Jayson Hanson
Spring Hill,FL
Summary
Adept at transforming digital landscapes, I led Access Health Care Physicians, Llc to new heights with innovative marketing strategies, boosting social media engagement significantly. My expertise in multimedia production and exceptional storytelling abilities fostered compelling content development. Collaborating effectively with teams, I ensured projects exceeded expectations, showcasing my commitment to excellence and results.
Overview
13
13
years of professional experience
Work History
Digital Marketing Director
Access Health Care Physicians, Llc
2011.02 - Current
- Spearheaded influencer partnerships, expanding brand reach and boosting audience engagement.
- Developed innovative content strategies to position the company as an industry leader.
- Enhanced customer engagement through targeted social media campaigns and content creation.
- Improved lead generation by designing and implementing email marketing campaigns.
- Led a team of marketing professionals to deliver high-quality digital initiatives for optimal results.
- Conducted market research to identify new opportunities and inform strategic decisionmaking.
- Analyzed key performance indicators, continually refining tactics for maximum effectiveness.
- Coached junior team members on best practices, contributing to their professional growth within the organization.
- Increased brand visibility by developing and executing comprehensive digital marketing strategies.
- Utilized data-driven insights to refine targeting strategies and improve overall campaign performance.
- Ensured consistent messaging across all channels by overseeing creative development processes.
- Designed impactful landing pages that effectively captured leads while showcasing the company''s unique offerings.
- Optimized website performance and user experience through strategic SEO implementation.
- Fostered strong relationships with external agencies, vendors, and partners to ensure successful collaboration on joint projects.
- Monitored competitor activities, staying informed of industry trends and best practices for continuous improvement.
- Collaborated with cross-functional teams to ensure seamless integration of marketing efforts.
- Planned and executed web, SEO, database marketing and social media advertising campaigns.
- Developed and executed multiple print and digital marketing efforts to enhance brand visibility.
- Utilized Google Analytics to set up, monitor and analyze content success and identify opportunities for content improvement.
- Increased brand awareness through creation and management of social media channels, boosting social media engagement by [Number]%.
- Brainstormed content marketing strategies based around client's business goals, existing content and chosen key performance indicators.
- Optimized website exposure by analyzing search engine patterns to direct online placement of keywords or other content.
- Improved website visibility through development and implementation of SEO strategies.
- Led team of marketing professionals, offering mentoring and coaching to build knowledge and skills.
- Developed creative presentations, trend reports, kitted assets, and product data sheets.
- Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns.
- Launched successful digital marketing campaigns that achieved goals for increased website traffic.
- Coordinated with design and media teams to develop high-quality creative assets.
- Continually maintained and improved company's reputation and positive image in markets served.
- Devised content strategy to effectively engage target audiences.
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
- Created and managed social media campaigns to increase brand engagement.
- Created and distributed monthly SEO reports to notify clients of site traffic, goals and KPIs.
Studio Manager
Access Health Care Physicians
2015.01 - Current
- Established a positive work environment, fostering collaboration among staff members to improve productivity and creativity.
- Coordinated daily studio operations, including scheduling, staff management and customer service.
- Supervised studio staff for timely, accurate and high-quality task completion.
- Verified that organization maintained open-door policy so employees could openly discuss ideas and make suggestions.
- Streamlined studio operations by implementing efficient scheduling and project management systems.
- Maintained studio equipment, including cameras, microphones and computers, to limit schedule disruptions.
- Created policies and procedures for company and delivered company-wide training to employees.
- Collaborated closely with clients throughout projects, ensuring their visions were accurately translated into finished products that exceeded expectations.
- Implemented marketing strategies to promote studio to potential clients.
- Enhanced client satisfaction with timely project completion and effective communication strategies.
- Recruited, trained, and developed high-performing and customer-focused team from scratch.
- Monitored project progress closely, addressing potential issues promptly to minimize delays or cost overruns.
- Oversaw audio and video recording and mixing for high-quality studio output.
- Established team priorities, maintained schedules and monitored performance.
- Defined clear targets and objectives and communicated to other team members.
- Recruited, interviewed and hired employees and implemented mentoring program to promote positive feedback and engagement.
- Established performance goals for employees and provided feedback on methods for reaching those milestones.
- Set aggressive targets for employees to drive company success and strengthen motivation.
- Trained personnel in equipment maintenance and enforced participation in exercises focused on developing key skills.
- Produced videos according to client specifications, including desired length, style and pace.
- Operated cameras, lighting equipment, and audio gear proficiently to produce high-quality footage in various environments.
- Used [Software] to edit footage into correct order and add effects.
- Developed creative approaches to video production to create unique and engaging content.
- Collaborated with other production team members for successful completion of projects.
- Enhanced video production quality by utilizing advanced editing techniques and software.
- Delivered polished videos on time by efficiently managing post-production tasks such as color grading, sound mixing, and visual effects creation.
- Filmed live events and promotional videos, capturing memorable moments for a wide array of clientele.
- Managed all aspects of pre-production, including location scouting, script development, and budgeting for optimal results.
- Operated video cameras in various environments, adjusting settings appropriately for outdoor and studio.
- Worked closely and communicated regularly with clients to understand and capture vision on video.
- Improved overall brand image through consistent attention to detail in all aspects of video production.
- Increased client satisfaction with professional communication and timely delivery of projects.
- Trained junior videographers on best practices for filming techniques, equipment usage, and safety procedures.
- Utilized variety of video formats and equipment to create desired audiovisual effects.
- Assisted with setting up and breaking down equipment before and after shoots.
