Jeanine Thurston
Nederland,CO
Summary
Strategic marketing executive with over 20 years of experience in brand growth and creative direction. Expert in data-driven planning, cross-functional collaboration, and storytelling to elevate brand visibility. Skilled in building and revitalizing brands while leading teams to achieve business objectives.
Overview
27
27
years of professional experience
Work History
Head of Marketing & Creative
The Colorado Group, Inc.
Boulder, CO
10.2018 - Current
- Directed market research to craft marketing strategies, enhancing brand visibility.
- Led creative processes to develop cohesive campaigns across channels.
- Collaborated with IT and vendors to implement marketing initiatives.
- Guided creative teams to produce consistent marketing collateral.
- Liaised with management to align strategies with organizational goals.
- Managed marketing budgets to improve spending efficiency and support key business goals.
- Drove revenue growth from $115M to $260M through PR management and increased social traffic—LinkedIn up 100%, Instagram up 150%, and Facebook up 50%.
CEO/Founder
Fototails Photography Inc.
Denver, CO
01.1999 - 08.2020
- Managed marketing materials and approvals to keep brand messaging consistent across all channels.
- Worked with internal teams and agencies to strengthen brand identity and voice.
- Spearheaded marketing research studies to evaluate advertising effectiveness.
- Developed strategies to enhance customer service standards company-wide.
- Established and nurtured relationships with key stakeholders, including customers and suppliers.
Marketing Content Manager
Furniture For Life
Boulder, CO
04.2017 - 07.2019
- Boosted website traffic and lead generation through targeted SEO, optimized landing pages, and high-converting content offers.
- Increased customer retention by 10% via strategic engagement and consistent content quality.
- Grew social media following by over 22,000 in 18 months through viral content and influencer partnerships.
- Led content audits and quality framework implementation, improving brand consistency, and reducing costs through streamlined workflows and vendor negotiations.
Marketing Content Specialist
Green Chef
Boulder, CO
01.2015 - 01.2018
- Led photography and video production across print, web, and social platforms, ensuring consistent brand alignment, and high-impact visual storytelling.
- Directed creative teams and applied advanced styling techniques to strengthen brand presence across all channels.
- Spearheaded social media growth from 0 to over 120K followers in under two years, significantly boosting visibility and engagement.
- Collaborated cross-functionally to execute integrated campaigns, and played a key role in scaling the team and product output, contributing to the company's acquisition by HelloFresh.
Marketing Director
Clifton Gunderson, LLC
Broomfield, CO
05.2000 - 06.2001
- Developed and executed integrated marketing strategies, achieving a 20% increase in client acquisition within one year.
- Directed cross-functional teams and mentored staff to improve collaboration and multi-channel campaign execution.
- Led brand management and messaging initiatives to boost market presence, and ensure alignment with company values.
- Utilized CRM systems and analytics tools to optimize retention, enhance targeting, and inform budget allocation for maximum ROI.
Education
Bachelor of Science - Visual Arts/Design/Photography
University of Wisconsin
Superior, WIBachelor of Science - Psychology & Consumer Behavior
University of Wisconsin
Superior, WIMaster of Business Administration (MBA) - Marketing Management
University of Phoenix
Denver, COSkills
- Executive communication
- Integrated content strategy and thought leadership
- Brand development
- Strategic marketing planning
- Market intelligence for growth insights
- Creative direction
- Cross-functional project leadership and budget management
- Team leadership
- Data-driven decision making
- Innovation in digital media
- Campaign analytics and ROI accountability
Projects
- Atkins Nutritionals, Inc. – Creative contributions for national health and wellness brand
- A Latin Twist – Design and branding for cocktail recipe book celebrating Latin culture
- Muy Bueno Cookbook – Visual and editorial support for award-winning Latin food publication
- The Feed Zone Cookbook & Feed Zone Portables – Design and layout for bestselling athlete-focused nutrition cookbooks
- Mike's Camera – Design and layout for signage, and newspaper advertising
- Smashburger – Developed cohesive store branding across all U.S. locations
- Vita Restaurant/Blue River Bistro – Content creation for website and social media platforms
- Boulder Valley School District (BVSD) – Yearbook Sponsor, Teaching HS Students Publishing/Editing/Marketing
Timeline
Head of Marketing & Creative
The Colorado Group, Inc.
10.2018 - Current
Marketing Content Manager
Furniture For Life
04.2017 - 07.2019
Marketing Content Specialist
Green Chef
01.2015 - 01.2018
Marketing Director
Clifton Gunderson, LLC
05.2000 - 06.2001
CEO/Founder
Fototails Photography Inc.
01.1999 - 08.2020
Bachelor of Science - Visual Arts/Design/Photography
University of Wisconsin
Bachelor of Science - Psychology & Consumer Behavior
University of Wisconsin
Master of Business Administration (MBA) - Marketing Management
University of Phoenix
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