JEANINE K. MULCAHY
Avon By The Sea,NJ
Summary
Product management professional with extensive experience in leading product lifecycles from conception to launch. Known for driving collaborative efforts and achieving outstanding results. Recognized for strategic thinking, adaptability, and strong commitment to team success.
Overview
37
37
years of professional experience
Work History
Senior Product Manager, Commercial Roofing Products
GAF
04.2018 - Current
- Managed and grew 4 product lines that represent approx $240M in sales and 38% of OI contribution
- Increased product adoption by identifying customer needs and developing innovative product features; Grew Polyiso market share approx. 4 basis points over 7 years
- Established strong relationships with key stakeholders, fostering collaboration across departments for seamless product development.
- Hold leadership positions in PIMA industry organization and NWIR (National Women In Roofing) NJ chapter
- Identified and assisted in onboarding of new vendors and products to support increased sales demand
Product Manager, Commercial Roofing Prod
GAF
07.2014 - 03.2018
- Responsible for $165M Polyiso Insulation/Fastening, Low Rise Foam and Edge Metal product categories managing product information, codes approvals and market trends
- Actively participate and represent GAF in roofing trade associations committees and meetings
- Developed and conducted cross functional meetings to monitor product development, field issues and market expansion across stakeholder areas
- Maintained positive vendor relations to build strong partnerships.
Marketing Manager, Media & Appliance Solutions Division
SONY ELECTRONICS INC.
04.2013 - 03.2014
- Responsible for $12M Personal Storage categories, managed product promotion, placements and market trends
- Developed launch plan for new Smart Storage category which entailed weekly communications and tracking of product/application development as well as monitor market landscape to determine positioning
- Provided direction and executed marketing communication such as packaging, sell sheets, Quick Start Guides/Manuals and account presentations across all categories
Marketing Manager, Media & Appliance Solutions Division
SONY ELECTRONICS INC.
05.2010 - 03.2013
- Responsible for $18M Audio/Video category, managed product promotion, placements and market trends
- Established new External Hard Disk Drive category with target of $2M sales, developed packaging, messaging and competitive analysis
- Monitored sell thru, inventory and monthly forecasting
Marketing Manager, Media & Appliance Solutions Division
SONY ELECTRONICS INC.
04.2008 - 04.2010
- Responsible for $100M Memory Card category, managing product promotion, placements and market development
- Prepared account proposal and participated in account meetings to secure placements
- Executed, managed and evaluated ROI of end-user promotions at retail and volume/growth incentive rebates for dealers
- Collaborated with hardware counterparts to create value added promotions as well collateral materials to improve tie ratios
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
Marketing Manager, Media & Appliance Solutions Division
SONY ELECTRONICS INC.
10.2005 - 04.2008
- Managed $20M private label OEM business, including all aspects, including negotiating of contracts, product selections, artwork, system setup, and supply chain for each OEM account
- Reviewed forecasts and directed business planners team to place factory orders
- Liaised between customer, sales, factory and engineering support to obtain technical specifications/qualifications and address product quality issues
Marketing Manager, Personal Mobile Products Division
SONY ELECTRONICS INC.
01.1999 - 07.2004
- Directed all marketing activities for this $120M line of consumer accessories sold through national and regional retailers, photo specialty retailers, distributors and direct online channels
- Negotiated FOB cost with factory and selling price with accounts (set pricing programs)
- Initiated global packaging change which resulted in $3M increases in sales and 2% increase in market share
- Initiated proposal, mock-ups, package design and merchandising
Marketing Manager, Recording Media & Energy
SONY ELECTRONICS INC.
02.1997 - 01.1999
- Oversaw optical disc product categories with total annual sales revenue of $9M
- Prepared annual budget, strategic plan and maintained all aspects of P&L and inventory for each category
- Managed one Associate Marketing Manager who supported the marketing director and (2) other marketing managers
Associate Marketing Manager, Recording Media & Energy Group
SONY ELECTRONICS INC.
02.1996 - 02.1997
- Managed product concept implementation, which includes package designs through introduction to the sales force
Marketing Services Supervisor, Recording Media & Energy Group
SONY ELECTRONICS INC.
01.1995 - 02.1996
- Oversaw daily operations of the department, ensuring smooth workflow and timely completion of tasks.
Operations Supervisor, Customer Information Center
SONY ELECTRONICS INC.
10.1993 - 01.1995
- Developed and implemented standard operating procedures to ensure consistency in service delivery across all shifts.
Product Supervisor, Customer Information Center
SONY ELECTRONICS INC.
01.1990 - 10.1993
- Provided ongoing support and training for team members, fostering a collaborative work environment focused on continuous improvement.
Product Information Specialist, Customer Information Center
SONY ELECTRONICS INC.
05.1988 - 01.1990
- Assisted customers with product information and setup inquiries, providing expert guidance and personalized support throughout the process.
Education
BS - Marketing Management
Dominican College of Blauvelt
Orangeburg, NY05.1988
Skills
- Product Management
- Product Development
- Channel Management
- B2B Marketing
- Cross functional leadership
- Product positioning
- Product launches
- Competitive market analysis
Timeline
Senior Product Manager, Commercial Roofing Products
GAF
04.2018 - Current
Product Manager, Commercial Roofing Prod
GAF
07.2014 - 03.2018
Marketing Manager, Media & Appliance Solutions Division
SONY ELECTRONICS INC.
04.2013 - 03.2014
Marketing Manager, Media & Appliance Solutions Division
SONY ELECTRONICS INC.
05.2010 - 03.2013
Marketing Manager, Media & Appliance Solutions Division
SONY ELECTRONICS INC.
04.2008 - 04.2010
Marketing Manager, Media & Appliance Solutions Division
SONY ELECTRONICS INC.
10.2005 - 04.2008
Marketing Manager, Personal Mobile Products Division
SONY ELECTRONICS INC.
01.1999 - 07.2004
Marketing Manager, Recording Media & Energy
SONY ELECTRONICS INC.
02.1997 - 01.1999
Associate Marketing Manager, Recording Media & Energy Group
SONY ELECTRONICS INC.
02.1996 - 02.1997
Marketing Services Supervisor, Recording Media & Energy Group
SONY ELECTRONICS INC.
01.1995 - 02.1996
Operations Supervisor, Customer Information Center
SONY ELECTRONICS INC.
10.1993 - 01.1995
Product Supervisor, Customer Information Center
SONY ELECTRONICS INC.
01.1990 - 10.1993
Product Information Specialist, Customer Information Center
SONY ELECTRONICS INC.
05.1988 - 01.1990
BS - Marketing Management
Dominican College of Blauvelt
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