J’da Ford
Nashville,TN
Summary
Dynamic multimedia production professional with expertise in video, photography, and social media content creation. Proven track record in developing innovative business strategies and coordinating impactful events, driving engagement across digital platforms. Adept at merging artistic vision with business acumen to elevate brand visibility and connect with target audiences effectively. Aiming to leverage skills to achieve strategic organizational goals and enhance overall brand presence.
Overview
3
3
years of professional experience
Work History
DR & Associates
05.2024 - 08.2024
- Built and maintained relationships with journalists and influencers to enhance brand visibility
- Developed engaging press releases, blog posts, and social media content to support branding initiatives
- Conducted analysis of market trends and audience insights to inform PR strategies
- Assisted in planning and executing promotional events to strengthen brand presence
- Monitored and curated content for social media platforms, increasing engagement and followers
- Enhanced written and verbal communication through presentations and client interactions
Communications Intern
MeHarry Medical College & Vanderbilt University Health Equity Alliance
08.2023 - 12.2023
- Worked under a high-level communication coordinator, assisting with strategic communication and project management.
- Created engaging social media content for public platforms, increasing online presence and audience engagement.
- Managed equipment inventory for video production, ensuring smooth operations and timely availability of resources.
- Produced, directed, and edited video profiles of cancer researchers, showcasing important scientific work and research advancements.
- Produced, directed, and edited a video highlight of the Interprofessional Education Program, capturing key moments and outcomes.
- Researched and developed a database of social handles, influencers, and organizations related to HBCUs in Nashville (TSU and MMC), enhancing outreach and engagement.
- Coordinated communication efforts with high-level officials, ensuring alignment on messaging and project objectives.
- Produced and directed photography for national medical events, documenting key moments for promotional and educational purposes.
- Facilitated video production with community leaders, promoting collaboration and shared storytelling within local initiatives.
- Generated and managed social media handles for TSU & MVA, boosting visibility and interaction within the community.
Music Industry Intern & Scholar
The National Museum of African American Music
08.2021 - 05.2022
- Received education and mentorship from industry professionals within the music sector, gaining practical and theoretical knowledge.
- Collaborated on rigorous group projects, demonstrating strong teamwork, problem-solving, and communication skills.
- Earned Certification of Excellence from the National Museum of African American Music, recognizing exceptional achievement in the field.
- Directed and developed business strategies for music industry corporations, contributing to organizational growth and innovation.
- Gathered data for market research projects and analyzed findings to make recommendations.
- Researched industry trends and competitor strategies to inform decision making.
Communications & Media Intern
Tennessee State University
08.2021 - 05.2021
- Provided media and communication support during admissions events, enhancing brand visibility and engagement with prospective students.
- Created content highlighting student life and campus education, showcasing the vibrant and diverse academic environment.
- Organized and directed student entrepreneurship events, fostering innovation and supporting emerging student businesses.
- Managed monetary transactions consistently, ensuring accuracy and accountability in daily financial operations.
- Marketed company discounts to customers, contributing to improved market ratings and increased sales.
- Provided product insights to customers, assisting with purchasing decisions and improving customer satisfaction.
- Organized and coordinated events in collaboration with student organizations, enhancing community engagement and student involvement.
- Facilitated a student pop-up shop for public consumer sales, overseeing logistics, promotions, and ensuring smooth operations.
Education
Mass Communications - Film And Video Production
Tennessee State University
Nashville, TN05.2025
High School -
Whitehaven High School
Memphis, TN06.2021
Skills
- Digital Marketing Expertise
- Creative Leadership & Direction
- Advanced Premiere Programming
- Interpersonal skills
- Creative Writing
- Strategic Media Engagement
- Creative Content Production
- Competitor Market Analysis
- Event Management
- Digital Content Management
- Effective Communication
- Social Media Insights Specialist
- Microsoft Word
- Public speaking
- Multimedia Editing Skills
- Sound Production
- Social Media Management
- Brand Strategy Development
Awards
- Consecutive Dean's List Scholar
- 2024 Earn and Learn Achievement award for Peer Power Internship
- Member of National Society of Leadership and Success
- Black Music Industry Certification from the Museum of African American Music
- Member of Tennessee State University’s Admission Media Internship
- National Society of High School Honors Scholars
- SVP Television Network
Timeline
DR & Associates
05.2024 - 08.2024
Communications Intern
MeHarry Medical College & Vanderbilt University Health Equity Alliance
08.2023 - 12.2023
Music Industry Intern & Scholar
The National Museum of African American Music
08.2021 - 05.2022
Communications & Media Intern
Tennessee State University
08.2021 - 05.2021
Mass Communications - Film And Video Production
Tennessee State University
High School -
Whitehaven High School
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