Summary
Overview
Work History
Education
Skills
Certificates
Timeline
Generic

Jazmyn Tuberville

New York,NY

Summary

Solutions-oriented integrated media and marketing leader with exceptional analytical, critical thinking, and communication skills. Proven track record of driving business results across Tech, Finance, Entertainment, and CPG clients.

Overview

11
11
years of professional experience

Work History

Sr. Manager, Brand Strategy

Verizon
05.2023 - Current
  • Led the strategic brief for Verizon's Cannes Gold Lion winning 2024 Super Bowl ad campaign, 'Can't B Broken'
  • Led marketing strategy for Verizon's 'Messaging via Satellite' campaign, a time-sensitive, multichannel plan to blunt competitor advertising and assert Verizon's position as the leader in mobile network coverage
  • Presented new brand strategy to 3,000+ sales and field marketing employees and executives to communicate the 'why' and 'what's next' behind Verizon's June 2024 brand re-launch
  • Write brand marketing briefs and partner cross-functionally across retail, dotcom, paid media, social, creative marketing, brand design, comms/PR, enterprise GTM, sponsorships, finance, legal, analytics, and agency partners to execute integrated campaigns
  • Create content for CMO presentations including Board of Directors meetings and external investor-facing audiences
  • Own vendor relationships with J.D. Power, Rootmetrics, and Opensignal to manage and upkeep database of Verizon's available 500+ network marketing claims for use across full portfolio of brands
  • Selected as 1 of 4 CMO participants for the Virtuosi LEAP program, an 8-week mentorship and executive leadership program in partnership with Yale School of Management and The Aspen Institute

Manager, Creative Strategy

Verizon
12.2021 - 05.2023
  • Responsible for architecting platform strategy to brief in-house creative teams across key Consumer sales periods such as Back-to-School, Holiday, and new Samsung device launches
  • Wrote 2021 industry awards cycle submission entries that contributed to Verizon's first ever Effie Award and first Cannes Gold Lion
  • Led comms and channel planning across SMB, Public Sector, and Enterprise campaigns
  • Implemented new comms planning process for entire B2B marketing team of 50+ to streamline and enhance the channel briefing process
  • Led analysis of monthly B2B campaign data to guide creative optimization and rotations

Associate Director, Digital

Horizon Media
12.2020 - 12.2021
  • Promoted to oversee team of six to lead full-funnel (brand media, acquisition, and mid-funnel) programmatic and direct online video, display, and social $60M+ campaign planning and buying for Capital One consumer card, brand enterprise, SMB, and banking products
  • Partnered with creative agency to build advertising aligned to digital best practices and created media recommendations to support creative learning goals

Supervisor, Digital Media

Horizon Media
02.2019 - 12.2020
  • Managed Capital One's $50M+ digital media planning and buying for brand media awareness, acquisition, and native content campaigns
  • Proactively established process and weekly communication with senior clients to provide thought leadership on safeguarding Capital One brand from appearing in unsafe online content
  • Managed cross-functionally with Ad Operations, Analytics, Programmatic, Linear, Performance Marketing, and Social teams to monitor campaign performance and optimize buying strategy
  • Analyzed front-end data from monthly Tableau reporting to create client-facing campaign insights and recommendations to inform immediate-term campaign optimizations
  • Presented Millward Brown brand health reporting and insights to clients quarterly to inform long-tail campaign planning and media strategy

Manager, Digital Investment

Mindshare
12.2017 - 02.2019
  • Managed $30M+ digital media planning and buying for Unilever's Skincare/Beauty portfolio inclusive of Dove, St. Ives, Pond's, Caress, Vaseline, and Simple brands
  • Led partnership negotiations, client recommendations, and relationship management with multicultural publishers across Linear, Social, and Digital properties for all of Unilever Digital Investment
  • Mentored team of two planners and two associates in creating and selling through client media recommendations, digital campaign launches, and campaign performance optimizations

Sr. Associate, Digital

Starcom
09.2015 - 12.2017
  • Worked across Starcom's premier $600M global account, Samsung, planning digital advertising campaigns for Samsung VR, PCs, Wearables, and Tablets
  • Collaborated with strategy and analytics teams to deliver data-driven campaign optimization recommendations to achieve or exceed client KPIs

Assistant Digital Content Strategist

M Booth
12.2014 - 08.2015
  • Created and published daily Facebook, Instagram, and Twitter content including curated user generated content for leading consumer brands including The Macallan, Andaz, Elit by Stoli, and GODIVA

Coordinator, Public Affairs (Contractor)

MTV
01.2014 - 12.2014
  • Led social content strategy and video production for MTV's award-winning Look Different campaign, owning content calendar, writing social and web copy, and partnering with design team to develop social assets
  • Managed MTV's Look Different Twitter and Tumblr accounts and mtvU's Half of Us campaign Tumblr, growing audience by over 60% in three months for Half of Us Tumblr

Education

Bachelor of Science - Journalism

Northwestern University
Evanston, IL
06.2013

Skills

  • Marketing Leadership
  • Team Leadership
  • Brand Strategy
  • Communications (written & verbal)
  • Collaboration
  • Content Strategy
  • Market Research
  • Social Strategy

Certificates

General Assembly Data Analytics Certification - received 10/2021

Virtuosi LEAP Spring 2025 Certificate - received 04/2025

Timeline

Sr. Manager, Brand Strategy

Verizon
05.2023 - Current

Manager, Creative Strategy

Verizon
12.2021 - 05.2023

Associate Director, Digital

Horizon Media
12.2020 - 12.2021

Supervisor, Digital Media

Horizon Media
02.2019 - 12.2020

Manager, Digital Investment

Mindshare
12.2017 - 02.2019

Sr. Associate, Digital

Starcom
09.2015 - 12.2017

Assistant Digital Content Strategist

M Booth
12.2014 - 08.2015

Coordinator, Public Affairs (Contractor)

MTV
01.2014 - 12.2014

Bachelor of Science - Journalism

Northwestern University

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Jazmyn Tuberville