Jeanie Morris
Schaumburg,Illinois
Summary
Goal-oriented marketing expert with natural talents in developing and implementing successful strategies, driving profits, increasing market shares and strengthening customer dominance. Hardworking, performance-oriented leader offering proven expertise in project development, team supervision and campaign enhancement. Prepared to bring 10+ years of progressive experience and take on challenging position with opportunity to make lasting impact on company and customer success.
Overview
13
13
years of professional experience
Work History
Marketing Manager
INX International
03.2023 - Current
- Created company brand messaging, collateral materials, customer events, promotional strategies, and product commercialization.
- Developed and implemented marketing strategies to use for launches, rebranding campaigns and promotions.
- Researched developing trends to stay updated with new ideas and marketing practices.
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Maintained documentation, detailing assignments, in-progress work and completed project milestones.
- Worked with graphic designers and writers to establish theme and tone for content.
- Used data analytics to track lead generation campaigns and improve quality.
- Executed search engine marketing, advertising and public relations campaigns to generate demand and sales leads.
- Monitored trends in digital marketing landscape and adjusted strategies accordingly.
- Developed and implemented successful digital marketing campaigns to drive customer engagement and increase brand awareness.
- Developed marketing content such as blogs, promotional materials, and advertisements for social media.
- Managed social media accounts for clients, generating interest for existing and upcoming product or service releases.
- Monitored return on investment of online and social media marketing efforts.
- Increased customer engagement through social media.
- Launched successful digital marketing campaigns that achieved goals for increased website traffic.
- Created and managed social media campaigns to increase brand engagement.
- Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns.
- Optimized email campaigns to increase open and click-through rates.
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
- Conducted market research to identify new opportunities and target markets.
- Continually maintained and improved company's reputation and positive image in markets served.
- Managed day-to-day functions of promotion and marketing departments.
- Collaborated with sales staff to plan campaigns.
- Developed technical and non-technical marketing presentations, public relations campaigns, articles, and newsletters.
- Increased revenue [Number]% through effective marketing.
- Developed creative themes for events and created related activities to engage attendees.
- Managed administrative logistics of events planning, event booking, and event promotions.
- Coordinated transportation and parking arrangements for guests and vendors.
- Monitored and controlled event expenditures to meet budgets.
- Coordinated travel and accommodations for event attendees.
- Utilized social media to promote events and increase attendance.
Digital Marketing Coordinator & Videographer
INX International Ink Co.
03.2019 - Current
- Manage social media channels, create content for email campaigns and social media, assist team in implementing and organizing campaigns, create email marketing campaigns using Eloqua Marketing Automation, create original video content, create quarterly marketing reports, monitor email campaign and report email analytics to team
Digital Marketing & Inside Sales
KOMORI AMERICA
08.2014 - 03.2019
- Execute the directives of the Vice President and Director of Marketing, create email marketing campaigns using Eloqua Marketing Automation Software, track and analyze marketing campaigns, deliver leads to sales team, create marketing collateral, support all aspects of the sales and marketing team, deliver interesting videos to engage customers with the Komori brand
Sales Executive & Marketing Coordinator
Digital Data Direct
10.2011 - 08.2014
- Provide businesses with solid and accountable marketing lists, maintain relationships with clients, actively seek out new sales opportunities, participate in trade shows and networking events, negotiate and close deals, develop email campaigns, coordinate social media campaigns, create presentations and webinars, co-write company newsletter, track and analyze marketing campaigns
Sales Coordinator
Levy Restaurants
01.2011 - 10.2011
- Sell and execute corporate and social events, follow up on leads, organize facilities and details pertaining to the event, work with marketing department to develop and carry out marketing initiatives, produce collateral for all events
Education
Bachelor of Fine Art, Media Arts and Animation -
The Illinois Institute of Art-Schaumburg
01.2007
Associate of Arts (AA), Fine/Studio Arts, General -
Elgin Community College
01.2004
Skills
- Email Marketing
- Marketing Strategy
- Campaign Strategy
- Social Media Strategy
- Social Media Creation and Management
- Analytics
- Video Production
- Public and Media Relations
- Social Media Platforms
- PeopleSoft
- Customer Acquisition
- Digital Marketing
- Data Analytics
- Social Media Marketing
- Marketing Campaign Development
- Brand Development
- Staff Management
- Strategic Planning
- Campaign Management
- Marketing Campaigns
- Corporate Communications
Personal Information
Title: Digital Marketing Professional
Timeline
Marketing Manager
INX International
03.2023 - Current
Digital Marketing Coordinator & Videographer
INX International Ink Co.
03.2019 - Current
Digital Marketing & Inside Sales
KOMORI AMERICA
08.2014 - 03.2019
Sales Executive & Marketing Coordinator
Digital Data Direct
10.2011 - 08.2014
Sales Coordinator
Levy Restaurants
01.2011 - 10.2011
Bachelor of Fine Art, Media Arts and Animation -
The Illinois Institute of Art-Schaumburg
Associate of Arts (AA), Fine/Studio Arts, General -
Elgin Community College
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