Summary
Overview
Work History
Skills
Certification
Timeline
Generic

Jazmin Williams

Duluth,GA

Summary

Successful Digital Marketing Specialist skilled at planning, executing and optimizing online marketing strategies. Promotes products and services successfully through working closely with clients to meet their business and marketing goals.

Overview

7
7
years of professional experience
1
1
Certification

Work History

Content Marketing Specialist

JW Marketing Dynamics
09.2023 - Current
  • Worked with clients to develop digital assets in line with branding and best practices.
  • Managed digital asset libraries and delivered to team members promptly upon request.
  • Performed marketing communications-related research and continuously enhanced business digital presence.
  • Created on-brand content that is tailored to target audience to bring awareness to business.
  • Analyze social media insights to identify areas of opportunity from campaigns.

DIGITAL MARKETING SPECIALIST - APPRENTICE

Google LLC
09.2022 - Current
  • Developed strategies with Youtube social media team to highlight up-and-coming creators to keep social content relevant.
  • Worked with cross-functional teams and production to develop a comprehensive video strategy for short-form content.
  • Conducted comprehensive market research on over 5 retail categories in YouTube for retail sellers, resulting in 55% increase in viewership of category insights in 6 months.
  • Implemented a website with Google Analytics that enhanced the discoverability of resources and events for internal groups and organizations, resulting in 90% awareness increase.
  • Conducted data-driven marketing report on resource hub, identifying most popular resources, views, and traffic that were presented to internal stakeholders resulting in informative recommendations on resources to prioritize.

BILINGUAL SPECIALTY COORDINATOR

Kaiser Permanente
08.2016 - 05.2022
  • Answered 60+ calls a day using critical thinking and problem-solving skills in a fast-paced environment, assisting patients with appointments and/or benefit questions
  • Trained new hire classes of 15+ coordinators to successfully understand the patient needs to provide excellent customer service.
  • Worked with doctors and nurses to assist patients with urgent needs, providing critical information.
  • Planned, created, tested and deployed system life cycle methodology to produce high quality systems to meet and exceed customer expectations

Skills

  • Digital Marketing
  • Strong Communication
  • Market Research and Analysis
  • Critical thinking
  • Problem-solving
  • Project management
  • Customer Service
  • Relationship management
  • Cross-Functional Collaboration
  • Organizational skills
  • Fast Learner
  • Copy writing
  • Content Design
  • Google Analytics
  • Google workspace
  • Google Ads
  • Bilingual (Spanish- Native)

Certification

  • Google Digital Marketing & Ecommerce Certification, Coursera, 2023
  • Diversify Social Media Certification, Diversify Social Media, 2023
  • Foundational Ads Certification, Google Ads, 2023
  • Year Up Technical Certification, Year Up, 2017

Timeline

Content Marketing Specialist

JW Marketing Dynamics
09.2023 - Current

DIGITAL MARKETING SPECIALIST - APPRENTICE

Google LLC
09.2022 - Current

BILINGUAL SPECIALTY COORDINATOR

Kaiser Permanente
08.2016 - 05.2022

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Jazmin Williams