Summary
Work History
Overview
Skills
Interests
Education
Generic

JC Cerda

Las Vegas,NV

Summary

Knowledgeable Sales Executive with proven track record in driving sales growth and enhancing customer relationships. Demonstrated success in executing strategic sales initiatives and fostering client loyalty. Utilized negotiation and communication skills to close deals and build lasting partnerships.

Work History

Sales Executive

UrVenue
2022 - Current
  • Top Sales Executive for last 3 years.
  • Developed and maintained client relationships to drive sales growth and retention.
  • Analyzed market trends to identify new business opportunities and increase competitive advantage.
  • Collaborated with cross-functional teams to streamline sales processes and enhance client satisfaction.
  • Presented product solutions effectively to clients, ensuring alignment with their needs and objectives.
  • Utilized CRM systems for tracking leads, managing accounts, and forecasting sales targets accurately.
  • Negotiated contracts with clients, maximizing profitability while maintaining strong business relationships.
  • Achieved sales goals and targets by cultivating and securing new customer relationships.
  • Extensive work in the tribal gaming industry through one on one meetings as well as local and national conventions.

Director of Sales, Las Vegas Region

Gaming Arts
03.2020 - 05.2020
  • Responsible for Slot Tech sales for Nevada
  • Excellent communication with Casino Executives - NV casinos
  • Established opportunity for continued programming and merchandising.
  • Excellent communication between Tech Support and customer
  • Negotiate sales contracts and never quit to get premier location on casino floors.
  • Support client needs through visual presentations and product knowledge
  • Establish Cross Merchandising programs (Slots, Keno, & Digital Products)
  • Daily review of key business indicators to VP of Marketing
  • Due to Pandemic

Director of Sales

JOINGO
04.2018 - 03.2020
  • Assisted in managing sales operations across Western US region.
  • Generated and secured new sales opportunities.
  • Developed sales processes from initiation to product launch for each casino.
  • Supported Western US Casinos and Tribal Casinos.
  • Facilitated training and management of casino teams in virtual product meetings and presentations.
  • Assisted in forecasting sales and preparing sales reports for COO.
  • Maintained sales pipeline through consistent prospecting and networking.

Sales Executive

RR Donnelley
01.2014 - 12.2017
  • Directed efforts to secure and sustain authorized product distribution.
  • Led primary sales initiatives in web and online technology.
  • Collaborated with team members to expand and nurture both legacy and new accounts.
  • Cultivated strategic partnerships in the non-profit sector to drive digital and direct mail campaigns.
  • Championed sales growth through grassroots marketing, B2B networking, and proactive prospecting.
  • Developed and maintained essential client relationships in the casino and nightlife sectors.

Key Account Sales

SilverState Printing
01.2011 - 01.2014
  • Directed marketing strategies utilizing print, radio, and digital channels to enhance brand visibility. Acted as primary liaison for nonprofit organizations managing extensive national programs. Cultivated partnerships with top vendors for successful multi-million dollar direct mail initiatives.

Overview

20
20
years of professional experience

Skills

  • Relationship building
  • Product knowledge
  • Sales presentations
  • Sales expertise
  • CRM software proficiency
  • Closer

Interests

Spending time with Family, volunteer at Food Banks, Golf, and Travel

Education

Business

Rancho Santiago College
Orange, CA

Canyon High School
Anaheim Hills, CA

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JC Cerda