Summary
Overview
Work History
Skills
Certification
Timeline
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Jayla Melton

Arlington,VA

Summary

Dynamic Content Creator with expertise in crafting engaging and interactive materials across various industries. Proven ability to enhance digital presence and brand awareness through compelling storytelling and multimedia integration. Recognized for strong written communication skills, delivering impactful content that resonates with target audiences. Aiming to leverage creativity and strategic thinking to elevate brand narratives further.

Overview

5
5
years of professional experience
1
1
Certification

Work History

Content Creator

Self-employed
Arlington, VA
03.2020 - Current
  • Created content for campaigns, including photos, videos, blog posts, and other materials for promotion.
  • Implemented strategic plan to grow social media audiences for key demographics.
  • Scheduled posts across multiple social media accounts using scheduling tools.
  • Developed and implemented strategies to increase followers on social media platforms.
  • Collaborated with sponsors to create sponsored content that aligned with their brand messaging.
  • Achieved over 50 million views across various platforms.
  • Collaborated with more than 100 brands on diverse social media initiatives.
  • Streamlined content editing processes through various digital programs.

Executive Director Talent & Culture

Chick-fil-A
Washington, United States
12.2022 - 02.2024
  • Spearhead talent acquisition strategies, fostering a culture of innovation and growth.
  • Drive employee engagement initiatives, resulting in improved retention rates.
  • Oversaw social media channels, enhancing brand recognition.
  • Implement data-driven performance management systems, enhancing productivity across departments.
  • Develop leadership programs that accelerate career progression.
  • Cultivate cross-functional partnerships to align HR initiatives with business objectives.
  • Lead diversity and inclusion efforts, creating a more inclusive workplace.

DIRECTOR OF OPERATIONS

Chick-fil-A
Colorado Springs, United States
07.2020 - 12.2022
  • Led operations, optimized processes, and drove revenue growth.
  • Implemented data-driven strategies, enhancing customer satisfaction, and team performance.
  • Spearheaded operational improvements, introducing novel solutions to streamline workflows.
  • Fostered a culture of innovation, resulting in enhanced efficiency.

Skills

  • Content creation
  • Social media marketing
  • Data analysis
  • Brand collaboration
  • Performance management
  • Strategic planning
  • Multimedia production
  • Digital marketing

Certification

  • Meta Social Media Marketing
  • Meta Social Media Management

Timeline

Executive Director Talent & Culture

Chick-fil-A
12.2022 - 02.2024

DIRECTOR OF OPERATIONS

Chick-fil-A
07.2020 - 12.2022

Content Creator

Self-employed
03.2020 - Current

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Jayla Melton