Summary
Overview
Work History
Skills
Accomplishments
Websites
Timeline
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Jennifer Day

Jennifer Day

Aurora,CO

Summary

Accomplished B2B SaaS marketing executive with a proven ability to build and revitalize brands, produce effective marketing strategies, and exceed sales targets across various markets and industries. Expertise in Blockchain, Cryptocurrency, and Fintech industries, specializing in driving significant growth and producing lasting impact. Proficient in developing and executing innovative marketing campaigns to enhance brand visibility and attract new customers.

Overview

15
15
years of professional experience

Work History

Marketing Director

NGDATA
01.2023 - Current
  • Led successful launch of SaaS Customer Data Platform for US commercial banks and credit unions with $500k budget, generating $3M pipeline by year-end.
  • Orchestrated highly effective digital marketing efforts and email campaigns with open rates exceeding 22% and newsletter open rates surpassing 35%, resulting in 150% increase in MQLs.
  • Planned and executed trade shows strategically, leading to 30% increase in MQLs and 15% organic growth in social media followers.

President

JDay MC&E
04.2014 - Current
  • Marketing agency specializing in revenue growth for start-ups.
  • Created portfolio of clients, providing personalized account management, and consistently exceeding performance targets by 10%.

Growth Marketing Manager

TickSmith
12.2021 - 07.2022
  • Developed and executed growth strategies, including lead generation, SEO/SEM, and paid acquisition, to improve user experience across B2B SaaS platform funnel.
  • Created comprehensive KPI framework to measure impact of marketing initiatives, which resulted in email ABM prospecting campaigns with average open rate of 22% and increased newsletter open rates to 30%.

Head Of Communications & Engagement

Etana Custody
11.2020 - 11.2021
  • Developed strategic initiatives to enhance consumer assets under custody and brand awareness: Produced multiple email and advertising campaigns to attract 75,000 global customers to select Etana as their custody agent outside Kraken exchange.
  • Established ambassador marketing programs and social media campaigns to broaden corporate reach: Increased X (Twitter) followers by 75% in 6 months through creation and distribution of daily content, resulting in 250% boost in brand awareness among target audience.

Head of Marketing - Americas

VERMEG
02.2018 - 05.2019
  • Successfully launched VERMEG products to existing customer base, resulting in 8% improvement in MQLs and led integration of VERMEG products into Americas marketing strategy post Lombard Risk acquisition.
  • Oversaw event planning, including organizing events and trade shows: Attained 20% year-on-year growth in average attendance for user conferences and launched VERMEG products to existing customer base, leading to 8% enhancement in MQLs.

Head Of Marketing

AlphaPoint
04.2017 - 03.2018
  • Spearheaded development of integrated marketing strategy to drive brand awareness and revenue growth, resulting in 12% increase in trading volume over six months.
  • Orchestrated design of go-to-market package ensuring successful launches of new exchanges, leading to 10% revenue increase.

Senior Vice President

Tandem Marketing Communications
02.2015 - 03.2018
  • Managed multiple global client relationships across various marketing channels, including digital ads, email, events, and social media. Organized 20+ media events and launches for various consumer-based clients over 4 years generating ~300,000 press mentions
  • Planned and executed experiential events and product launches for lifestyle and tech editors: Coordinated flash mob at SXSW featuring Britney Spears lookalike dancers to promote new fitness tracker, resulting in press and TV coverage on CNN.

Skills

  • Account Based Marketing
  • Brand Management
  • Budget Planning
  • Campaign Development
  • Community Building
  • Corporate Communications
  • Digital Marketing
  • Event Production
  • Go-to-Marketing Strategies
  • Growth Marketing
  • Media Relations
  • Strategic Marketing

Accomplishments

  • Within six months, developed and implemented a strategic sales pipeline for buy-side clients using exclusive events, targeted online advertising, and email campaigns. As a result, generated five qualified leads and $25M in revenue.
  • Secured coverage for key announcement, including a digital gold trading platform partnership between CME, The London Royal Mint, BitGo, and AlphaPoint in top crypto, financial services, and mainstream media publications, resulting in over 7,500 articles and 825,000 impressions across outlets.
  • Led successful marketing initiatives that led to a 12% increase in trading volume month-over-month which successfully increased assets under custody by 10% quarter-over-quarter.
  • After testing different messaging and creative content across all social media platforms, achieved an 8% increase in conversions and drove 30% more landing page and web traffic.

Timeline

Marketing Director

NGDATA
01.2023 - Current

Growth Marketing Manager

TickSmith
12.2021 - 07.2022

Head Of Communications & Engagement

Etana Custody
11.2020 - 11.2021

Head of Marketing - Americas

VERMEG
02.2018 - 05.2019

Head Of Marketing

AlphaPoint
04.2017 - 03.2018

Senior Vice President

Tandem Marketing Communications
02.2015 - 03.2018

President

JDay MC&E
04.2014 - Current

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Jennifer Day