that contributed to their overall success.
  • Conducted thorough market research and analysis, providing valuable insights for client decision-making.
  • Coordinated with external partners and vendors to deliver comprehensive solutions that meet clients' diverse needs.
  • Developed and maintained strong client relationships, ensuring high levels of satisfaction and repeat business.
  • Analyzed financial data to identify cost-saving opportunities, advising clients on budget optimization strategies.
  • Implemented customer relationship management (CRM) systems, improving client engagement and retention rates.
  • Transformed client digital strategies, leveraging cutting-edge technologies to enhance online presence and customer interaction.
  • Created and managed project plans, timelines and budgets.
  • Generated reports detailing findings and recommendations.
  • Educated staff on organizational mission and goals to help employees achieve success.
  • Provided reporting for forecast analysis and ad-hoc reporting in support of decision-making.
  • Collaborated with teams to define, strategize, and implement marketing and web strategies.
  • Helped with photo and video production and performed visual and sound editing tasks.
  • Forged strong media relationships to further public relations goals.
  • Assisted with marketing strategy development to increase public awareness and customer engagement.
  • Wrote press releases for routine use and crisis management.
  • Developed brand media relations strategies that bolstered community awareness and knowledge.
  • Coordinated press releases and handled press inquiries for technology companies, post production facilities, actors, authors and directors
  • Managed crisis communication efforts, mitigating potential damage to clients'' reputations.
  • Successfully pitched story ideas that resulted in positive feature articles for clients in top-tier publications.
  • Crafted persuasive messaging for executive speeches, presentations, and interviews.
  • Boosted client engagement through targeted social media outreach and content creation.
  • Developed compelling press materials, including press releases, fact sheets, and media kits to highlight client achievements.
  • Delivered detailed reports on campaign performance metrics that showcased the value of PR initiatives to clients'' overall business objectives.
  • Secured high-profile media placements for clients, elevating their industry presence and reputation.
  • Mentored junior team members by providing constructive feedback on their work while fostering a supportive learning environment conducive to professional growth.
  • Maintained strong relationships with key media contacts, leading to consistent coverage for clients.
  • Enhanced brand visibility by developing and implementing strategic public relations campaigns.
  • Provided expert counsel to clients on best practices in public relations and reputation management.
  • Conducted comprehensive media monitoring to track campaign success and inform future strategy adjustments.
  • Organized successful events and press conferences, increasing client exposure in key markets.
  • Used various social media platforms for media and blogger outreach.
  • Developed and implemented social media strategy to increase engagement and reach new audiences.
  • Produced and distributed brochures, newsletters and press kits.
  • Conducted media relations and responded to media requests for information.
  • Created and executed targeted PR campaigns to raise awareness of organization and initiatives.
  • Cultivated strong relationships with media representatives to secure widespread coverage and feature stories.
  • Coordinated media interviews.
  • Monitored media coverage and produced detailed reports to analyze impact of PR efforts.

Marketing & Sales Director

Hula Media Services
08.2019 - 08.2020
  • Conducted market research to identify new business opportunities and stay ahead of industry trends.
  • Analyzed sales and marketing data for improved strategies.
  • Improved brand visibility with well-executed promotional campaigns and engaging social media content.
  • Enhanced team collaboration through regular communication channels, fostering a positive work environment where ideas could flourish.
  • Managed sales promotions and marketing strategies on major social media sites.
  • Optimized sales processes, streamlining procedures for increased efficiency and better customer service.
  • Increased market share by identifying untapped customer segments and developing tailored offerings to meet their needs.
  • Negotiated contracts skillfully, achieving favorable terms that contributed to bottom-line results.
  • Managed cross-functional teams to execute successful product launches and marketing initiatives.
  • Led a high-performing sales team, providing coaching and ongoing support to ensure success.
  • Excelled in territory management, optimizing travel routes for maximum client engagement and time efficiency.
  • Spearheaded successful branding initiatives, sales strategies and public relations approaches to underpin and enhance marketing campaign deployment.
  • Collaborated with internal departments to develop cohesive messaging across multiple platforms.
  • Performed competitive analyses and adjusted sales and marketing strategies accordingly.
  • Outlined marketing strategies and developed collateral in close collaboration with product management personnel.
  • Cultivated and maintained strategic alliances with key partners and vendors.
  • Prepared sales presentations for clients showing success and credibility of products.
  • Held one-on-one meetings with sales team members to identify selling hurdles and offered insight into best remedy.

Creative Director

Ad Venture Advertising
01.2005 - 12.2012
  • Managed multiple projects simultaneously, ensuring timely completion and seamless execution.
  • Oversaw development of creative print ad campaigns, collateral materials and web site development
  • Print media buyer for entertainment companies
  • Managed campaigns with specific focuses in order to meet customer needs and creative visions.
  • Increased brand awareness by developing and implementing strategic advertising campaigns.
  • Managed budgets effectively, allocating resources strategically across various advertising channels.
  • Negotiated and purchased advertising space in trade magazines and journals on behalf of several large clients.

CEO/Founder

The PR Spin
06.2001 - 12.2012
  • Achieved company growth by implementing strategic plans and streamlining operations.
  • Managed partnerships and strategic business relationships by negotiating contract terms and handling conflicts.
  • Developed key operational initiatives to drive and maintain substantial business growth.
  • Enhanced brand reputation with effective marketing campaigns and public relations efforts.
  • Directed all client accounts across U.S. and UK offices; led international campaign strategy.
  • Managed trade show campaigns (NAB, IBC), product launches, and company openings.
  • Handled crisis communications.
  • Led Oscar campaigns for postproduction category nominees.
  • Led team management, campaign execution, and media placements across broadcast and postproduction sectors.
  • Clients included telecommunications, technology, manufacturing, hardware/software companies.

Education

Master of Arts - Communication Arts – Public Relations/Journalism

University of West Florida
Pensacola, FL

BA - English – Film Studies/Creative Writing

East Tennessee State University
Johnson City, TN

Skills

  • Salesforce admin
  • Publicity & Campaign Strategy
  • Award Campaigns (Oscars, Emmys, Film Festivals)
  • Talent PR & Representation
  • Social Media Strategy & Content
  • Crisis Communication
  • Media Relations & Press Placement
  • Festival & Event Publicity
  • Content Development (Press Releases, Articles, Bios)
  • Speaking Engagements & Executive Positioning
  • MS office
  • Client relationships
  • Strategic planning
  • Issue resolution
  • Customer relationship management
  • Project leadership
  • Goal setting
  • Client engagement
  • Project management
  • Project implementation
  • Organizational development
  • Forecasting and reporting
  • Research and development
  • Executive support
  • Cloud computing
  • Team collaboration
  • Verbal and written communication
  • Training and development
  • Sales strategy
  • Proposal development
  • Software troubleshooting
  • Business presentation
  • Reporting writing
  • Industry knowledge
  • Excellent communication
  • Relationship building

Affiliations

Hollywood Professional Association – Membership Committee & HPA Awards Co-Founder. Planned events, created membership tiers, managed sponsorship, and promotions for annual HPA Awards.

Writing Samples

Portfolio: https://jayhopkins2022.medium.com

Timeline

Marketing & Sales Director

Hula Media Services
08.2019 - 08.2020

Marketing & PR Consultant

Greenwood Drive Entertainment
01.2013 - Current

Creative Director

Ad Venture Advertising
01.2005 - 12.2012

CEO/Founder

The PR Spin
06.2001 - 12.2012

Master of Arts - Communication Arts – Public Relations/Journalism

University of West Florida

BA - English – Film Studies/Creative Writing

East Tennessee State University

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Jay Hopkins