A strategic and results-driven operations executive with a proven, global track record in business process optimization, project management, strategic planning, and customer service. Proven success leading cross-functional teams, implementing process improvements, and driving business transformation through technology integration, system upgrades, and data-driven decision making. Adept at aligning affiliate operations with corporate objectives, enhancing service delivery, and maximizing operational efficiency across global markets.
Overview
26
26
years of professional experience
1
1
Certification
Work History
Executive Director, Affiliate Customer Service & S&OP Business Process Optimization, RBPL
SHISEIDO AMERICAS CORPORATION (SAC)
New York, New York
01.2024 - 07.2025
Drove vision, strategy, and objectives for team of 11 employees.
Oversaw all operations for affiliates across all SAC brands and ensured monthly gross sales targets ($25M) were met. Served as regional liaison for Sales and Operations Planning (S&OP) and global teams.
Leveraged best-in-class processes and systems to improve efficiency across Supply, Demand, Master Data, and Affiliate Customer Service. Supported global project leads and regional business experts in integrating and upgrading SAC systems, while establishing process standardization and documentation (e.g., job aids, training materials).
Ensured new systems or process improvements aligned with business priorities were delivered on time, and enhanced S&OP KPIs.
Led cross-functional projects using process mapping, RACI models, and Six Sigma methodologies.
Implemented SAP stock transfer process in Americas region and 20+ Affiliate markets, ensuring business continuity and mitigating risk to the business.
Spearheaded cross-functional taskforce to map out new version intake process and end-to-end execution with new product development and production planning team
Improved Affiliate fulfillment by 20% in 2025 vs. prior year by carefully monitoring launch inventory and arrival of fresh stock.
Participated in Global Commercial Logistics meetings to present operational challenges and new initiatives to HQ and global leadership.
Executive Director, Affiliate Customer Service
SHISEIDO AMERICAS CORPORATION (SAC)
New York, New York
01.2020 - 01.2024
Partnered with local IT to implement SAP system improvements and drive automation and efficiency.
Collaborated with S&OP team on inventory timelines, constrained allocation planning, and monthly cadence processes.
Managed affiliate brand support team to ensure product launches and point-of-sale materials were correctly allocated in SAP to meet fulfillment targets.
Troubleshot delayed launches or out-of-stock (OOS) issues to minimize impact to regions and affiliates.
Held affiliate markets accountable for forecast variances in seasonal limited editions through chargeback exercises to control excess inventory. Reduced obsolescence inventory by approx. $2M each year.
Led month-end shipping meetings with transportation and warehouse teams to assess landings and highlight sales risks.
Analyzed monthly affiliate fulfillment KPIs and presented root causes in S&OP leadership meetings.
Delivered bi-monthly updates on affiliate customer service initiatives to leadership and cross-functional teams.
Attended monthly meetings with regions and affiliates to resolve order / shipping issues.
Director, Sales Operations
NARS COSMETICS (OWNED BY SHISEIDO)
New York, New York
01.2014 - 01.2019
Oversaw domestic and affiliate sales operations related to allocations, orders, shipments, retail, and sell-in reporting.
Represented Sales Operations as Commercial Supply lead in low-stock meetings and communicated in-stock timelines.
Partnered with project management on launch production priorities and constrained allocation quantities.
Managed prioritization and fair-share allocations on replenishment items, making key strategic fulfillment decisions.
Created and distributed monthly service reports, including fill rate percentages and offline cuts.
Collaborated with Finance to project month-end net sales and analyze sales misses.
Reconciled inventory against allocations to ensure markets ordered to forecast and reduced excess.
Sr. Manager, Sales Operations
NARS COSMETICS (OWNED BY SHISEIDO)
New York, NY
07.2008 - 10.2014
Implemented Cognos retail reporting and JD Edward allocation system for both NARS US and Global business.
Led database management and implemented process improvements.
Reviewed quarterly material destruction requests for discrepancies and routed them to leadership for approval.
Published quarterly U.S. Artist Turnover and Demo / Commission Summary reports.
Senior Manager, Sales Promotion
COTY PRESTIGE
New York, New York
02.2006 - 10.2007
Developed and implemented a Marketing and Operational system to increase efficiency and productivity between Marketing, Sales, and Distribution.
Supervised seasonal promotional allocation for launches, holiday sets, gifts-with-purchase, and collateral across 62 fragrance brands.
Monitored and reported promotional budgets for co-op, sampling, freelance, TV, and in-store activity.
