Jazmin White
Oxford,NC
Summary
Experienced marketing professional with proven ability in developing and implementing strategic online marketing campaigns across various digital platforms. Strengths include SEO optimization, content creation, social media management and data analysis. Notable contribution in enhancing brand presence and consistently achieving business goals through effective campaign management.
Overview
6
6
years of professional experience
Work History
DIGITAL MARKETING SPECIALIST
Marken
Durham, NC
09.2023 - 09.2024
- Created content for websites, blogs, social media platforms, and online advertising.
- Performed keyword research and analyzed SEO performance of webpages.
- Monitored competitor activities and developed strategies to differentiate products or services.
- Generated reports on website performance, ad campaigns, and other key metrics.
- Assisted in the development of promotional materials such as banners, videos.
- Implemented sustainable strategies to grow quality traffic to brand-specific client websites.
- Analyzed website traffic using Google Analytics to inform and adjust digital marketing strategies.
- Used Marketo to execute email marketing campaigns
SENIOR CONTENT MARKETING SPECIALIST
Variety Wholesalers
Henderson, NC
07.2021 - 09.2023
- Worked with influencers in terms of negotiating pay, developing strategy to promote product, and making sure content is posted on time
- Developed budgets for influencer marketing, as well as campaigns.s
- Designed social media calendars based on audience desires/company marketing objectives
- Used Adobe Creative Suite as well as Canva to create engaging content for social media platforms
- Created posts for company blog where retail products/employees are highlighted
- Worked with website agencies to give campaign, marketing, and visual guidance
- Used customer service tactics to engage with customers on social media who have questions, complaints, or compliments
- Collaborated with internal teams to produce comprehensive project plans aligned with company vision
- Managed company website and digital advertising campaigns
- Supported continuous improvement of product content research, analytics and reporting by partnering with internal teams and agencies
- Measured effectiveness of marketing, advertising, and communications programs and strategies
ASSOCIATE BUYER
Variety Wholesalers
Henderson, NC
06.2020 - 07.2021
- Negotiated with vendors on price, quality, and delivery times in reference to their product
- Analyzed financial reports, attended meetings, and worked with company staff to promote efficient business
- Determined which products to be advertised, appropriate advertising medium, and ad timing
- Contributed to tracking Advertisement results that helped determine the success of the Ads and of business
- Monitored and analyzed sales records, trends and economic conditions to anticipate consumer buying patterns, company sales, and needed inventory
- Inspected merchandise and products to determine quality, value, and yield
- Obtained information about customer needs and preferences by conferring with sales and purchasing personnel
- Monitored competitors' sales activities by following advertisements in newspapers and other media
ACCOUNT REPRESENTATIVE LEVEL 3
University of North Carolina at Chapel Hill
Chapel Hill, US
08.2018 - 03.2020
- Advised customers of necessary actions and strategies for debt repayment
- Arranged for debt repayment and established repayment schedules, based on customers' financial situations
- Researched customer accounts to identify payment issues
- Performed various administrative functions for assigned accounts, such as recording address changes and purging records of deceased customers
- Assisted with training new employees on billing procedures, account management processes, and best practices
- Located and notified customers of delinquent accounts by mail, telephone, and personal visits to solicit payment
CASHIER & RECOVERY
JCPENNEY
Henderson, NC
06.2018 - 03.2020
- Performed opening and closing procedures, such as counting cash register, restocking, and cleaning
- Operated cash register and accurately processed payments, returns, and exchanges
- Provided efficient and courteous service to customers
- Handled customer complaints and inquiries in a courteous and efficient manner
- Processed customer orders and ensured the accuracy of their purchases
- Arranged and restocked displays and merchandise racks to maintain store appearance
Education
Bachelor of Arts - Communications
University of North Carolina At Chapel Hill
Chapel Hill, NC, US05.2020
Skills
- WordPress Website Building
- Adobe Creative Suite
- Google Analytics
- Social Media Administration
- Social Media Performance Measurement
- Social Ad Campaigns
- SEO Strategy Development
- Blogging
- Digital Marketing
- Competitive Analysis
- Campaign Management
- Microsoft Office
- Interpersonal Communication
- Team Collaboration
References
References available upon request.
Timeline
DIGITAL MARKETING SPECIALIST
Marken
09.2023 - 09.2024
SENIOR CONTENT MARKETING SPECIALIST
Variety Wholesalers
07.2021 - 09.2023
ASSOCIATE BUYER
Variety Wholesalers
06.2020 - 07.2021
ACCOUNT REPRESENTATIVE LEVEL 3
University of North Carolina at Chapel Hill
08.2018 - 03.2020
CASHIER & RECOVERY
JCPENNEY
06.2018 - 03.2020
Bachelor of Arts - Communications
University of North Carolina At Chapel Hill
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