JEROME BANKS

Responsible for the SEO health and organic visibility (across search engines and emerging AI driven answer engines) of all core lines of business (individual family, Medicare, Group, Pharmacy etc) on Blue Cross and Blue Shield public websites.

• Assist businesses and corporations from various verticals with developing and executing scalable SEO/SEM strategies designed to solve business problems through enhanced visibility, engagement and strategic story telling

• Responsible for updating Fedex office promos and migrating product pages into Magento.
• Provided benchmark data for improving user experience of Fedex Office promotional and core pages in Adobe Experience Manager. (AEM)
• I also worked with IT to improve functionality and usability AEM templates and components.
• Utilized Screaming Frog to identify health of pages and link architecture.

• Primarily responsible for SEO (optimize content, meta tags and internal links in AEM) and Site Search strategy, execution and Ad-Hoc reporting (Adobe analytic segmented work spaces) for all of AT&T Business properties (business.att.com/Firstnet.com)
• Work with key stakeholders at the product and industry level to develop content strategies and buy flow journey maps (educate users on business products prior to entering product buy flows)
• I also worked with IT to resolve accessibility, technical SEO issues that impact Google Web Core Vitals on upper funnel core pages

• Created and presented site architecture/customer journey maps to key stake holders based on YoY reports from Search Light Conductor and Adobe Analytics to determine countries for new site
• Utilized Tridion to migrate and build out6 international country web sites for Siemens APAC, EMEA, and EU regions
• Developed SEO/Content marketing strategy for high volume keywords related to key executive campaigns
• Created onsite optimization SEO checklist for content owners/creators to maximize campaign efforts

• Responsible for assisting VP of sales with developing digital marketing strategy designed to attract and engage, existing and potential lifeline phone users at the national, local and community level

• Design and code landing pages for Multiview Targeted Campaign clients from various industries
• My primary focus is on maximizing user engagement, conversions and building100% mobile responsiveness landing pages on WordPress (multisite)
• Worked Directly with COO to develop landing page product that complimented current suite of offerings
• Integration/management of Adobe Analytics DTM codes and tags

• Managed all aspects of e-commerce digital marketing strategy and execution for international model distributor
• Strategically increase organic traffic and ranking for critical top-tier terms by product category with abandon cart recovery
• Develop sustainable social media strategies promoting community growth and engagement of existing/emerging members

• Manage team of web developers, web designers, content writers, and social media marketing team
• Develop and implement online marketing strategies for national portfolio of140 service industry WordPress sites
• Research, analyze, and integrate core lead acquisition channels maximizing quality assurance