Jaylen Malcolm
Columbia,SC
Summary
Engaged in discussions with employees at Fitzco marketing agency, deepening my understanding of advertising strategies and the importance of avoiding generic campaign ideas.
Connected with the Atlanta Falcons' Marketing Department, gaining insights into fast-paced turnaround times for graphic processing and daily operations within the sports industry.
Learned from Whitney Bolster about the power of storytelling in advertising, the impact of campaigns, and strategies for launching an independent agency.
Researched and analyzed the challenges faced by Waymo, identifying potential marketing solutions.
Developed a strategic marketing plan for L.L. Bean, focusing on personalized fashion to effectively target Generation Z consumers.
Overview
3
3
years of professional experience
Work History
Content Creator
Social Media
06.2022 - Current
- Created and managed a TikTok account, generating over 100,000 views and 10,000 likes through compelling and creative content.
- Produced a new student orientation vlog that reached over 2,000 viewers and continues to gain traction.
- Utilize graphic design skills to enhance social media visuals, optimizing content aesthetics and engagement.
Content Developer
Multicultural Outreach Student Team (MOST)
04.2024 - 04.2024
- ·Developed and executed a TikTok advertising campaign that reached over 5,000 people, leveraging strategic content creation to enhance audience engagement.
- Distributed branded merchandise to increase awareness and promote both the organization and university.
- Applied marketing insights and social media strategies to drive campaign visibility and engagement.
Campus Representative
Multicultural Outreach Student Team (MOST)
02.2024 - 02.2024
- Engaged with prospective college students from Richland County School District 1, providing insights into campus life and academic opportunities.
- Promoted university resources, organizations, and student engagement initiatives through guided tours of the Darla Moore School of Business.
- Facilitated interactive activities, including icebreakers and one-on-one discussions, to build connections and enhance networking opportunities.
Fashion Show Creative Director
Association of African American (AAAS)
10.2023 - 12.2023
- Promoted membership through strategic word-of-mouth marketing and engaging behind-the-scenes content on Instagram and Snapchat Stories, reaching over 14,000 viewers and attracting 600 attendees.
- Developed creative concepts for outfits and choreography to enhance event experiences and align with brand messaging.
Education
Bachelor of Arts - Journalism and Mass Communications, Advertising, Business Administration
University of South Carolina (USC)
Columbia, S.C.12.
Advertising & Marketing Immersion Program -
Miami Ad School
Atlanta, Georgia05.2024
Skills
- Content Creation
- Market Research
- Print Advertisement Media Statistics and Data Analysis
- Event Planning
- Photo Shoots
- Business Writing
- Critical Thinking
- Planning Creative Strategy
- Communication
- Client Relations Press Release
- VO scripts for News broadcasting
Accomplishments
USC Dean's List (2semester) | Meeting Street Scholarship Recipient | Life Scholarship Recipient || Carolina Engage Grant recipient
Languages
Spanish
Elementary
Timeline
Content Developer
Multicultural Outreach Student Team (MOST)
04.2024 - 04.2024
Campus Representative
Multicultural Outreach Student Team (MOST)
02.2024 - 02.2024
Fashion Show Creative Director
Association of African American (AAAS)
10.2023 - 12.2023
Content Creator
Social Media
06.2022 - Current
Advertising & Marketing Immersion Program -
Miami Ad School
Bachelor of Arts - Journalism and Mass Communications, Advertising, Business Administration
University of South Carolina (USC)
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