Summary

Overview

Work History

Education

Skills

Timeline

Jeana Jiao

Guangzhou

Summary

CORE COMPETENCIES

Brand Strategy: Global brand positioning, localization, and Brandbook development.
Influencer Marketing: SOP creation, KOL/KOC relationship management, and ROI optimization.
Digital Marketing: Shopify & Amazon operations, SEO/SEM content strategy, and viral UGC campaigns.
Public Relations: International exhibition planning (CES, Intersolar), media outreach, and crisis management.
Data Analytics: Market trend forecasting, competitive analysis, and campaign performance auditing.

Overview

years of professional experience

Work History

Social Media Manager

Puainta (Guangzhou Willow Animal Pharmaceutical)

05.2025 - 12.2025

Brand Launch: Led the "0-to-1" brand building for a leading pet health brand in the US and Taiwan markets, achieving a 300% increase in brand awareness within 6 months.
Amazon Success: Optimized marketing for the "Quantum Silver Skin Spray," driving it to the Top 10 Amazon Best Sellers during Black Friday.
Social Media Build: Developed engaging content for social media platforms to enhance brand visibility, achieving a 3000+followers increase.
Influencer Marketing: Built a network of 400+ pet influencers, generating 2M+ exposures and achieving a 2.67 ROI for Black Friday campaigns.
PR & CSR: Orchestrated collaborations with prominent veterinarians (e.g., Dr. Sarah Wooten) and 12 animal rescue organizations, boosting organic brand search by 30%

Senior PR & Communications Specialist

ISSYZONE

12.2022 - 04.2025

Market Share Dominance: Led marketing for the solar panel product line, capturing a 30% market share within one month of launch and achieving a 4.0 ROI on KOL collaborations.
Viral Content Strategy: Masterminded a TikTok campaign for solar products that reached 200M+ views by leveraging creative crossover niches (food, pets, couples).
International Exhibitions: Directed presence at CES 2024/2025 and Intersolar, attracting 20+ major media outlets and increasing brand exposure by 300% YoY.
Strategic Partnerships: Facilitated a sponsorship for an Antarctic Expedition, resulting in 30+ global media reports and a 150% surge in official website traffic

Senior Influencer Operations Specialist

URBAN REVIVO (UR)

07.2021 - 12.2022

Global Expansion: Managed a $2M+ annual budget for global influencer marketing, coordinating with over 400 KOLs/KOCs to boost international sales.
Data-Driven ROI: Developed a proprietary "KOL Model" based on user demographics; applied this to the 2022 Black Friday campaign, resulting in a 30% sales increase and 50% ROI growth.
Brand Valuation: Led a strategic collaboration with ASOS, increasing UR’s international brand value ranking by 41 places (a 600% increase).

Moli Digital Group / TechSea Technology

Media Manager

01.2019 - 07.2021

Multi-Platform Operations: Managed domestic (Douyin, Rednote, Tmall) and Southeast Asian (Lazada, Shopee) media strategies for top-tier brands like P&G.
Large-scale Campaigns: Executed the "Good Things Festival" on Douyin for 100+ brands, garnering 800M+ exposures.
Resource Management: Negotiated and established long-term strategic partnerships with 87 global MCN agencies.