- Supported all aspects of creative production process, from ideation through distribution.
- Conserved footage archive by organizing, labeling, and tagging with metadata.
- Developed scripts and storyboards to guide production process.
- Edited raw footage in post-production to produce professional videos.
- Edited videos and rearranged shots to match creative or production requirements.
- Recorded multiple camera angles simultaneously to capture dynamic shots.
- Changed camera attachments based on specific shot requirements and environmental conditions.
- Developed and implemented innovative camera techniques, angles and setting to capture footage.
- Adjusted focus, zoom and aperture to obtain desired shot effects.
- Captured footage for wide range of projects, feature films, or documentaries.
- Transported and set up camera dollies, sliders and jibs.
- Calculated proper lighting, shutter angles, camera distances and shot factors.
- Troubleshot camera and lighting issues to minimize impact on film schedule.
- Delivered edits on time for reviews and final delivery.
- Organized and worked with raw footage from multiple cameras and sources.
- Delivered edits with multiple camera angle choices, titles, graphics, audio, and special effects.
- Enhanced video quality by applying color correction, grading, and special effects techniques.
- Maintained organized digital archives of raw footage, final edits, and other assets for easy access and retrieval.
- Digitally edited photos to enhance appearance.
- Delivered high-quality images under tight deadlines, demonstrating strong time management skills.
- Planned and prepared for on-location and studio shoots.
- Photographed high-quality images for various print and digital projects.
Podcast Producer
DocTok Podcast
2020.01 - Current
- Maintained a high level of professionalism in all interactions, ensuring positive working relationships with hosts, guests, sponsors, and colleagues.
- Conducted thorough research on industry trends to stay informed about important developments in the field of podcasting.
- Ensured smooth production workflow by coordinating with hosts, guests, and technical staff before recording sessions.
- Monitored podcast analytics to identify trends, optimize content strategy, and maximize listener retention rates.
- Developed compelling storylines for episodes that resonated with target audience demographics and interests.
- Collaborated with marketing team to promote podcasts effectively on social media platforms and increase listener base.
- Managed all aspects of podcast production, including pre-production planning, recording, editing, and distribution.
- Improved audio quality through meticulous sound engineering and mastering processes.
- Facilitated communication between hosts, guests, sponsors, and other stakeholders to ensure seamless collaboration throughout each project phase.
- Created visually appealing graphics for episode promotion on various digital platforms while maintaining brand consistency across channels.
- Streamlined post-production workflows by developing efficient editing processes and leveraging automation tools.
- Enhanced listener engagement by incorporating audience feedback and implementing creative editing techniques.
- Produced high-quality podcasts by researching relevant topics and securing engaging guest speakers.
- Maintained a consistent release schedule by managing time efficiently and prioritizing tasks effectively.
- Participated in meetings with producers and production crew to keep program in step with creative vision.
- Developed schedules for production, editing, and duplication for timely delivery.
- Remained composed and highly professional in fast-paced and constantly changing environment, effectively handling challenging situations and difficult individuals to achieve objectives.
- Presented production ideas and determined creative scenarios for production and delivery.
- Conducted meetings with staff to discuss production progress and to attain production objectives.
- Reviewed scripts and made changes to improve wording, flow or interest levels, consistently producing highly successful shows.
- Identified and approved equipment and elements required for productions.
- Oversaw lighting, graphics, audio and camera movements in TV and movie filmmaking.
- Directed work of lighting and sound crews to coordinate efficient production operations.
Podcast Producer
Practice Impossible
2019.01 - Current
- Maintained a high level of professionalism in all interactions, ensuring positive working relationships with hosts, guests, sponsors, and colleagues.
- Ensured smooth production workflow by coordinating with hosts, guests, and technical staff before recording sessions.
- Evaluated emerging technologies in the audio space to consistently improve podcast production quality over time.
- Managed all aspects of podcast production, including pre-production planning, recording, editing, and distribution.
- Improved audio quality through meticulous sound engineering and mastering processes.
- Created visually appealing graphics for episode promotion on various digital platforms while maintaining brand consistency across channels.
- Participated in meetings with producers and production crew to keep program in step with creative vision.
- Remained highly composed and calm in very fast-paced, stressful and constantly changing environments to provide optimal leadership and achieve desired results.
- Presented production ideas and determined creative scenarios for production and delivery.
- Identified and approved equipment and elements required for productions.
- Oversaw lighting, graphics, audio and camera movements in TV and movie filmmaking.
- Collaborated with network executives to define and propel organization's mission and vision.
- Directed work of lighting and sound crews to coordinate efficient production operations.
Education
Digital Marketing Specialist
University of South Florida
Tampa, FL07.2024
Film And Video Production
Connecticut School of Broadcasting
Tampa, FL11.2017
Bachelor of Science - Marketing
Northeastern University
Boston, MA07.2006
Skills
- Live Event Production
- Multimedia production
- Social Media Promotion
- Sound design and Editing
- Video Production Editng
- Excellent Communication
- Team Collaboration
- Content Development
- Film Cutting and Editing
- Studio production
Timeline
Podcast Producer
DocTok Podcast
2020.01 - Current
Podcast Producer
Practice Impossible
2019.01 - Current
Studio Manager
Access Health Care Physicians
2015.01 - Current
Digital Marketing Director
Access Health Care Physicians, Llc
2011.02 - Current
Digital Marketing Specialist
University of South Florida
Film And Video Production
Connecticut School of Broadcasting
Bachelor of Science - Marketing
Northeastern University
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