Jay Williams

- Creative Leader of Heart Haus - the 132-person internal agency at CVS Health

- Responsible for creative output across the Enterprise as well as multiple sub-brands and business units

- Developing high-impact creative and promotional content for company campaigns from concept to completion

- Created innovative advertising campaigns that successfully generated increased brand awareness and recognition

- Responsible for the successful collaboration and coordination of creative output from external agency partners

- Created the award-winning "One Step Closer" campaign for CVS' COVID vaccination effort

- Created campaign that was named Best of Show by the Association of National Advertisers

- Led Heart Haus to be a finalist for National In-House Agency of the Year two years in a row

- Founded Protagonist, a brand consultancy

- Created and developed brand positioning, brand personality and brand voice for a diverse roster of clients

- Clients included Bain & Company, BioNews, Inc, The Client Relationship Consultancy, Neon Health Agency, Manifest, Bauer Hockey and others

- Led creative efforts on national and global accounts

- Directed cross-functional team of 25+ copywriters, art directors, designers and UX Specialists

- Provided hands-on management, regular assignment briefings, and overall guidance

- Set and maintained high creative standards by hosting reviews and providing feedback based on both content and approach

- Collaborated on development of unique and effective strategic directions for new initiatives

- Successfully sold finished campaigns to executive and C-suite clients through dynamic, in-depth final presentations

- Experience in:

Pharmaceuticals (Merck, Miralax, Oxytrol)

Financial Services (UBS, AXA, AFLAC),

Consumer Package Goods (P&G, Crest, Oral B)

Consumer Food Products (Nestle, CoffeeMate, Nestea)

Hospitality (Hilton, Hilton HHonors, Homewood Suites, Doubletree)

Casual Dining (Red Lobster)

- Evolved company from a back-end production to a fully-integrated creative resource
- Developed innovative and engaging brand/business development strategies
- Established and maintained creative standards through creative reviews, education and coaching
- Increased business development opportunities by 65%
- Experience in:

Sporting Goods (Titleist, Foot Joy, Golfer's Warehouse), Fashion (Ann Taylor)

Real Estate (Liberty National Golf Club)

Communications (Nokia)

Cause Marketing (Cherie Blair Foundation for Women)

- Led cross-functional team of copywriters, art directors, designers, digital designers
- Led multiple new business pitches in a variety of categories - with success rate of over 60%
- Experience in:

Healthcare (Blue Cross/Blue Shield)

Financial Services (Fidelity, Fleet Bank, The Hartford), Travel/Hospitality (Royal Caribbean Cruises, Celebrity Cruises)

Sporting Goods (Titleist, Foot-Joy, Franklin), Communications (Verizon)

Alcohol (Coors)