Jeanette Garner
VP Digital Experience
New Orleans,LA
Work Preference
Summary
Strategic, results-driven eCommerce, Digital Marketing, and UX leader with extensive track record of delivering maximum online growth for major multi-channel retailers and National & Global Beauty and Apparel brands. Passionate leader, with full P & L ownership, adept at motivating and empowering a complex team towards common goals leading a cross-functional effort with internal and external resources spanning merchandising, digital & traditional marketing, CRM, web analytics, digital transformations, project management, web development, creative, customer service, and fulfillment in North America and in Europe. Full funnel digital expert with proven excellence in establishing a vision and delivering on a long-term roadmap to ensure sustainable success. Excels in developing efficient processes, ensuring high standards, and aligning efforts with organizational goals. Combines strategic thinking with hands-on experience to deliver impactful solutions and enhance organizational performance.
Overview
25
25
years of professional experience
Work History
VP Marketing & Digital
tasc Performance
New Orleans, LA
01.2024 - Current
- Leading Digital & Traditional Marketing, CRM, Creative, Online Business, Website UX, Project Management, Web Development, Web Analytics, and Social Media
- In first six months improved business trend from -16% to +10% vs LY
- Reduced dependence on discount offers by 18% and saw +44% growth in non-promo business for Q1
- Corrected Digital Marketing channel mix and have seen 118% growth in first-time website visitors
SVP Marketing & Digital
Crescent Bank
New Orleans, LA
10.2022 - 11.2023
- Led Online Deposit business, Website UX, Marketing, Creative, Project Management, Development, Web Analytics, and Social Media for Crescent Bank
- Led digital transformation project for Online Account Opening solution
- Anniversaried first year online deposit growth by over 400% in second year, while also beating profit plans
- Built Crescent in to a nationally recognized and awarded brand, winning 2 Newsweek's Best Bank awards
VP Digital Banking
Crescent Bank
New Orleans, LA
01.2021 - 10.2022
- Hired to create and lead new Digital division
- Developed online go to market strategy to expand Crescent's deposit business nationally
- Grew online deposits from the ground up to deliver 50% of the total new business for the bank in 1.5 years
Founder
ETAIL MAVEN
New York, NY
10.2014 - 01.2021
- Provided eCommerce Consulting services to businesses at all stages in their digital evolution
- Client Work: Provided eBusiness, eMarketing and UX assessments with action plans for various clients such as tasc Performance, Mignon Faget, Hampton Sun, Vampire Freaks, & Shankara
- Client Work: Provided Digital business plan including growth opportunities and 3yr - 5yr P & L models for Ariat International
- Client Work: Provided launch and year 1 eCommerce, Digital Marketing, and Social Marketing Strategy including metrics, KPI and budget planning for new pureplay brand Lash Star Beauty
VP Global Head of eCommerce for Shiseido, NARS, and Cle de Peau Beaute
SHISEIDO AMERICAS CORPORATION
New York, NY
07.2012 - 09.2014
- Led Merchandising, Marketing, Customer Service, Fulfillment, Project Management, Development, & Web Analytics for North America and Europe including amazon.com business
- Exceeded first full year profit plans by 80%
- Consistently achieved double-digit growth in sales
- Launched mCommerce for NARS and Shiseido via a Hybrid/Responsive Design
- Launched first eCommerce site Globally for Cle de Peau Beaute in the U.S.
