Hi, I’m
Jayme Tumminello
Marketing
Remote,US
Business has only two functions – marketing and innovation.
Peter Drucker
Summary
Marketing professional with strong expertise in strategic planning, campaign execution, and brand management. Skilled in driving growth through data-driven insights, innovative solutions, and effective communication. Adept at leading collaborative teams and adapting to changing market demands, ensuring impactful results.
Overview
9
years of professional experience
Work History
Aprio
Account-based Marketing Manager
10.2022 - 02.2024
Job overview
- Directly contributed $4 million in net-new sales revenue and influenced $6 million in pipeline, surpassing revenue targets by 15%.
- Established ABM strategy from the ground up by identifying key segments and accounts, designing integrated campaigns, and achieving revenue growth and pipeline targets.
- Managed and built a team of five, fostering talent development through coaching and strategically recruiting to address skill gaps.
- Designed Ideal Customer Profiles (ICP) using data analysis and intent signals, increasing account engagement by 48% and capturing 32% of high-value targets.
- Spearheaded the creation of standardized ABM dashboards, enhancing pipeline visibility by 25% and streamlining KPI reporting for cross-functional stakeholders.
- Collaborated with cross-functional teams to align on ABM goals, implementing best practices that improved conversion rates and account engagement.
ASM Global
Senior Marketing Manager
05.2017 - 06.2022
Job overview
- Spearheaded cross-channel marketing campaigns by utilizing targeted digital strategies and A/B testing, increasing lead generation by 30% and driving $2M in annual revenue growth.
- Directed multi-channel digital and traditional campaigns (Google Ads, social media, print, TV, OOH, email), achieving a 150% ROI and a 35% increase in qualified leads.
- Developed strategic partnerships with complementary brands for co-marketing initiatives that expanded market share by 20%.
ASM Global
Marketing Manager, Booking Coordinator
11.2016 - 05.2017
Job overview
- Negotiated media buys and established marketing partnerships, reducing promotional costs by 10% while maintaining high event visibility.
- Executed multi-channel marketing campaigns (social media, email, digital platforms) that increased event attendance by 15% within six months.
- Oversaw the creation and deployment of marketing materials (paid display ads, newsletters, e-blasts), achieving an average email open rate of 30%.
- Maintained and updated the venue’s website using WordPress, ensuring accurate and timely event information, which contributed to a 25% increase in website traffic.
- Optimized post-event analysis processes, identifying actionable insights for continuous improvement of future initiatives.
OutSolve
Associate Consultant
08.2015 - 11.2016
Job overview
- Conducted statistical and cohort analyses on workforce data for 8,500+ employees, including DE&I and compensation data, utilizing SQL and Excel.
- Created SaaS marketing materials (whitepapers, case studies, webinars), driving increased tool utilization and improving client retention and satisfaction.
- Collaborated with stakeholders to identify business needs and data sources.
PRA
Sales Coordinator
02.2015 - 08.2015
Job overview
- Enabled a 10% sales growth in six months by streamlining the preparation of program proposals, service agreements, and media kits using tools like Salesforce and Canva.
- Streamlined costing sheets and proposal processes with Excel macros, reducing errors by 15% and enhancing client satisfaction during program execution.
- Coordinated supplier communication via Cvent, ensuring timely confirmations and cancellations, driving 20% increase in operational efficiency.
- Developed dynamic proposal boilerplate with templates in Microsoft Word, improving sales pitch quality and cutting preparation time by 30%.
- Coordinated program logistics and managed registrations using Cvent, ensuring seamless execution of high-profile corporate events and driving 15% repeat business.
Education
Louisiana State University, Baton Rouge, LA
Bachelor of Arts from Mass Communication, Public Relations
University Overview
- Minor in Business Administration
Skills
- Digital marketing
- Customer relationship management (CRM)
- Project management
- Budgeting and allocation
- Customer acquisition
- Competitor analysis
- Media buying
- Sales enablement
- Strategic planning and alignment
- Content development
- Market research analysis
- Go-to-market strategy development
- CRM management
- KPI tracking
- Strategic planning
Awards
ASM Global Customer Experience (CX) Insights Awards: Top Venue – First Place (2018, 2019)
Languages
English
Native or Bilingual
Spanish
Professional Working
Affiliations
- Climatebase
Work Preference
Work Type
Full TimePart TimeContract WorkGig WorkWork Location
On-SiteRemoteHybridImportant To Me
Career advancementWork-life balanceCompany CultureFlexible work hoursWork from home optionPaid sick leaveStock Options / Equity / Profit SharingPaid time offPersonal development programsHealthcare benefits401k match4-day work weekTeam Building / Company RetreatsAvailability
See my work availability
Not Available
Available
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Software
Demandbase
Salesforce
Google Analytics
RollWorks
HubSpot
Microsoft 365
LinkedIn Sales Navigator
ChatGPT
Interests
Environmental Sustainability
Renewable Energy
Artificial Intelligence
Market Research
Data Analysis
Timeline
Account-based Marketing Manager
Aprio
10.2022 - 02.2024
Senior Marketing Manager
ASM Global
05.2017 - 06.2022
Marketing Manager, Booking Coordinator
ASM Global
11.2016 - 05.2017
Associate Consultant
OutSolve
08.2015 - 11.2016
Sales Coordinator
PRA
02.2015 - 08.2015
Louisiana State University
Bachelor of Arts from Mass Communication, Public Relations
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