J.C. Faaola
St Clair Shores,MI
Summary
Award winning account and broker manager with more than a decade worth of experience in CPG sales. I've excelled both as an individual contributor and leading broker teams in my career. Known in the industry for my credibility, adaptability, and being solution driven who thrives in complex and ambiguous situations. I've consistently over delivered to targets across multiple organizations and industries. I am a strong individual contributor with a team first mindset.
Overview
6
6
years of professional experience
Work History
Regional Sales Manager
Kellogg's
03.2023 - Current
- Manage ~75 $M book of business which spans 14 states and 20+ broker sales reps
- Exceeded qualitative and quantities sales targets in 2024 and 2025 including #1 in $ growth 2024 ($2M+) and #1 in new item GSV in 2025 ($3M+)
- Collaborated with cross-functional teams to build several tools and resources for the broker teams including an account/trade management tool to help increase ROI
- #1 in shipper sales in 2024 and 2025
- Golden K Award Winner in 2023 for Rookie of the Year
- 2024 Exceeds Expectations performance rating (5 on 1-5 scale)
Senior Strategic Account Manager
Scandinavian Tobacco Group
12.2020 - 03.2023
- Work with some of the largest customers in the Midwest and Northeast.
- Manage key accounts in MI, MN, OH, IN, KY, WI, PA, MA, NY, NJ, RI, ME and WV.
- Received "Above Expectations" rating in 2021 for exceeding all targets (145% to target)
- Developed and executed account strategies to enhance customer engagement and satisfaction.
- Cultivated relationships with key stakeholders, enhancing collaboration and communication across departments.
Territory Manager
Reynolds American Inc
07.2020 - 12.2020
- Cultivated strong relationships with retailers to drive product placement and visibility
- Trained and mentored junior team members on best practices in territory management
- Monitored competitor activities and market conditions to inform strategic decisions
- Conducted regular field visits to assess retailer performance and provide actionable feedback
- Cultivated relationships with key accounts in territory and provided support to drive customer satisfaction
- Received "Exceeds Expectations" performance ratings in 2015, 2016, and 2017 for over delivering on assigned targets
Education
Bachelor of Science - Political Science
Grand Valley State University
Allendale, MI12-2009
Skills
- Forecasting and reporting
- Forecasting and reporting
- Forecasting and reporting
- Forecasting and reporting
- Forecasting and reporting
- Forecasting and reporting
Timeline
Regional Sales Manager
Kellogg's
03.2023 - Current
Senior Strategic Account Manager
Scandinavian Tobacco Group
12.2020 - 03.2023
Territory Manager
Reynolds American Inc
07.2020 - 12.2020
Bachelor of Science - Political Science
Grand Valley State University