Jay Parker III

YMCA Profile:

Operation Budget: $15,300,000

Staff Supervised: 450 (29 Full-Time)

Branches: 4 Branches including: 39 Before and Afterschool sites, 6 summer camps, 2 achievement gap program locations serving 5 communities. Membership 10,685 units/27,565 members.

Selected Accomplishments:

• Membership Expansion: Achieved a net growth of over 400 membership units since May 2024 by implementing strategic promotional campaigns and staff performance initiatives
• Innovative Access Solutions: Researched and secured board approval for 24-hour membership access, scheduled to launch in March 2025, enhancing member convenience and retention
• Program Enhancement: Designed a strategic staff structure to strengthen operational consistency and elevate customer touchpoints across 39 school sites, driving growth and expansion for a $5 million School Age Child Care program

YMCA Profile:

Operation Budget: $1,500,000

Staff Supervised: 75 (6 Full-Time)

Branches: 1 branch including: 1 Before and Afterschool sites, 1 summer camp site.

Selected Accomplishments:

• Facility Renovations: Directed a $250,000 renovation to modernize key areas, including the membership common area, wellness center, and weight room, enhancing the member experience
• Brand Cohesion: Collaborated with Gro Development to implement a cohesive interior brand design across all facilities, strengthening the YMCA’s visual identity
• Strategic Leadership: Partnered with board members to define and implement a clear strategic direction, aligning organizational goals with community needs
• Relationship Building: Cultivated strong relationships with community leaders, board members, and foundation representatives, driving engagement and support

YMCA Profile:

Operation Budget: $9,100,000

Staff Supervised: 290 (39 Full-Time)

Branches: 3 Branches including: 9 Before and Afterschool sites, 2 summer camps, 5 achievement gap program locations serving 4 communities. Membership 9,100 units/21,108 members.

Selected Accomplishments:

• The YMCA of Central Virginia experienced remarkable revenue growth, increasing from $6,577,180 in 2021 to $9,100,000 in 2023, driven by membership expansion, program offerings, and philanthropic support.
• Led association and community through a strategic plan process that led to a 3 year plan.
• Facility Expansion for Revenue Growth: Directed a $2.8M renovation of the Express Y, transforming it into a full-service facility. Attracted new members by introducing EGYM in 2022 and 24-hour access, creating a unique value proposition
• Strategic Community Engagement: Grew the summer achievement gap program from 20 to 865 students locally and scaled it statewide to reach 2,438 students, strengthening organizational impact and visibility
• Partnerships: Forged strategic partnerships with local churches, driving the launch of early childhood programs and securing long-term space-sharing agreements to maximize growth and community engagement opportunities
• Staff Development: Implemented a comprehensive system to enhance staff continuity across multiple locations, including quarterly leadership meetings and an annual leadership summit to ensure consistent messaging and strategic alignment. Conducted weekly senior leadership meetings focused on actionable strategies to drive goals and objectives.
• Board Development: Designed and executed a strategic board development plan to align board composition with community demographics, fostering stronger relationships and organizational alignment.
• Campaign Growth: Increased annual campaign revenue by 50% (from $564,005 in 2017 to $845,999 in 2019) by refining donor engagement strategies and improving storytelling efforts.
• Capital Campaign Success: Led a $11.5 million capital campaign for the Downtown YMCA renovation, securing $8 million, including a $2 million lead gift.
• Facility Modernization: Directed $4 million in maintenance reserves to upgrade facilities and improve member experience.
• Targeted Investments: Led a $500,000 capital improvement initiative at the Jamerson YMCA and a $2.8 million modernization of the Old Forest Road YMCA, resulting in increased membership satisfaction and retention.
• Long-Term Planning: Conducted facility condition assessments to create actionable short- and long-term maintenance plans, aligning capital improvements with member expectations.