Jeanette Lockmiller Stretch
Cincinnati,OH
Summary
I help businesses build a reputable + relatable brand by creating entertaining, easy-to-read content, white hat SEO strategies, automation, targeted ad campaigns, eye-catching design, and consistency. Full content strategy & tactical social media planning. Design and create branded Instagram feeds. Ghostwriter for professional athletes in the NFL (Von Miller, Julian Edelman, the Gronk) and many others.
Overview
14
14
years of professional experience
Work History
Digital Marketing Strategist | PPC | SEO
Linen & Elm Creative Services
Cincinnati, OH
02.2012 - Current
- Company Overview: Digital marketing expert with intense focus on cross selling and upselling. Designer, publisher, Wordpress expert, eCommerce expertise and email automation. Full portfolio: https://www.linenandelm.com/creative-services/
- Creative + Visual Design: Advanced skills in photography, home styling photography, graphic design and layout. Integrate typographic, photographic, illustrative, graphic elements as well as videography.
- Social Media: Develop social media voice and curate content to match that voice. Comfortable on variety of social channels including Facebook, Twitter, Instagram, and Linkedin. Custom branded Instagram feeds. Have a personal social media following of over 75K across all channels.
- Live Events: Provide the brand voice during live tweeting during events. Example: Future Con Software Security events setting up the Bizzabo app remotely. Full event setup in the app, live updates throughout the event to keep sessions full.
- Email Marketing & Workflows: 70% welcome series open rates with 30-40% open rates for regular weekly campaigns. A/B test subject lines. Automation & workflows integrate eCommerce. Experience with MailerLite, Mailchimp, ConvertKit. Light training on Pardot.
- ECommerce Campaigns: reducing clicks to improve sales. I integrate eCommerce into every aspect of the user experience, building quality landing pages along the way. A/B test each workflow and study analytics for ROI. Intuit the customer needs and answer those potential questions throughout the workflow to improve conversion rates.
- SEO: Strong on-page SEO capabilities and integrating SEO into full site design. Full understanding of search engine optimization. Able to write keyword-rich content and design content based on principles of SEO.
- Content Writing: I'm a freelance blog author for Better Homes & Gardens and my written work has been featured on the Today Show's blog, Rachael Ray and other online sources. I specialize in content that converts for websites, social media, and email marketing campaigns. Able to write blog posts, marketing copy, and other forms of content for the web and social media. Increase website and social media traffic by targeting specific keywords related to content.
- Digital marketing expert with intense focus on cross selling and upselling. Designer, publisher, Wordpress expert, eCommerce expertise and email automation. Full portfolio: https://www.linenandelm.com/creative-services/
Social Media Manager/Video Creator
SoundHound Inc.
Santa Clara, CA
10.2022 - 01.2023
- Developed the company's first strategic social media marketing roadmap and publishing calendars to incorporate key messaging and KPIs.
- Wrote video scripts and personally filmed, edited, and created final output of social video content.
- Implement best practices for social listening, uploading, tagging, reporting, and optimization of channels.
- Performance Metrics: 101% increase in post quantity | 9% increase in followers | 445% increase in video views | 28% increase in impressions | Engagement rate of 6.5% across active platforms.
Social Media/Digital Content Marketing Manager
Oracle
Remote
03.2022 - 06.2022
- Partner with campaigns and product marketing team to integrate campaign-specific messaging across all channels.
- Write high-engagement, technical B2B social media content that reflects brand's voice.
- Ensure all social media content is consistent with branding, positioning, voice and messaging.
- Track performance of campaigns, content, and health of the channels and create regular reporting to the team.
- Systems/programs used: Sprinklr, Grammarly, Wrike, Adobe Creative Suite (occasionally), Microsoft Office.
Social Media & Marketing Manager
G3 Marketing
Blue Ash, OH
01.2020 - 06.2020
- 14:1 ROI performance on Social Media B2C Paid Advertising Campaigns
- Ghost writer for professional athletes, NBA, MLB, NFL, catering to driving attendance to their youth sports camps in the off-season.
- Create, execute, track, and optimize a comprehensive G3 Marketing social media strategy.
- Maximize value of key sponsorships utilizing social media.
- Develop content to be distributed via athlete social media platforms.
- Manage and optimize pre-event social media paid advertising campaigns.
- Video editing and a variety of graphic design work.
TERRITORY MANAGER, OHIO VALLEY
Tufin Technologies
Tel Aviv, Israel
04.2015 - 08.2016
- In 2016 I had 100% achievement against YTD quota. $1.8 million quota with 4x in pipeline.
- Territory of 13 states, remote employee based in Ohio with extensive overseas travel.
Education
College of Arts & Sciences - Cooperative Education & Professional Studies
University of Cincinnati
01-2026
Skills
- PPC Paid Ads (Meta)
- Wordpress Design
- Photography
- Email Marketing & Sales Funnels
- Adobe Lightroom
- Canva
- Team collaboration
- SEO Optimization
- Digital Marketing
- Graphic Design
- Social Media Management
- Scheduling Software (Hootsuite, Hubspot)
- Video Editing
- Content Creation
- Content Marketing
- Filming
- Google Analytics
- Copywriting
- Branding
- User Experience (UX)
Timeline
Social Media Manager/Video Creator
SoundHound Inc.
10.2022 - 01.2023
Social Media/Digital Content Marketing Manager
Oracle
03.2022 - 06.2022
Social Media & Marketing Manager
G3 Marketing
01.2020 - 06.2020
TERRITORY MANAGER, OHIO VALLEY
Tufin Technologies
04.2015 - 08.2016
Digital Marketing Strategist | PPC | SEO
Linen & Elm Creative Services
02.2012 - Current
College of Arts & Sciences - Cooperative Education & Professional Studies
University of Cincinnati