Summary
Overview
Work History
Education
Skills
Certification
Timeline
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Jazmyne Archer

Jazmyne Archer

Hempstead,NY

Summary

Client Relations | Project Management | Diversity, Equity, & Inclusion professional Highly adaptable and results-oriented executive with over 10 years of management experience in providing account management and marketing solutions to diverse clients. Equipped with a record of success in creating and sustaining long-term strategic partnerships leading to increased business revenue. Dedicated diversity, equity, and inclusion advocate with a passion for closing opportunity gaps for underserved and underrepresented populations. Highly organized and self-motivated professional experienced in project management, team development and process improvement. Skilled in developing and implementing strategies to increase efficiency and performance. Passionate about driving business growth and creating positive work environment.

Overview

10
10
years of professional experience
6
6

Certifications

Work History

Associate Director- Partner Relations

SEO Career
09.2023 - Current
  • Expanded current client partnerships and performed new client pitches, yielding $500K in incremental contributions for FY2021, $1.2M for FY2022, and 1.7M for 2023
  • Developed new program initiatives and spearheaded planning and execution, resulting in new partnerships, incremental funding, increased student impact, and company participation
  • Spearheaded partner access process, deploying bulletins, emails, and text campaigns to promote partner opportunities to the talent pool, strengthening partnerships and generating increased awareness
  • Supported campus recruiting team, devising initiatives to increase strategic partnerships with real estate and business programs at universities to increase the pool of real estate candidates for open intern roles
  • Built strong partnerships with real estate donor firms and enhanced student programming by devising a comprehensive five-year expansion plan, which resulted in securing $8M grants from Pension Real Estate Association
  • Oversee the execution of the grant funding programming including cross-collaboration across multiple departments and both internal & external stakeholders
  • Spearheaded pilot program, including $200,000 grant from the Blackstone Foundation to provide professional development, coaching, and training to students at HBCUs and CUNY Colleges which resulted in a new $750,000 grant to expand the program
  • Recognized for placing 480+ students in real estate and finance roles and 50+ in portfolio roles through expert-level services
  • Led partner firm events and marketing efforts via strategic planning and execution
  • Delivered outstanding client services and managed accounts for 150+ real estate, investment banking, private equity, and portfolio company partners, such as Morgan Stanley, JP Morgan, Deutsche Bank, KKR, Blackstone, and Goldman Sachs
  • Enhanced existing client partnerships and conducted new client pitches, resulting in $500K in additional contributions for FY2021, $1.2M for FY2022, and a projected $1.5M for FY2023
  • Coordinated diversity and inclusion (D&I) activities by marketing 800+ internship opportunities and placing 550+ Black and Latinx students in summer internships at 125+ partner firms since July 2019
  • Uncovered new areas of opportunity, while implementing partner interest and satisfaction surveys, which resulted in positive feedback that increased firm participation, improved recruiting programming, and boosted intern performance
  • Created new programming, expanded partnerships, and established new processes and best practices by collaborating across internal and external teams.

Brand Partnerships & Campaign Activations Supervisor

Black Girl Digital
10.2019 - Current
  • Partnered with media agencies and brands that want to build deeper partnerships with influencers of color at scale
  • Connected influencers of color with brands allowing them to build sustainable businesses doing what they love
  • Executed influencer marketing, paid ads, experiential events, and programmatic ad campaigns for a variety of clients including Disney, Walmart, PBS, Staples, Greater Boston Convention & Visitors Bureau, Hulu, OWN, MTV, VH1, Hallmark, Visa, Ad Council, and Paramount
  • Performed account and talent management, constantly communicating with both to best understand needs regarding campaigns, activations, and marketing strategies; built customized campaigns that secured account satisfaction, increased sales, and brand awareness
  • Collaborated with internal and external partners on consumer-facing initiatives, facilitating communication throughout the process from pitch to execution by acting as the main point of contact and addressing the needs of all stakeholders
  • Oversee a team of project managers and act as the main client liaison for Brands and Media Agencies.

Board Member

Women’s Diversity Network
08.2020 - 08.2023
  • Educate communities on the current issues and policies affecting women and communities of color
  • Advocate for public policies at all levels of government that address issues that affect women and underrepresented communities
  • Collaborate with organizations and public officials to break down barriers for improved inclusion and advocacy for all
  • Plan and execute fundraising events that support efforts and provide services needed by women and their families.
  • Collaborated with other board members to develop and execute programs and initiatives to advance organizational mission
  • Served as advocate and ambassador for organization by fully engaging, identifying, and securing resources and partnerships to advance mission

Founder & President

Jazmyne Evelyn Consults LLC
01.2018 - 01.2020
  • Provided go-to-market and consumer engagement strategies for minority-owned business, consulting in sales, marketing, and branding tactics to support both established companies and growing start-ups
  • Conducted market research and customer analysis for a significant global hair manufacturer (Outré), developing comprehensive customer profiles that facilitated marketing and branding strategies
  • Developed a strategic partnership with Ready to Beauty, producing the first ever multicultural beauty event at the Saks Fifth Ave Flagship Store to bolster the multicultural presence in the beauty industry.

Chief of Staff

Marketing Excellence
01.2017 - 01.2019
  • Managed 35 direct reports while serving as the initial point of contact for all open accounts and potential buyers; oversaw the merchandising and national sales teams to promote collaboration and communication
  • Created and implemented new sales and marketing plans and account management strategies, increasing the overall budget for Sundial Brands’ beauty supply channel to $16M
  • Developed a College Brand Ambassador program for client Sundial Brands, recruiting and implementing Ambassador programs on eight college campuses with additional events executed on neighboring campuses
  • Trained, coached, and mentored new employees, safeguarding staff member performance; developed joint business plans and oversaw performance management efforts to ensure sales goal adherence
  • Overhauled vendor relationships by identifying optimal strategic alliances and negotiating beneficial contracts and marketing initiatives that generated year-over-year (YOY) revenue growth
  • Developed and implemented a cohesive marketing plan to increase brand awareness; spearheaded current and long-term goals for internal teams to maximize sales and marketing strategies successfully.
  • Hired, managed, developed and trained staff, established and monitored goals, conducted performance reviews and administered salaries for staff
  • Maintained primary relationship accountability for clients, overall servicing responsibility and client satisfaction to maximize the profitability of client relationships

Education

Bachelor of Arts (BA) - Communications & Behavior

University of Pennsylvania
Philadelphia, PA
05.2013

Skills

  • Account Management
  • Client Relations
  • Project Management
  • Campaign Activations
  • Marketing
  • Process Improvement
  • Strategic Planning
  • Diversity, Equity, Inclusion
  • Campus Recruiting
  • Budget Management
  • Program Development
  • Proposal Writing
  • Key Relationship Development
  • Onboarding and Training

Certification

  • Organizational and Community Leadership- Adelphi University
  • Dale Carnegie Effective Communications & Human Relations Immersion
  • Digital Marketing – General Assembly
  • Building & Marketing Online Business – Molloy College
  • Adobe InDesign – Pace University
  • Business Foundations Specialization- The Wharton School at the University of Pennsylvania (In Progress)

Timeline

Associate Director- Partner Relations

SEO Career
09.2023 - Current

Board Member

Women’s Diversity Network
08.2020 - 08.2023

Brand Partnerships & Campaign Activations Supervisor

Black Girl Digital
10.2019 - Current

Founder & President

Jazmyne Evelyn Consults LLC
01.2018 - 01.2020

Chief of Staff

Marketing Excellence
01.2017 - 01.2019

Bachelor of Arts (BA) - Communications & Behavior

University of Pennsylvania

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Jazmyne Archer