Jayln Ferguson
New York,NY
Summary
A Junior Marketing professional with experience in Social Media Marketing, Influencer Management, and Digital Marketing. Highly organized and detail-oriented professional with strong work ethic and dedication to achieving goals. Skilled at developing and maintaining campaign KPI's, managing social calendars, collaborating alongside creative teams, and campaign reporting. Knowledgeable in project management principles, business processes and client services.
Overview
2
2
years of professional experience
Work History
CREATOR PARTNERSHIPS COORDINATOR
Wasserman / Cycle
08.2023 - Current
- Orchestrates seamless execution of creator campaigns spanning Meta, Burt's Bees, and Saks Fifth Avenue, ensuring alignment with campaign objectives.
- Assists in leading Ambassador Program for Burt's Bees that grew the brands Instagram engagement from 1.5% to 3.2% (+100% MoM) while securing (35) added value posts.
- Actively leading DEI initiatives in securing talent across a series of diverse backgrounds, spanning Meta and Burt's Bees, increasing diverse representation by +38%.
- Crafts and delivers comprehensive campaign reporting decks, referring to campaign targets, while offering strategic insights to optimize talent performance.
- Assists in building various campaign workback schedules, to create alignment between client and agency on campaign timeline.
- Actively monitors and reports on industry landscapes, trends, and emerging technologies.
SOCIAL MEDIA INTERN
ELEMIS
01.2023 - 06.2023
- Assisted in creating brand owned content calendar for Instagram and Tik Tok.
- Connected with like-minded brands to execute monthly joint giveaways, increasing brands engagement by +35% MoM.
- Assisted in creator briefing and contracting, adjusting redlines as needed.
- Brought knowledge of new trends and 'viral worthy' ideas (mini's collaboration) to weekly brainstorm meetings, allowing for brands top performing video (+600K views) to be created.
- Assisted with community management across brands socials, connecting with the Elemis audience whilst directing them to necessary POC's for their questions/concerns.
- Conducted weekly competitor reports, based on data analytics gathered from Dash Hudson, Emplifi, and Sprinklr.
FASHION INTERN
The Arrivals NYC
06.2022 - 09.2022
- Managed the brand's social media presence across Instagram and TikTok platforms, engaging directly with consumers to foster brand loyalty.
- Lead community management, interacting with followers over Direct Message, and connecting troubled shoppers to the customer service team.
- Assisted with influencer gifting initiatives, curating personalized line sheets and managing outreach efforts to (300+) talent over 4 months.
Stylist Assistant // Met Gala
Law Roach
05.2022 - 05.2022
- Supported the head stylist in executing event-specific looks for the Gala, providing expert assistance to all needs.
- Was selected out of a group of interns to assist in styling Venus Williams for the Gala after providing enhanced satisfaction to lead stylist.
Education
Bachelor of Science - Fashion Media
LIM College
New York, NY05.2023
Skills
- Consumer/Competitor Analytics (Sprinklr, Dash Hudson, Emplifi, Google Analytics)
- Extensive reporting and management experience with Instagram, TikTok, Pinterest, Facebook, LinkedIn
- Community management
- Microsoft Office applications
Timeline
CREATOR PARTNERSHIPS COORDINATOR
Wasserman / Cycle
08.2023 - Current
SOCIAL MEDIA INTERN
ELEMIS
01.2023 - 06.2023
FASHION INTERN
The Arrivals NYC
06.2022 - 09.2022
Stylist Assistant // Met Gala
Law Roach
05.2022 - 05.2022
Bachelor of Science - Fashion Media
LIM College