VP Head of eCommerce/Interactive Marketing
lancome-usa.com & retailer.coms, L'OREAL
New York, NY
12.2011 - 02.2012
- Led Merchandising, Marketing, CRM, Customer Service, Fulfillment, Project Management, Retailer.com Account Management, Creative and Development
AVP Head of eCommerce/Interactive Marketing
lancome-usa.com and retailer.coms, L'OREAL
New York, NY
07.2010 - 12.2011
- Grew sales by double digits while reducing dependence on promotional offerings by over 15%
- Launched eCRM programs improving all eMail metrics
- Launched re-design and SAAS re-platform resulting in conversion improvements
AVP Head of eCommerce/Interactive Marketing
Kérastase and Shu Uemura Art of Hair, L'OREAL
New York, NY
10.2007 - 07.2010
- Promoted two levels in first year review cycle
- Grew member database by over 400% in the month prior to launch
- Introduced best practices for website which resulted in a conversion increase of 2 percentage points and a reduction in cart abandonment rate of 3.5 percentage points
- Created a robust marketing program which achieved a 60%+ increase in avg daily sales
Director of Merchandising Internet and Catalogue, Beauty
VICTORIA'S SECRET DIRECT
New York, NY
03.2006 - 08.2007
- Allocated catalogue page exposure and established internet line plan for Spring 2008 to achieve company goals of +10% over last year
- Developed process calendar with input from cross functional teams to streamline workflow
Director of Merchandising Internet and Catalogue, Color and Fragrance
VICTORIA'S SECRET DIRECT
New York, NY
03.2006 - 08.2007
- Executed Sampler Bag GWP program rollout for Spring 2007 and achieved #1 catalogue performance at +43% over last year while seeing substantial growth of 68% on the internet
- Negotiated with vendor partners and internal marketing team to increase number of scent strips by 43% which resulted in scent strip sales growth of 125%
Director of Merchandising Internet & Catalogue, Specialty Brands Beauty
VICTORIA'S SECRET DIRECT
New York, NY
03.2006 - 08.2007
- Strategically managed specialty brand assortment and exposure resulting in a productivity increase of 75% and a shift to positive operating income results
- Successfully negotiated product margins with specialty brands that were an average of 14 percentage points higher than the industry average
Director of Merchandising, Beauty
MACYS.COM
New York, NY
03.2001 - 03.2006
- Secured Estee Lauder Blockbuster event with macys.com as the exclusive point of distribution for the first day with national television support, resulting in $200.0 in sales
- Served as business lead for launch of product data auto-feed technical enhancement which lifted efficiency level of Beauty staff by 25%
Buyer, Beauty
MACYS.COM
New York, NY
03.2001 - 03.2006
- Rehired into Macy's organization to launch the Beauty eCommerce business
- Achieved 4-year sales growth of 565% through development of business driving marketing and promotional strategies and key brand additions to the website
Buyer saksfifthavenue.com, Beauty
SAKS DIRECT
New York, NY
05.2000 - 03.2001
- Successfully launched the website after a 3-month period of acquiring vendor partners and facilitating the set up of the site merchandising, taxonomy, and hierarchy
Education
AS - Fashion Merchandising
Fashion Institute of Technology
Locations
- New Orleans, New Orleans, LA
- New York, New York, NY
- Laguna Woods, Laguna Woods, CA
Skills
Team leadership
Relationship building
Decision-making
Critical thinking
Coaching and mentoring
Complex Problem-solving
Strategic planning
Results-driven
Operations management
Process improvement
Performance monitoring
Data analysis
Industry best practices
Performance metrics analysis
Forecasting
Targeted marketing
Business growth and marketing strategies
Innovation management
Performance data analysis
Cross-functional team leadership
Operational leadership
Revenue generation
Project management
Performance improvement
Business planning
Growth planning
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Languages
English
Native or Bilingual
Interests
Digital Innovation
AI
Mobile
Timeline
VP Marketing & Digital
tasc Performance
01.2024 - Current
SVP Marketing & Digital
Crescent Bank
10.2022 - 11.2023
VP Digital Banking
Crescent Bank
01.2021 - 10.2022
Founder
ETAIL MAVEN
10.2014 - 01.2021
VP Global Head of eCommerce for Shiseido, NARS, and Cle de Peau Beaute
SHISEIDO AMERICAS CORPORATION
07.2012 - 09.2014
VP Head of eCommerce/Interactive Marketing
lancome-usa.com & retailer.coms, L'OREAL
12.2011 - 02.2012
AVP Head of eCommerce/Interactive Marketing
lancome-usa.com and retailer.coms, L'OREAL
07.2010 - 12.2011
AVP Head of eCommerce/Interactive Marketing
Kérastase and Shu Uemura Art of Hair, L'OREAL
10.2007 - 07.2010
Director of Merchandising Internet and Catalogue, Beauty
VICTORIA'S SECRET DIRECT
03.2006 - 08.2007
Director of Merchandising Internet and Catalogue, Color and Fragrance
VICTORIA'S SECRET DIRECT
03.2006 - 08.2007
Director of Merchandising Internet & Catalogue, Specialty Brands Beauty
VICTORIA'S SECRET DIRECT
03.2006 - 08.2007
Director of Merchandising, Beauty
MACYS.COM
03.2001 - 03.2006
Buyer, Beauty
MACYS.COM
03.2001 - 03.2006
Buyer saksfifthavenue.com, Beauty
SAKS DIRECT
05.2000 - 03.2001
AS - Fashion Merchandising
Fashion Institute of Technology
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