Jazmyn Arnold
Lakeland,FL
Summary
Strategic brand and communications leader with a proven track record of developing and executing high-impact employer brand strategies for global brands. Skilled in crafting compelling employer value propositions, leading recruitment marketing efforts, and driving stakeholder alignment across industries. Trusted advisor to household names such as Cisco, Disney, Takeda, Honda, Baxter, Pinterest, and Spectrum. Known for translating complex business goals into clear, engaging narratives that attract and retain top talent. Experienced in fast-paced startups, large enterprises, and government-adjacent environments.
Overview
10
10
years of professional experience
1
1
Certification
Work History
SENIOR STRATEGIST & PROGRAM MANAGER
LINK
09.2024 - Current
- Serve as lead consultant for commercial companies selling to government agencies, advising on employer brand positioning, messaging strategy, and stakeholder engagement
- Use design thinking and qualitative research methods to surface key brand insights that drive messaging clarity and differentiation
- Support proposal development and brand visibility through collaboration with marketing and social media teams
- Work across industries including clean energy, manufacturing, and logistics, applying a brand lens to business development and talent acquisition strategies
SENIOR EMPLOYER BRAND STRATEGIST
exaqueo
10.2023 - 08.2024
- Led employer brand strategy for Fortune 500 and midsize clients across industries
- Developed data-informed EVPs, messaging frameworks, and go-to-market plans tailored to talent audiences
- Drove stakeholder alignment across HR, marketing, and executive leadership to ensure brand consistency from strategy to execution
- Delivered strategic presentations to C-level leaders, recommending actions to improve employer brand perception and candidate experience
EMPLOYER BRAND CONSULTANT
exaqueo
09.2020 - 09.2023
- Guided multi-year employer brand engagements for clients including Takeda, Honda, Pinterest, and Spectrum
- Created candidate personas, messaging architectures, and integrated brand platforms to support recruitment marketing and internal comms
- Led competitive landscape audits, internal research, and qualitative interviews to surface brand insights and talent differentiators
- Collaborated with creative and digital teams to bring brand strategies to life through careers sites, social content, and onboarding tools
EMPLOYMENT BRANDING SPECIALIST
Publix Super Markets
Lakeland, USA
01.2019 - 08.2020
- Managed recruitment marketing and social media strategy for one of the largest private employers in the U.S
- Partnered with recruiting and communications teams to create integrated campaigns promoting career paths and company culture
- Led content strategy and daily execution for Publix Careers social media accounts, growing engagement and candidate interest
- Analyzed performance metrics and campaign data to optimize messaging and media placement across channels
- Presented employment branding plans and impact reports to internal leadership
CUSTOMER CARE & SOCIAL MEDIA SPECIALIST
Publix Super Markets
Lakeland, USA
05.2015 - 12.2018
- Delivered personalized customer support via phone, email, and social media, using the Publix brand voice to build trust and loyalty
- Managed day-to-day community engagement across social platforms, identifying trends and escalating customer feedback to protect brand reputation
- Collaborated cross-functionally to share insights that shaped messaging, product decisions, and customer experience improvements
- Led competitive research projects highlighting customer sentiment and digital engagement strategies across the grocery industry
- Balanced empathy and brand consistency to create meaningful connections and resolve customer concerns in a high-volume environment
Education
Master of Arts - Organizational Leadership
Florida Institute of Technology
Melbourne, FL01.2020
Bachelor of Arts - Mass Communications
University of South Florida
Tampa, FL01.2018
Skills
- Employer Branding
- Recruitment Marketing
- EVP Development
- Stakeholder Engagement
- Strategic Communications
- Social Media Strategy
- Research & Insights
- Campaign Development
- SEO Optimization
Certification
PMP Candidate - Project Management Institute
Designated Project Manager - USF Corporate Training and Professional Education
Storytelling for Influence - IDEOU
References
References available upon request.
Timeline
SENIOR STRATEGIST & PROGRAM MANAGER
LINK
09.2024 - Current
SENIOR EMPLOYER BRAND STRATEGIST
exaqueo
10.2023 - 08.2024
EMPLOYER BRAND CONSULTANT
exaqueo
09.2020 - 09.2023
EMPLOYMENT BRANDING SPECIALIST
Publix Super Markets
01.2019 - 08.2020
CUSTOMER CARE & SOCIAL MEDIA SPECIALIST
Publix Super Markets
05.2015 - 12.2018
Master of Arts - Organizational Leadership
Florida Institute of Technology
Bachelor of Arts - Mass Communications
University of South Florida
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