Jayasree Chakravarty
Chicago,IL
Summary
I'm a strategist with a proven track record in leading content and marketing strategies across global agencies. Experienced in enhancing brand awareness, and market penetration through innovative and data-driven approaches. Skilled in competitive analysis, social media content strategies, and integrated marketing solutions.
Linkedin: https://www.linkedin.com/in/jayasree-chakravarty/
Overview
4
4
years of professional experience
Work History
Strategist
VML (Global Advertising and Marketing Agency)
06.2022 - Current
- Led content strategy and production for the United Soybean Board, curating newsletters and preparing tactical briefs, resulting in a 27% increase in readership and a 25% rise in awareness.
- Conducted competitive analysis and market research for USB, Pedialyte, Thrivent, and BASF, enhancing client presentations.
- Created and implemented marketing strategies for Thrivent's Small Cap ETF, increasing market penetration by 20%.
- Researched key insights for pitches, securing a $6 million Abbott Freestyle Libre account through critical research.
Planning and Strategy Intern
Grey Group (Global Advertising and Marketing Agency)
07.2021 - 04.2022
- Developed and executed integrated marketing strategies, achieving campaign goals such as a 200-person sign-up target within one week for the Worldwide Fund for Nature
- Conducted first-hand interviews to assess the economic impact of Meta tools on small businesses in Asia during the pandemic to help adapt marketing strategies in real-time in response to consumer trends.
Banking Analyst
LGT Group (World’s largest family owned private banking group)
05.2021 - 06.2021
- Modeled growth range portfolio of financial products to double the principal amount of 10 million to 20 million in 10 years while accounting for an estimated 300,000 dollar withdrawal a year.
Business & Marketing Intern
MakeMyTrip (India’s largest travel company)
06.2020 - 07.2020
- Designed and executed a content portfolio for both print and digital platforms, increasing customer engagement on the official blog
- Analyzed travel trends to identify content opportunities and gaps, enhancing content strategy, and collaborated with content creators and agency teams, resulting in a 30% increase in content reach.
Business & Marketing Intern
RV Capital (Asia-focused Macro, Fixed Income hedge fund)
05.2020 - 07.2020
- Researched investor relations for the $1.6 billion AUM hedge fund, and leveraged market research and database analysis to sharpen the company’s target for investors among the Pension Fund and Family offices.
Education
BA Economics -
Barnard College of Columbia University
New York, NY05.2022
IB Diploma -
United World College of South East Asia (East)
Singapore05.2018
Skills
Social Media Management, CRM(Active Campaign), Brand Strategy, Campaign Management, Competitor Analysis, Market Research and Analysis
Timeline
Strategist
VML (Global Advertising and Marketing Agency)
06.2022 - Current
Planning and Strategy Intern
Grey Group (Global Advertising and Marketing Agency)
07.2021 - 04.2022
Banking Analyst
LGT Group (World’s largest family owned private banking group)
05.2021 - 06.2021
Business & Marketing Intern
MakeMyTrip (India’s largest travel company)
06.2020 - 07.2020
Business & Marketing Intern
RV Capital (Asia-focused Macro, Fixed Income hedge fund)
05.2020 - 07.2020
BA Economics -
Barnard College of Columbia University
IB Diploma -
United World College of South East Asia (East)
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