JEANINE KOPYLOV
Manalapan
Summary
A strategic and results-driven operations executive with a proven, global track record in business process optimization, project management, strategic planning, and customer service. Proven success leading cross-functional teams, implementing process improvements, and driving business transformation through technology integration, system upgrades, and data-driven decision making. Adept at aligning affiliate operations with corporate objectives, enhancing service delivery, and maximizing operational efficiency across global markets.
Overview
26
26
years of professional experience
1
1
Certification
Work History
Executive Director, Affiliate Customer Service & S&OP Business Process Optimization, RBPL
SHISEIDO AMERICAS CORPORATION (SAC)
01.2024 - 07.2025
- Drove vision, strategy, and objectives for team of 11 employees.
- Oversaw all operations for affiliates across all SAC brands and ensured monthly gross sales targets ($25M) were met. Served as regional liaison for Sales and Operations Planning (S&OP) and global teams.
- Leveraged best-in-class processes and systems to improve efficiency across Supply, Demand, Master Data, and Affiliate Customer Service. Supported global project leads and regional business experts in integrating and upgrading SAC systems, while establishing process standardization and documentation (e.g., job aids, training materials).
- Ensured new systems or process improvements aligned with business priorities were delivered on time, and enhanced S&OP KPIs.
- Led cross-functional projects using process mapping, RACI models, and Six Sigma methodologies.
- Implemented SAP stock transfer process in Americas region and 20+ Affiliate markets, ensuring business continuity and mitigating risk to the business.
- Spearheaded cross-functional taskforce to map out new version intake process and end-to-end execution with new product development and production planning team
- Improved Affiliate fulfillment by 20% in 2025 vs. prior year by carefully monitoring launch inventory and arrival of fresh stock.
- Participated in Global Commercial Logistics meetings to present operational challenges and new initiatives to HQ and global leadership.
Executive Director, Affiliate Customer Service
SHISEIDO AMERICAS CORPORATION (SAC)
01.2020 - 01.2024
- Partnered with local IT to implement SAP system improvements and drive automation and efficiency.
- Collaborated with S&OP team on inventory timelines, constrained allocation planning, and monthly cadence processes.
- Managed affiliate brand support team to ensure product launches and point-of-sale materials were correctly allocated in SAP to meet fulfillment targets.
- Troubleshot delayed launches or out-of-stock (OOS) issues to minimize impact to regions and affiliates.
- Held affiliate markets accountable for forecast variances in seasonal limited editions through chargeback exercises to control excess inventory. Reduced obsolescence inventory by approx. $2M each year.
- Led month-end shipping meetings with transportation and warehouse teams to assess landings and highlight sales risks.
- Analyzed monthly affiliate fulfillment KPIs and presented root causes in S&OP leadership meetings.
- Delivered bi-monthly updates on affiliate customer service initiatives to leadership and cross-functional teams.
- Attended monthly meetings with regions and affiliates to resolve order / shipping issues.
Director, Sales Operations
NARS COSMETICS (OWNED BY SHISEIDO)
01.2014 - 01.2019
- Oversaw domestic and affiliate sales operations related to allocations, orders, shipments, retail, and sell-in reporting.
- Represented Sales Operations as Commercial Supply lead in low-stock meetings and communicated in-stock timelines.
- Partnered with project management on launch production priorities and constrained allocation quantities.
- Managed prioritization and fair-share allocations on replenishment items, making key strategic fulfillment decisions.
- Created and distributed monthly service reports, including fill rate percentages and offline cuts.
- Collaborated with Finance to project month-end net sales and analyze sales misses.
- Reconciled inventory against allocations to ensure markets ordered to forecast and reduced excess.
Sr. Manager, Sales Operations
NARS COSMETICS (OWNED BY SHISEIDO)
07.2008 - 10.2014
- Implemented Cognos retail reporting and JD Edward allocation system for both NARS US and Global business.
- Led database management and implemented process improvements.
- Reviewed quarterly material destruction requests for discrepancies and routed them to leadership for approval.
- Published quarterly U.S. Artist Turnover and Demo / Commission Summary reports.
Senior Manager, Sales Promotion
COTY PRESTIGE
02.2006 - 10.2007
- Developed and implemented a Marketing and Operational system to increase efficiency and productivity between Marketing, Sales, and Distribution.
- Supervised seasonal promotional allocation for launches, holiday sets, gifts-with-purchase, and collateral across 62 fragrance brands.
- Monitored and reported promotional budgets for co-op, sampling, freelance, TV, and in-store activity.
- Managed spending system to track seasonal budgets and ensure $50M+ in commitments were accurately communicated to Finance.
- Oversaw reporting for orders, shipments, promotions, sell-through, and excess inventory.
- Participated in weekly operational meetings with Global Marketing and Brand Planners to address timelines and risks for launches and promotions.
Manager, Sales Promotion
UNILEVER COSMETICS
06.2003 - 02.2006
- Monitored and reported promotional budgets for co-op, sampling, freelance, TV, and in-store activity.
- Managed spending system to track seasonal budgets and ensure $50M+ in commitments were accurately communicated to Finance.
- Oversaw reporting for orders, shipments, promotions, sell-through, and excess inventory.
- Participated in weekly operational meetings with Global Marketing and Brand Planners to address timelines and risks for launches and promotions.
Coordinator, Sales Promotion
UNILEVER COSMETICS
08.2001 - 06.2003
- Oversaw reporting for orders, shipments, promotions, sell-through, and excess inventory.
- Participated in weekly operational meetings with Global Marketing and Brand Planners to address timelines and risks for launches and promotions.
Coordinator, Sales Promotion – Designer Fragrance Division
L'ORÉAL USA
01.2000 - 01.2001
- Created and distributed weekly and monthly retail sales reports for leadership.
- Managed promotional set and collateral allocation processes. Coordinated all selling materials for regional teams, including CDs, merchandising kits, and samples.
- Produced seasonal computerized order forms and stock control books.
Education
B.S. - Communications
ST. JOHNS UNIVERSITY
Staten Island, New York05-1995
A.S. - Business Administrations
ST. JOHNS UNIVERSITY
Staten Island, New York05-1993
Skills
- Operations Management
- Project Management
- Budget and Financial Management
- Team leadership, mentorship, and development
- Change Management
- Analytical and critical thinker
- SAP/S4 Hana
- Excel
- PowerPoint
- Word
- JD Edwards (AS400)
- Visio
Certification
Lean Six Sigma, Yellow Belt, 2022
Timeline
Executive Director, Affiliate Customer Service & S&OP Business Process Optimization, RBPL
SHISEIDO AMERICAS CORPORATION (SAC)
01.2024 - 07.2025
Executive Director, Affiliate Customer Service
SHISEIDO AMERICAS CORPORATION (SAC)
01.2020 - 01.2024
Director, Sales Operations
NARS COSMETICS (OWNED BY SHISEIDO)
01.2014 - 01.2019
Sr. Manager, Sales Operations
NARS COSMETICS (OWNED BY SHISEIDO)
07.2008 - 10.2014
Senior Manager, Sales Promotion
COTY PRESTIGE
02.2006 - 10.2007
Manager, Sales Promotion
UNILEVER COSMETICS
06.2003 - 02.2006
Coordinator, Sales Promotion
UNILEVER COSMETICS
08.2001 - 06.2003
Coordinator, Sales Promotion – Designer Fragrance Division
L'ORÉAL USA
01.2000 - 01.2001
B.S. - Communications
ST. JOHNS UNIVERSITY
A.S. - Business Administrations
ST. JOHNS UNIVERSITY
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