Senior Product Design Leader with 10+ years of experience building award-winning SaaS platforms, Al ecosystems, and loT solutions. Proven success scaling design teams, accelerating product development cycles, and driving major gains in NPS, CSAT, and user adoption. Strategic partner to Product and Engineering, blending UX excellence with technical execution to deliver real-world business impact.
Overview
13
13
years of professional experience
Work History
Product Design Director
Pixel Pushers, LLC
Los Angeles
02.2024 - Current
Providing design & product leadership leveraging Al-first design to drive user-centered solutions and strategic innovation.
Leading a confidential product design initiative under an NDA.
Driving strategy, UX/UI, branding, and overall creative direction.
Conducting market and user research for an Al-driven project to inform design decisions and optimize user experience.
Leading a cross-functional team to develop and implement innovative solutions.
Associate Director of Product Design
Native Instruments(iZotope)
Los Angeles
03.2020 - 02.2024
Contributed as a key member of the leadership team, shaping the vision, strategic priorities, and execution strategies across the company's product portfolio.
Collaborated closely with cross-functional teams to drive innovation and achieve strategic business objectives, fostering a cohesive and productive work environment.
Led multiple successful product launches resulting in industry recognition and awards.
Fostered a collaborative environment to enhance team productivity and creativity, resulting in the creation of impactful and high-quality products.
Guided the design process to ensure alignment with user experience best practices and industry standards, resulting in enhanced user satisfaction and product excellence.
Led and mentored a team of designers focused on iZotope's acclaimed audio software suite, which has been recognized with Emmy and Academy Awards.
Played a key role in creating and maintaining a SaaS offering, growing from 0 to 40K subscribers in six months while maintaining an existing customer base of perpetual license users.
Contributed to direct overall launching efforts of ~40 products.
Directed photoshoots covering 20+ campaigns.
Upskilled the UX team to serve as Full Stack Designers, including animation, front-end development, and analytics.
UX/UI Design Lead
HILTON
Los Angeles
05.2018 - 02.2020
Led the end-to-end design process from initial concept creation to final UI implementation, including motion graphics, video editing, and . configuration.
Collaborated with cross-functional teams to integrate design solutions seamlessly into operational frameworks, ensuring alignment with business goals and customer needs.
Pioneered the design of the Connected Room experience at Hilton, establishing industry-first standards for customized loT and 10ft/OTT TV interfaces.
Innovated and optimized user interfaces to enhance guest interaction and satisfaction, contributing to Hilton's leadership in hospitality technology.
UX/UI Design Lead
Belkin
Los Angeles
06.2015 - 05.2018
Collaborated with product management, engineering, and marketing teams to ensure seamless integration of design concepts with business objectives.
Created interactive presentations that were showcased at CES and various technology trade shows.
Played a key role in enhancing user experience and engagement through intuitive and visually appealing interface designs, contributing to brand visibility and market presence.
Launched the first home mesh-networking WiFi hardware and software system.
Designed and developed three mobile apps and two web interfaces for Linksys and Belkin's home and small business networking and WiFi platforms.
UX/UI Design
Freelance Consulting
Los Angeles
06.2012 - 06.2015
Designed intuitive and visually compelling user interfaces for various digital platforms and applications tailored to meet client-specific needs and objectives.
Leveraged user experience best practices to optimize usability and enhance user satisfaction across multiple projects.
Collaborated with a diverse range of clients and agencies including Sony PlayStation, BeeCave Games, Panasonic, POSSIBLE, Warner Brothers, Four Seasons Hotels, Zynga, HopSkipDrive, Infinilytics, LA FilmWalk, and others.
Successfully managed multiple client engagements simultaneously, ensuring timely delivery of high-quality design solutions that met or exceeded client expectations.
Education
Education - Business Perspective for Creative Leaders
Yale School of Business
Skills
Strategic product vision
UX/UI strategy and execution
Market differentiation
Agile methodologies
Design thinking
Quarterly planning
AI-first design
Wireframing & Prototyping
Storytelling and conviction building
Human-centric design
Innovation leadership
Team building and mentorship
Cross-functional collaboration
Sketch and Figma proficiency
Adobe Creative Cloud expertise
Video editing with After Effects and Premiere Pro
Generative AI applications
Timeline
Product Design Director
Pixel Pushers, LLC
02.2024 - Current
Associate Director of Product Design
Native Instruments(iZotope)
03.2020 - 02.2024
UX/UI Design Lead
HILTON
05.2018 - 02.2020
UX/UI Design Lead
Belkin
06.2015 - 05.2018
UX/UI Design
Freelance Consulting
06.2012 - 06.2015
Education - Business Perspective for Creative Leaders