JAYESH PANIGRAHI
Product Marketing Manager
Summary
Resourceful Product Marketing Manager with 4 years of experience designing product promotion objectives and global market strategies with consumer base expansion in mind. Determined assessor of untapped market sectors, identifying opportunity and launching targeted campaigns. Efficient facilitator of campaigns with multi-million-dollar budgets, addressing and eliminating inefficiencies.
Overview
4
4
years of professional experience
Work History
Product Marketing Manager
Megaputer Intelligence Inc
06.2023 - Current
- Led market research initiatives, resulting in a comprehensive understanding of customer needs, competitive landscape, and market trends, which contributed to a 15% increase in product adoption within nine months
- Developed and implemented product messaging strategies based on market insights and competitive intelligence
- Defined and executed go-to-market strategies and product communication plans, resulting in a 20% increase in revenue
- Produced sales and marketing materials, including customer case studies and product 1-pagers, contributing to a increase in leads
- Implemented performance analysis methods, resulting in a 20% improvement in product marketing ROI
- Fostered cross-functional collaboration to develop strategic frameworks and assets for campaigns, enablement, and stakeholder communications.
Digital Marketing Consultant
Helmer Scientific
01.2023 - 05.2023
- Identified 15 direct and indirect competitors to analyse search engine, content and social media marketing using
- Facebook Ad Library, Google Keyword Planner, Screaming Frog, SEMrush and Google Analytics
- Recommended 3 marketing strategies following SWOT and AECCC analysis
Digital Marketing Intern
Satguru Overseas
04.2021 - 05.2021
- Migrated data into new platform executing test cases across 60+ functional areas and identified and solved technical errors using Search Console Monitoring at Google and Search Engine Result Page (SERP) Analysis
- Supported cross-branding affiliate marketing partnership of $300,000 with Hertz, South Africa
- Analysed CRM and Google Analytics, and implemented new pricing strategy that increased conversion rates by 18%
Area Sales Manager
Gleam Tech
04.2019 - 03.2020
- Planned, directed and evaluated the activities of sales teams in commercial, industrial, wholesale and retail spaces
- Organised sales operations, performed market demand forecast analysis and built relationships with 20+ clients
Associate Software Engineer
Accenture
08.2018 - 03.2019
- Developed 100+ automated test cases that were utilised for platform and build verification, regression testing
- Executed test scripts, logged critical defects and coordinated with supervisor reducing defects by 20-25 per release
- Managed critical defects with Quality Centre tool reducing defect leakage by 20% in overall functionality
Education
Master of Science - Marketing
Purdue University, Krannert School of Management
MBA - Marketing Management And Research
Indian Institute of Management
India05.2022
Skills
- Marketing Technology & IT Skills:
- Tableau Desktop, R, Google Analytics, SQL, Google Ads, Python, Qualtrics
- Meta Ads Manager, Meta Business Suite, Mailchimp, Hubspot
- Media Buying
- Market intelligence
- New Product Channels
- Strategic Alliances
- Go-to-Market Plans
- Product marketing
- Content Marketing
Accomplishments
- Certifications: Business Analytics (IIM Kashipur), Business Communication Skills, Persuasion Psychology
Additional Information
- Featured in Start-up Story of The Business Press print media, an Indian business news aggregator
- Negotiated and updated dining vendor contract for existing and 2 new student residences for academic year 2021-22
Quote
Almost everything worthwhile carries with it some sort of risk, whether it’s starting a new business, whether it’s leaving home, whether it’s getting married, or whether it’s flying into space.
Chris Hadfield
Work Preference
Work Type
Full TimeLocation Preference
RemoteOn-SiteHybridImportant To Me
Company CultureWork-life balanceWork from home optionFlexible work hoursPaid time offGenerative AI
I am fascinated how accessible NLP has become. Now everyone is able to use language models without even realizing what they are doing. Is there an end to it? Is it a means to an end? Thinking about the advancements is my favorite hobby.
Timeline
Product Marketing Manager
Megaputer Intelligence Inc
06.2023 - Current
Digital Marketing Consultant
Helmer Scientific
01.2023 - 05.2023
Digital Marketing Intern
Satguru Overseas
04.2021 - 05.2021
Area Sales Manager
Gleam Tech
04.2019 - 03.2020
Associate Software Engineer
Accenture
08.2018 - 03.2019
Master of Science - Marketing
Purdue University, Krannert School of Management
MBA - Marketing Management And Research
Indian Institute of Management