Managed spending system to track seasonal budgets and ensure $50M+ in commitments were accurately communicated to Finance.
Oversaw reporting for orders, shipments, promotions, sell-through, and excess inventory.
Participated in weekly operational meetings with Global Marketing and Brand Planners to address timelines and risks for launches and promotions.
Manager, Sales Promotion
UNILEVER COSMETICS
New York, New York
06.2003 - 02.2006
Monitored and reported promotional budgets for co-op, sampling, freelance, TV, and in-store activity.
Managed spending system to track seasonal budgets and ensure $50M+ in commitments were accurately communicated to Finance.
Oversaw reporting for orders, shipments, promotions, sell-through, and excess inventory.
Participated in weekly operational meetings with Global Marketing and Brand Planners to address timelines and risks for launches and promotions.
Coordinator, Sales Promotion
UNILEVER COSMETICS
New York, New York
08.2001 - 06.2003
Oversaw reporting for orders, shipments, promotions, sell-through, and excess inventory.
Participated in weekly operational meetings with Global Marketing and Brand Planners to address timelines and risks for launches and promotions.
Created and distributed weekly and monthly retail sales reports for leadership.
Managed promotional set and collateral allocation processes. Coordinated all selling materials for regional teams, including CDs, merchandising kits, and samples.
Produced seasonal computerized order forms and stock control books.
Education
B.S. - Communications
ST. JOHNS UNIVERSITY
Staten Island, New York
05-1995
A.S. - Business Administrations
ST. JOHNS UNIVERSITY
Staten Island, New York
05-1993
Skills
Operations Management
Project Management
Budget and Financial Management
Team leadership, mentorship, and development
Change Management
Analytical and critical thinker
SAP/S4 Hana
Excel
PowerPoint
Word
JD Edwards (AS400)
Visio
Certification
Lean Six Sigma, Yellow Belt, 2022
Timeline
Executive Director, Affiliate Customer Service & S&OP Business Process Optimization, RBPL
<ul><li>Company Overview: Group Company of PUIG, Spain</li><li>Team Leadership & Process Excellence: Organised the transformation of the Finance & Accounts function, establishing performance-driven goals, and embedding a culture of accountability and continuous improvement. Drove operational efficiency through process redesigns, SOP implementation and optimal resource deployment, leading to measurable improvements in turnaround time and accuracy.</li><li>Strategic Partnering with CXOs: Acted as a key advisor to the CEO, CFO, and other CXOs on business planning, pricing strategies, and business model pivots to support scale-up and profitability. Contributed to investor communications with data-backed insights to enhance stakeholder confidence and secure strategic funding.</li><li>Cross-Functional & Global Stakeholder Management: Functioned as the strategic finance business partner to cross-functional heads and the PUIG global finance team, aligning local execution with global financial strategies and compliance requirements.</li><li>ERP Transformation & System Automation: Led end-to-end ERP reimplementation to address system gaps, enforce role-based controls, and automate core finance processes—resulting in enhanced data accuracy, faster reporting and improved internal controls.</li><li>Costing, Inventory & Profitability Optimization: Designed and implemented plant-level costing models to ensure accurate COGS determination. Improved inventory management across pricing, consumption tracking, and aging analysis—enabling better working capital control and cost efficiency.</li><li>Manufacturing Finance & Statutory Compliance: Supervised end-to-end accounting for manufacturing operations and ensured full statutory compliance.</li><li>Financial Reporting, MIS & Profitability Analytics: Delivered accurate and timely monthly MIS reports, including P&L, Balance Sheet and KPI dashboards with deep-dive variance analysis across stores, business verticals, and geographies. Supported board-level decision-making through insightful presentations on financial health and business performance.</li><li>Budgeting, Forecasting & Business Planning: Led the Annual Operating Plan (AOP) and rolling forecasts, ensuring alignment with strategic objectives and market dynamics. Monitored key financial metrics to enable business decisions and proactive cost management.</li><li>Statutory, Internal & Tax Audit Management: Finalized standalone and consolidated financials under Ind AS and IFRS, ensured timely group reporting and compliance with international standards. Delivered clean and timely closures of statutory, tax, and internal audits in coordination with Big 4 auditors. Strengthened audit readiness through pre-audit diagnostics and rectification of recurring control gaps.</li><li>Regulatory Compliance & Risk Management: Ensured end-to-end compliance which includes ROC, RBI, FEMA, Income Tax, GST, Transfer Pricing, DTAA, and Customs. Reviewed cross-border contracts and transactions to ensure arm’s length pricing, accurate TDS application, and proper documentation under Transfer Pricing regulations.