Jeanette Popiel
Simi Valley,CA
Summary
Senior Product Manager with 7+ years of experience building B2B SaaS platforms for the architecture, engineering, and construction (AEC) industry. Expert in product strategy, customer discovery, and translating complex construction workflows into scalable software solutions. Proven ability to align engineering, design, and go-to-market teams to deliver high-impact products. Former architect with hands-on construction project experience, bringing deep domain expertise in preconstruction cost management, reporting workflows, and construction collaboration platforms.
Overview
19
19
years of professional experience
Work History
Senior Product Manager
Join
03.2024 - Current
- Own product strategy and roadmap for cost management and reporting capabilities within a construction collaboration platform used by general contractors and project teams.
- Defined and executed product roadmap for financial reporting and cost visibility features supporting hundreds of construction projects across the platform.
- Led customer discovery initiatives including interviews, workflow mapping, and usage analysis, identifying key opportunities to improve cost tracking and reporting.
- Delivered new reporting and financial visibility capabilities that improved reporting efficiency for project teams and increased usage of reporting tools.
- Partnered with engineering and design to translate complex financial workflows into scalable product solutions.
- Implemented analytics tracking using Amplitude and Pendo to better understand feature adoption and guide product improvements.
- Drove cross-functional alignment across product, engineering, marketing, and customer success teams to ensure successful feature launches.
- Key Impact
Product Manager
Join
09.2022 - 03.2024
- Led development of product capabilities focused on construction cost workflows and project financial reporting.
- Delivered new product features improving cost tracking and reporting workflows used by construction project teams.
- Led customer research and workflow analysis with estimators, project executives and project managers to identify critical product gaps.
- Improved product onboarding workflows that reduced manual setup for project teams by an estimated 20–30%.
- Defined product requirements and collaborated with engineering teams to deliver scalable solutions for financial collaboration.
- Contributed to long-term roadmap planning for cost management features.
- Worked with sales and customer success teams to incorporate customer feedback into product prioritization.
- Key Impact
Product Manager
Bluebeam, Inc.
02.2019 - 09.2022
- Managed product initiatives for widely used construction productivity software supporting architecture, engineering, and construction professionals globally.
- Led product discovery initiatives including customer interviews, market research, and workflow analysis to identify product opportunities.
- Defined product requirements and partnered with engineering teams to deliver improvements to core collaboration and productivity features.
- Gathered product feedback from enterprise customers and industry partners to validate roadmap priorities.
- Contributed to product improvements supporting digital construction workflows and document collaboration across project teams.
- Key Impact
Senior Industry Specialist / Product Analyst
Bluebeam, Inc.
01.2018 - 01.2019
- Conducted market research supporting product strategy and expansion into new AEC market segments.
- Served as a construction workflow subject matter expert supporting product management teams.
- Led internal training initiatives supporting global product launches.
Senior Industry Specialist
Bluebeam, Inc.
09.2015 - 01.2018
- Consulted architecture and construction firms on digital transformation and productivity workflows.
- Led strategic engagements with enterprise construction and design firms.
- Delivered product demonstrations and presented at major industry conferences.
Industry Specialist
Bluebeam, Inc.
04.2013 - 09.2015
- Delivered product training and workflow consulting for architecture and construction firms.
- Developed customer best practices and enablement materials.
Architect III
HNTB Architecture Inc.
10.2006 - 05.2013
- Managed construction administration for a $40M airport infrastructure project.
- Coordinated multidisciplinary construction documentation and consultant teams.
- Represented the firm during client meetings and construction coordination.
Education
Bachelor of Science - Product Strategy
Kellogg Executive Education
Bachelor of Architecture - undefined
Philadelphia University
Skills
- Product Strategy
- Product Discovery
- Roadmap Development
- Customer Research
- Workflow Analysis
- B2B SaaS Product Development
- Construction Technology (AEC)
- Cross-Functional Leadership
- Stakeholder Alignment
- Product Analytics
- Amplitude
- Pendo
- Hex
- HubSpot
PRODUCT IMPACT
- Construction Cost & Reporting Platforms
- Led product initiatives improving construction financial reporting workflows, helping project teams better track budgets, contingencies, and cost forecasts across active projects.
- Delivered product improvements that increased adoption of financial reporting tools by ~25–40% across targeted customer segments.
- Customer Discovery & Product Strategy
- Conducted 50+ customer interviews and workflow analyses with contractors, estimators, and project managers to inform product strategy and roadmap prioritization.
- Introduced structured discovery processes combining customer insights, usage analytics, and stakeholder feedback, improving product prioritization decisions.
- Cross-Functional Product Leadership
- Partnered with engineering, design, and GTM teams to deliver multiple roadmap initiatives per quarter, improving collaboration between product and go-to-market teams.
- Built trusted relationships with enterprise construction customers, informing product direction through continuous feedback loops.
Timeline
Senior Product Manager
Join
03.2024 - Current
Product Manager
Join
09.2022 - 03.2024
Product Manager
Bluebeam, Inc.
02.2019 - 09.2022
Senior Industry Specialist / Product Analyst
Bluebeam, Inc.
01.2018 - 01.2019
Senior Industry Specialist
Bluebeam, Inc.
09.2015 - 01.2018
Industry Specialist
Bluebeam, Inc.
04.2013 - 09.2015
Architect III
HNTB Architecture Inc.
10.2006 - 05.2013
Bachelor of Architecture - undefined
Philadelphia University
Bachelor of Science - Product Strategy
Kellogg Executive Education