JOSHUA CEDEÑO

• Enhances client branding by developing strategic communication plans and implementing targeted marketing campaigns.
• Increases client retention through consistent communication and timely updates on project progress, ensuring satisfaction with deliverables and adherence to expectations.
• Streamlines internal communications for higher efficiency by creating centralized systems for information sharing.
• Collaborates with cross-functional teams to ensure seamless integration of communication strategies with overall business objectives.
• Brand / product target markets and audiences are identified, along with communicative vehicles to be used.
• Provides scope of work, as well as KPI's used to measure campaign success.
• Provides captivating and targeted messaging geared toward established audience.
• Conducted comprehensive audits on clients'' existing communication channels, identifying areas for improvement and recommending actionable steps for optimization.
• Provides expert advice on public speaking techniques for clients preparing presentations or speeches, boosting confidence levels and enhancing delivery quality.

Project Manager

• Led creative direction for advertising campaigns, resulting in increased brand visibility and recognition.
• Integrated industry trends into marketing messaging to amplify community voices in product development.
• Supported internal teams with knowledgeable communications and marketing advice, helping each meet targets while maintaining cohesive organizational strategy.
• Developed and executed targeted digital content across B2C platforms, ensuring alignment with client voice and messaging.
• Directed product strategy, fostering collaboration between sales operations and marketing to unify brand presence.
• Managed relationships with 100k+ independent retailers nationwide, delivering innovative and informative content.
• Provided actionable insights through routine audience analytics and campaign reports to key stakeholders.
• Demonstrated exceptional time management skills, consistently delivering high-quality content within tight deadlines.

Social Media Manager

• Spearheaded internal social media presence as Official Yammer Community Manager, enhancing employee engagement.
• Crafted and implemented comprehensive social media strategy, driving engagement and brand awareness.
• Fostered community engagement by promptly responding to comments, inquiries, and concerns.
• Utilized data-driven approach to monitor and optimize social media performance, informing future content decisions.

ToastMonsters Event PM & Host

• Orchestrated successful Monster Energy ToastMonsters Event at headquarters, showcasing effective communication and leadership skills.

• Created detailed outline of client's book, including chapter titles and subheadings to ensure all points were covered.
• Collaborated with client to craft original voice throughout project.
• Conducted thorough research on assigned topics to ensure accuracy and originality of work.
• Collaborated with client to develop ideas into full-fledged material that fulfilled project's purpose and captured it's target audience.
• Provided editorial feedback to accompanying editor when needed and proofread said work before submission to ensure quality control.
• Edited and proofread finished manuscript to ensure it met publishing standards.
• Researched technical terms or concepts that required background research using reliable sources of information.

* Head to Linkedin.com/in/joshuacedeno for complete employment history

Project Manager

• Stakeholder in strategic direction during meteoric rise from start-up to $2.6 billion direct sales giant in under four years.
• Strategic lead from pre-planning to completion across areas including: content creation, web dev, brand marketing, audience building, and design.
• Led development of various marketing strategies including, but not limited to: value proposition, messaging, segmentation, channel mix, creative asset development, etc.
• Provided communication support and content through online activism and advocacy platform, printed materials, fundraising materials, public presentations, and internal communications.
• Developed brand voice through streaming and broadcast mediums, such as LuLaRoe Collective blog, podcast, and video.
• PM for Salesforce, Mailchimp, and Klaviyo platform integrations.

Senior Copywriter & Editor

• Led event copywriting team on communications for company annual convention, quarterly leadership events, and internal events
• Directed B2B and B2C product launch communications for capsule collections, seasonal lines, individual launches, etc.
• Served as creative lead for theme creation and implementation, aligning with all marketing departments to ensure best-in-class deliverables to 70k+ nationwide retailers and millions of consumers
• Developed brand communications copy for press releases, emails, B2B and B2C website, internal communications, and retailer communications including logistics and finance
• Built and directed complex website copywriting projects including seasonal refreshes on company home page, landing pages, product description pages, and company background and history
• Executive speechwriter and biographer for CEO, President, CSO, CFO, VP of Logistics; as well as State of Union communications