Jay Penney

Negotiate annual agreements with 12-14 national and regional account partners. Utilize those programs to develop regional conversion plans with sales teams.

Established six new programs with new partners over the last 2 years.

Collect and assemble distributor sales reporting by product and partner locations for tracking, identifying conversion opportunities and rebate calculation purposes.

Travel extensively for partner events, trade shows and to support our field teams sales and conversion efforts.

Initially merged the RDI and Xpanse sales teams following the BOL acquisition of RDI.

Developed and managed a growing team of company TM's, Field Support Reps and Independent Sales Professionals.

Established regional sales targets, managed dealer conversion strategies, collaborated on the creation of promotions and sales tools to capitalize on new revenue opportunities.

Integrated new sales team members and customers following the BOL acquisitions of Mid Atlantic Vinyl Products and DuraLife Decking.

Developed and managed the RDI sales team during a period of rapid growth and expansion From 2005-2007.

Navigated the building downturn of 2007-2009 along with the leadership team at RDI, making very difficult personnel reductions and other significant cost cutting exercises.

Led the redevelopment of the sales team and regional expansion efforts from 2010-2012 in preparation for the sale of the company in 2013 to BOL.

Achieved regional sales objectives by managing and coordinating a diverse independent sales team across 12 states.

Extensive sales calls with sales team to strengthen customer relationships and uncover conversion opportunities for growth.

Attended industry conferences, trade shows and dealer/contractor events to stay up-to-date with market trends develop leads and identify customer product needs and sales opportunities.

The same position in the same region with two different manufacturers prior to the position at RDI.

Managed independent rep sales teams in the region focusing on new business development in the vinyl fence and railing fabrication space.

Prior to entering the building material industry with Kroy in 1999 I held the following different sales positions across different industries.

Retail clothing and furniture sales.

B2B sales of copiers, fax machines and personal computers to schools, banks, manufacturing and agriculture related businesses.