</li><li>Commercial Negotiation & Contract Governance: Led commercial negotiations and structured deals with vendors and franchisees. Reviewed key business contracts to ensure financial viability, risk protection, and compliance with regulatory standards.</li><li>Treasury & External Commercial Borrowing (ECB): Managed fund planning and liquidity management including ECB drawdowns, bank negotiations, and interest optimization. Improved working capital cycles through proactive cash flow forecasting and receivables control.</li><li>Internal Controls & Governance Framework: Led organization-wide reviews of internal control systems, identified process gaps, and redesigned or implemented over 40 SOPs and IFCs. Established a governance structure for financial discipline, risk mitigation, and policy compliance across departments.</li></ul> at Kama Ayurveda Pvt. Ltd. & PUIG India Pvt. Ltd.<ul><li>Company Overview: Group Company of PUIG, Spain</li><li>Team Leadership & Process Excellence: Organised the transformation of the Finance & Accounts function, establishing performance-driven goals, and embedding a culture of accountability and continuous improvement. Drove operational efficiency through process redesigns, SOP implementation and optimal resource deployment, leading to measurable improvements in turnaround time and accuracy.</li><li>Strategic Partnering with CXOs: Acted as a key advisor to the CEO, CFO, and other CXOs on business planning, pricing strategies, and business model pivots to support scale-up and profitability. Contributed to investor communications with data-backed insights to enhance stakeholder confidence and secure strategic funding.</li><li>Cross-Functional & Global Stakeholder Management: Functioned as the strategic finance business partner to cross-functional heads and the PUIG global finance team, aligning local execution with global financial strategies and compliance requirements.</li><li>ERP Transformation & System Automation: Led end-to-end ERP reimplementation to address system gaps, enforce role-based controls, and automate core finance processes—resulting in enhanced data accuracy, faster reporting and improved internal controls.</li><li>Costing, Inventory & Profitability Optimization: Designed and implemented plant-level costing models to ensure accurate COGS determination. Improved inventory management across pricing, consumption tracking, and aging analysis—enabling better working capital control and cost efficiency.</li><li>Manufacturing Finance & Statutory Compliance: Supervised end-to-end accounting for manufacturing operations and ensured full statutory compliance.</li><li>Financial Reporting, MIS & Profitability Analytics: Delivered accurate and timely monthly MIS reports, including P&L, Balance Sheet and KPI dashboards with deep-dive variance analysis across stores, business verticals, and geographies. Supported board-level decision-making through insightful presentations on financial health and business performance.</li><li>Budgeting, Forecasting & Business Planning: Led the Annual Operating Plan (AOP) and rolling forecasts, ensuring alignment with strategic objectives and market dynamics. Monitored key financial metrics to enable business decisions and proactive cost management.</li><li>Statutory, Internal & Tax Audit Management: Finalized standalone and consolidated financials under Ind AS and IFRS, ensured timely group reporting and compliance with international standards. Delivered clean and timely closures of statutory, tax, and internal audits in coordination with Big 4 auditors. Strengthened audit readiness through pre-audit diagnostics and rectification of recurring control gaps.</li><li>Regulatory Compliance & Risk Management: Ensured end-to-end compliance which includes ROC, RBI, FEMA, Income Tax, GST, Transfer Pricing, DTAA, and Customs. Reviewed cross-border contracts and transactions to ensure arm’s length pricing, accurate TDS application, and proper documentation under Transfer Pricing regulations.</li><li>Commercial Negotiation & Contract Governance: Led commercial negotiations and structured deals with vendors and franchisees. Reviewed key business contracts to ensure financial viability, risk protection, and compliance with regulatory standards.</li><li>Treasury & External Commercial Borrowing (ECB): Managed fund planning and liquidity management including ECB drawdowns, bank negotiations, and interest optimization. Improved working capital cycles through proactive cash flow forecasting and receivables control.</li><li>Internal Controls & Governance Framework: Led organization-wide reviews of internal control systems, identified process gaps, and redesigned or implemented over 40 SOPs and IFCs. Established a governance structure for financial discipline, risk mitigation, and policy compliance across departments.</li></ul> at Kama Ayurveda Pvt. Ltd. & PUIG India Pvt. Ltd.