JEANETTE BROWN
Stockbridge,GA
Summary
Dynamic professional with over 20 years of agency and brand experience in developing and executing integrated communications campaigns across various sectors. Recognized for high productivity and efficient task completion. Possesses specialized skills in strategic planning, team leadership, and market analysis—excels in communication, adaptability, and problem-solving to navigate complex business landscapes and drive sustained growth.
Overview
26
26
years of professional experience
Work History
Founder of Consultancy Company
Excellence & Presence Communications
Brooklyn, New York
01.2018 - 04.2025
- Delivered integrated marketing services to C-suite executives, agencies, start-ups, consumer health, and lifestyle brands, including AT&T, AXIA Time, Bayer Global Consumer Health, and Burberry x Mythical Games.
- Partnered with Bayer Global Consumer Health’s data science team to implement marketing attribution models, providing insights that improved campaign targeting and reduced customer acquisition cost by 18%.
- Managed Burberry x Mythical Games D2C marketing initiatives that increased online merchandise sales by 30% and improved customer lifetime value.
- Enhanced engagement with AT&T's Technology and Sustainability programs by designing and implementing effective integrated marketing campaigns that achieved substantial results in key performance indicators.
- Created and executed experiential marketing events for AXIA Time that enhanced fan engagement and brand loyalty, resulting in a 15% increase in college football fan retention and positive brand sentiment.
Vice President, Brand Communications
PMK-BNC
New York, New York
01.2016 - 12.2017
- Formulated communications strategies that motivated agency partners, unleashed quantifiable creativity, and enhanced cultural relevance; composed compelling media materials: press releases, key messaging, media briefings, and Q&A for consumer brands, including Audi, Ketel One Vodka, Pepsi, and Aquafina.
- Collaborated with brand teams, influencers, and experiential agencies to deliver toolkit for global markets featuring consumer and trade messaging alongside programming and tiered event activation guidelines.
- Managed budgets and set KPIs for communications programs; evaluated results, determined key learnings, and identified growth opportunities.
- Analyzed insights continuously, enhancing consumer knowledge and merchandising findings in real time to positively impact outcomes.
- Developed cohesive communication strategies fostering collaboration between management team members and employees at every level of organization.
Regional Account Supervisor
The Integer Group
Denver, CO
01.2014 - 09.2015
- Served as agency field marketing lead driving business through understanding and application of client, territory and consumer behavior.
- Recommended innovative and creative marketing approaches, including training programs for sales teams to enhance productivity and profitability.
- Cultivated customer and partner relationships with Manhattan Beer Distributor, Wright Wisner Distributing, New York Giants, New York Racing Association, Food & Wine Festival, Governor's Ball, Electric Zoo and others.
- Provided actionable feedback and solutions, shared best practices, and served as an advocate and information source for MillerCoors' field marketing team and partners.
Division Director, Food Spirits & Wine
Evins Communications
New York, New York
04.2012 - 12.2013
- Used strong issue resolution and communication skills to cultivate and strengthen lasting client relationships.
- Facilitated agency staff/client update meetings and brainstorm activities across all agency practices, including travel, hospitality, lifestyle, and digital engagement.
- Concepted and forged high-value strategic partnerships to elevate clients' consumer experience; highlighted lifestyle and luxury partnerships, including American Whiskey, Baccarat, LUPEC, Nat Sherman Cigars, Ralph Lauren, USBG, and Vosges Haut Chocolat.
Account Supervisor
Deussen Global Communications
New York, New York
05.2008 - 03.2012
- Clients: B&B Liqueur, Xanté Liqueur's, Bacardi Global Travel Retail Division (BGTRD), Laurent- Perrier Champagne, Russian Standard Vodka, Flor de Caña Rum, B&B Liqueur, Noilly Prat, and CAMUS Cognac.
- Helped with strategic planning, project concept development and business improvements by contributing and implementing ideas.
- Delivered consistent one-on-one and group training sessions to help professionals improve skills and selling techniques.
- Created production budgets and estimates and submitted to client for approval.
- Led cross-agency integrated marketing programs with multi-agency briefs and work sessions to streamline planning process.
Senior Publicist
Sarah Hall Productions
New York, New York
05.2006 - 09.2008
- Clients: Brooke Siler, Celebrity Pilates Expert; Susan Fitter, International Etiquette Expert; Janis Spindel, Celebrity Matchmaker; Robert Greene, and many more New York Times bestselling authors.
- Facilitated press conferences, talent interviews, and other red-carpet events.
- Arranged appearances for talent and maintained a positive public image.
- Gathered information from clients to write client profiles for media use.
- Developed and implemented strategies to keep talent in the news.
- Developed and maintained close working relationships with members of press.
Senior Account Executive
TAYLOR (formerly Alan Taylor Communications)
New York, New York
08.1999 - 05.2006
- Clients: JP Morgan Chase, MasterCard, Purina, Diageo, Reebok, and the Danskin Triathlon Series.
- Supervised junior staff members by guiding them on how best to meet client objectives.
- Managed day-to-day client accounts, ensuring high levels of client satisfaction.
- Created press materials such as releases, pitch letters, brochures, and collateral that highlighted the brand's offerings.
- Analyzed industry trends and monitored competitors' activities to identify media opportunities.
- Organized promotional events and campaigns to generate brand awareness.
- Established long-term partnerships with vendors and media by negotiating favorable terms.
Education
Bachelor of Science - Communications and Literature
City College of New York
New York, NY06.2004
Skills
- Growth marketing expertise
- Digital ad campaigns
- Content strategy development
- Social media analytics and management
- Salesforce CRM expertise
- Google and Adobe analytics proficiency
- A/B testing methodologies
- Data reporting techniques
- ECommerce marketing strategies
- Budget management skills
- KPI analysis and reporting
- Segmentation strategies
- Collaborative partnership marketing
- Leadership in team settings
- Stakeholder engagement skills
Awards
Winner of the Shorty Award, For producing great content on X (formerly Twitter), Facebook, YouTube, Snapchat, Instagram, and TikTok
Timeline
Founder of Consultancy Company
Excellence & Presence Communications
01.2018 - 04.2025
Vice President, Brand Communications
PMK-BNC
01.2016 - 12.2017
Regional Account Supervisor
The Integer Group
01.2014 - 09.2015
Division Director, Food Spirits & Wine
Evins Communications
04.2012 - 12.2013
Account Supervisor
Deussen Global Communications
05.2008 - 03.2012
Senior Publicist
Sarah Hall Productions
05.2006 - 09.2008
Senior Account Executive
TAYLOR (formerly Alan Taylor Communications)
08.1999 - 05.2006
Bachelor of Science - Communications and Literature
City College of New York
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