Jeanette Brady

• Oversaw multi-million dollar paid media budget, aligning campaign objectives with corporate KPIs to drive 240% YoY growth in impressions.
• Assessed campaign analytics across Google, Bing, and Facebook Ads for potential enhancements, resulting in effective, data-driven optimization.
• Developed data-driven optimization tactics that enhanced A/B testing outcomes, boosting conversion rates and user engagement.
• Facilitated transition of legacy information to newer CRM systems, resolving system issues and providing CRM support.
• Enhanced tracking systems to capture detailed user interactions, raising registration rates by 7% through targeted landing page improvements.
• Acquired Certified Solutions HubSpot Provider status and served as the corporate HubSpot trainer.

Marketing Manager, Seller Acquisition & Engagement | December 2021 to October 2022

• Launched dynamic marketing initiatives to attract and engage new sellers, enhancing seller acquisition efforts.
• Designed landing pages and capture forms to generate leads, advancing SaaS revenue to $40,000 monthly through improved automation.
• Increased campaign performance by applying advanced contextual marketing techniques via HubSpot.
• Conducted A/B testing on campaigns, surpassing industry open rates by 8% through data-driven improvements.

• Formulated CRM strategies enhancing customer engagement, with a primary focus on HubSpot.
• Conducted comprehensive training sessions on CRM system usage, tailored to client needs and goals.
• Designed customized CRM solutions based on client objectives, maximizing alignment with business needs.
• Managed PPC campaigns on Google Adwords and other PPC networks, ensuring optimal ROI.
• Organized events such as webinars and conferences, strengthening brand loyalty and fostering client engagement.

• Directed monthly financial planning and budget management, achieving a 31% increase in REI leads through automation.
• Supervised and coached a team of 15, optimizing sales performance through training initiatives and weekly role-play exercises.
• Implemented strategic cold-calling campaigns and automated lead generation journeys using bots.
• Increased team performance and sales metrics through targeted training and role-play exercises.

• Led collaboration with sales teams, analyzing negotiation techniques to enhance sales strategy.
• Designed personalized automation for retargeting REI leads, optimizing performance tracking with Power BI.
• Executed diverse language engagement campaigns, boosting engagement with Phoenix-based demographics.

Lead Generation Strategy Manager | October 2018 to January 2019

• Oversaw accurate data imports into Infusionsoft database with over 80,000 contacts.
• Created lead-generation campaigns on Meta, achieving a low cost per lead of $2.50.
• Initiated RVM and SMS campaigns targeting 20,000+ prospects weekly, yielding a 17% increase in open rates.