Jayne Chaplick
Morristown,NJ
Summary
Accomplished medical communications professional leader with 32 years of progressive and diverse experience within many segments of healthcare communications, including Continuing Medical Education (CME), patient education, advertising, and pharmaceutical sales and management. Ability to create new and cultivate established business relationships, with commercial supporters, collaborative partners and colleagues including medical, strategy, marketing, technology and operations. Driven by improving patient outcomes. Energetic, enthusiastic, assertive, and self-motivated to work independently as well as with a team.
Overview
32
32
years of professional experience
Work History
Senior Director, Grant Development, Continuing Medical Education Clinical
Med-IQ
09.2019 - Current
- Identify gaps in various therapeutic areas leading to CME grant opportunities
- Develop and grow business relationships with current and prospective commercial supporters, advocacy groups and professional societies
- Continually assesses revenue potential through analysis of the overall market, commercial supporter’s corporate goals, pipeline outlook and general industry intelligence
- Strategize with internal team to develop effective and innovative medical educational grant proposals
- Spearhead social media influencer-based patient education as well as professional education, working with various platforms: Facebook, Instagram, TikTok and X (formerly Twitter).
Vice President, Digital Education
PlatformQ Health
07.2014 - 08.2019
- Created innovative educational programs that drove physician learning from knowledge to performance in practice, impacting patient outcomes
- Developed patient education programs that empower patients and support shared decision making
- Conducted strategic analysis that included therapeutic landscape, review of transparency reports, competitors’ programs, and communication with commercial supporters to best understand needs and interests of each company
- Collaborated with medical directors/strategists, marketing, outcomes/analytics, and executive management
- Responsible for 20 core accounts covering various therapeutic areas, including but not limited to Genentech, Lilly, BMS, Novo, Merck, Regeneron, Astellas, Daiichi-Sankyo, Tesaro, Clovis, United Therapeutics, Sanofi
- Represented organization at multiple professional medical and industry conferences
- Presented capabilities, status reports and outcomes reports daily
- Instrumental in streamlining company’s grant development process, creating new templates and meeting structure
- Averaged 15% increase in sales year over year for over 4+ years.
Director, Educational Partnerships
Medscape Education
07.2012 - 07.2014
- Managed partners including academic institutions, medical societies and patient advocacy groups
- Negotiated and implemented partner agreements to facilitate timely project execution.
Vice President
MedPage Today (an Everyday Health Property)
04.2007 - 07.2012
- Joined when the company was still in start-up phase and increased sales from $0 to $1,500,000 annually
- Responsible for both distributions and grants
- Targeted medical education companies, medical societies and commercial supporters/pharmaceutical companies
- Supervised project managers to ensure successful and accurate execution of grants
- Created company marketing strategy and developed collateral materials.
Director of Client Services
The Eden Communications Group
01.2005 - 01.2007
- Responsible for business development in patient education
- Conceptualized and oversaw the implementation of all programs from proposal to reconciliation
- Developed deep understanding of patient/physician communication and became proficient in the application of health literacy principles providing pharmaceutical clients with a unique expertise that differentiated Eden from competitors
- Supervised Berlex Female Healthcare account
- Developed direct-to-patient (DTP) campaign for Yasmin
- Supported the launch of YAZ with patient education
- Led execution of US multimedia patient education campaign for Mirena
- Developed and executed communication plan for employee wellness initiative at Merck.
Account Manager
HealthEd The Patient Education Agency
09.2001 - 05.2004
- Accounts: Bristol-Myers Squibb, Merck, Astra Zeneca, Schering-Plough
- Created, presented and sold customized patient education programs
- Expanded revenue from existing clients and generated new client sales totaling $2.6 million in 2003, exceeding sales goal by $1.1 million
- Supervised project managers.
Senior Account Executive
FCB HealthCare
04.1999 - 08.2001
- Accounts: VIOXX (Merck) and VARIVAX Domestic and International (Merck Vaccine Division).
Account Executive
Cline, Davis & Mann, Inc.
02.1998 - 03.1999
- Account: Diflucan International (Pfizer)
- Partnered with brand marketing team in the development of an international marketing program
- Financial responsibilities included quarterly sales forecasting, program estimates and account billing
- Proworx (Medical Education division): business development.
Account Executive – Contract Sales
MMD, Inc.
01.1997 - 01.1998
- Recruited, hired and managed full-time and flex-time sales representatives and managers across the country
- Forecasted income and ensured account profitability
- Client management responsibilities.
Medical Sales Representative
Searle
04.1995 - 01.1997
- Promoted Demulen, Tri-Norinyl and Flagyl 375.
Professional Sales Representative
Allen & Hanbury’s (Division of Glaxo)
02.1992 - 03.1995
- Promoted comprehensive line of asthma/allergy products (Serevent, Ventolin, Beclovent, Flonase, Beconase AQ and Ceftin).
Education
Bachelor of Science in Business Administration - Marketing
Slippery Rock University
Slippery Rock, PA05.1991
Affiliations
Member: Alliance for Continuing Medical Education
Timeline
Senior Director, Grant Development, Continuing Medical Education Clinical
Med-IQ
09.2019 - Current
Vice President, Digital Education
PlatformQ Health
07.2014 - 08.2019
Director, Educational Partnerships
Medscape Education
07.2012 - 07.2014
Vice President
MedPage Today (an Everyday Health Property)
04.2007 - 07.2012
Director of Client Services
The Eden Communications Group
01.2005 - 01.2007
Account Manager
HealthEd The Patient Education Agency
09.2001 - 05.2004
Senior Account Executive
FCB HealthCare
04.1999 - 08.2001
Account Executive
Cline, Davis & Mann, Inc.
02.1998 - 03.1999
Account Executive – Contract Sales
MMD, Inc.
01.1997 - 01.1998
Medical Sales Representative
Searle
04.1995 - 01.1997
Professional Sales Representative
Allen & Hanbury’s (Division of Glaxo)
02.1992 - 03.1995
Bachelor of Science in Business Administration - Marketing
Slippery Rock University