Jayson St. Cyr
Washington,DC
Summary
Experienced fashion stylist with a passion for transforming client appearances through meticulous curation of clothing ensembles and accessories. Proficient in trend forecasting, client consultation, and creating compelling wardrobe lookbooks to suit diverse tastes and occasions. Innovative and dynamic fashion content creator leveraging digital platforms to inspire and educate audiences on current trends, styling tips, and fashion insights. Known for creating engaging and visually compelling content that resonates with diverse demographics and fosters community engagement within the fashion industry.
Overview
5
5
years of professional experience
Work History
Visual Merchandising Team Lead
Lululemon
02.2024 - Current
- Adapted quickly to changing fashion trends by continuously updating product assortments and display concepts accordingly
- Develop visually captivating lookbooks showcasing curated outfits, providing potential clients with inspirational styling ideas and guidance
Event Operations Coordinator
Access Intelligence
10.2022 - 02.2024
- Work within national conference and trade show producer's in-house event operations team of 25 to execute all ops elements related to annual portfolio of more than 50 events
- Primary focus: LeadsCon, the world's largest annual conference and exhibition on performance marketing (3,000 attendees, 200 exhibitors, leadscon.com)
- Support registration, exhibitor/sponsor activations, temporary staffers, load-in/set-up and session management
- Handle pre-event shipments/tracking, sponsor fulfillment, swag orders and key marketing email scheduled and mobile app updates.
Event Manager (Contract)
Linder Global Events
03.2021 - 10.2022
- Provide operations support to in-person, virtual and hybrid events across the Linder client portfolio
- Key responsibilities spanned content management, speaker prep and keynote monitoring
- Additional duties included signage tracking, registration support and marketing scheduling.
Sales and Marketing Assistant
Lululemon
01.2020 - 07.2021
- Part of the team behind the successful transition of Mirror to the new Lululemon Studio moniker
- Executed in-market events to drive engagement (resulting in 27% increase in app downloads)
- Handled social media promos and targeting email campaigns, which generated an 8% increase in in-store traffic
- Lead Southeast territory with 250%-to-plan results.
Marketing Strategy Coordinator
Lokii
04.2019 - 10.2020
- Generated targeted social media campaigns to drive awareness and brand recognition resulting in 29% month-over-month social engagement
- Created and executed targeted email campaign to drive awareness and web traffic.
- Curated a social media content calendar that's in alignment with product launch initiatives and campaign drivers
Education
Bachelor of Science - Marketing Product & Brand Management
Virginia Commonwealth University
Richmond, VA12.2023
Skills
- Content Strategy Development
- Trend forecasting
- Brand Curation
- Client Consultation
- Visual Merchandising
- Operations & Logistics Management
Languages
American Sign Language
Professional Working
References
- Dan Hanover, Senior VP, Access Intelligence, dhanover@accessintel.com
- Alexandra Herrera, Event Director, Linder Global, aherrera@linderglobal.com
Timeline
Visual Merchandising Team Lead
Lululemon
02.2024 - Current
Event Operations Coordinator
Access Intelligence
10.2022 - 02.2024
Event Manager (Contract)
Linder Global Events
03.2021 - 10.2022
Sales and Marketing Assistant
Lululemon
01.2020 - 07.2021
Marketing Strategy Coordinator
Lokii
04.2019 - 10.2020
Bachelor of Science - Marketing Product & Brand Management
Virginia Commonwealth University