JEANNE BAYNES
Denver,CO
Summary
Dynamic professional with a unique blend of experience in sports marketing, beauty product development and social media, eager to transition skills to Human Resources in the golf industry. Leveraging 5 years of hands-on hospitality experience at a country club, I am passionate about high-end, service-focused environments. With a bachelor's in business management and master's in digital marketing/data analytics, I have a solid understanding of organizational principles and administrative tasks. Seeking a part-time role to contribute expertise and passion to the success of a country club's operations and member engagement.
Overview
14
14
years of professional experience
Work History
Digital Content Creator
@jeannedoesmakeup
12.2021 - Current
- Niche content creator; makeup artist/product developer with focus on clean beauty
- Organically built Instagram following of over 12k through authentic content/storytelling and community engagement
- Formed close-knit community of fellow beauty influencers and brands, including long-term partners such as Jones Road, Merit, Furtuna Skin, and Almay
- Collaborates with social and growth marketing teams to generate creative content, including writing copy and scripts, that increase website and social media traffic as well as product sell-through
- Combines intuition with comprehensive knowledge of beauty industry/trends to successfully connect with target audience
- Content created for Jones Road Beauty's organic + paid social generated over 6M views and $1.8M in revenue for brand
Product Development Consultant
Jones Road Beauty
05.2022 - 11.2022
- Communicated with vendors for formula, packaging, & secondary packaging to ensure all 25+ projects were remaining on track
- Built extensive project tracking system for all upcoming projects
- Owned regulatory registration process; gathered all necessary documentation and initiated/managed all lab testing
Product Development Manager
Jones Road Beauty
05.2019 - 04.2022
- Worked closely with Bobbi Brown and Director of Product Development to manage all phases of formula development / new innovation from concept to launch
- Prepared / led bi-weekly meetings with founder to strategize calendarization of new products and ensure new development is meeting expectations / remaining on track
- Successfully facilitated timely launch of 100+ SKUs, generating over $60M+ in revenue
- Participated in blue-sky brainstorms with founder and team to ideate new products, story-telling / reason for being, and ensure well-rounded product portfolio that aligned with both founder and Jones Road customer
- Spearheaded competitive analysis to help develop best-in-class products, by identifying trends and current emerging competitors
- Supported Director of PD in writing detailed product information: defining concept, product features, benefits/claims, and key ingredients
- Mentored PD Interns and Coordinator on submission evaluation techniques, sample organization and proper communication with laboratories
Makeup Artist/Sales Support Specialist
Kjaer Weis/Creme Collective
11.2018 - 04.2019
- Sales specialist for Kjaer Weis + beauty branding agency Creme Collective; represented prestige naturals such as Joanna Vargas, The Beauty Chef, Ere Perez Cosmetics, Rituel de Fille, and Kari Gran at retailers in Boston area
- Built and nurtured strong relationships with store employees through trainings and sales support
- Supported in-store skincare, artistry, and other beauty events and activations such as mini-facials and makeovers
Assistant Manager / Lead Makeup Artist
Credo Beauty
09.2016 - 01.2019
- Artist at innovative clean beauty retailer that houses over 100 clean brands
- Provided training, supervision and motivation to fellow team members while assisting in daily operations
- Instrumental in driving highest yearly conversion rate of over 45% and highest average basket company-wide
- Liason between Credo Boston and local outside parties when planning events; helped to identify event opportunities, generate interest with clientele, manage details of events, and facilitated events
- Gained comprehensive understanding of clean beauty space and in-depth knowledge on all product lines in-store
Beverage Service Attendant
Saratoga National Golf Club
04.2010 - 10.2015
- Provided exceptional customer service by delivering beverages and snacks to golf course patrons in a timely and courteous manner
- Maintained cleanliness and organization of beverage cart and inventory stock levels
- Handled cash transactions accurately and efficiently, ensuring proper reconciliation at the end of each shift
- Engaged with customers to promote additional sales and upsell beverage and snack offerings
- Collaborated with clubhouse staff to coordinate beverage cart schedules and ensure seamless operations on the golf course
Education
Master of Arts - Digital Marketing and Data Analytics
Emerson College
Boston, MA05.2020
Bachelor of Science - Business Management
Siena College
Albany, NY05.2014
Entrepreneurial Accomplishments
Makeup Artist 01/2015 - Current
- Makeup artist with 8+ years of experience in retail, photoshoots, and weddings
- Assisted Bobbi Brown on all photoshoots for upcoming Jones Road launches as well as Masterclass, Elle, and The Today Show
Timeline
Product Development Consultant
Jones Road Beauty
05.2022 - 11.2022
Digital Content Creator
@jeannedoesmakeup
12.2021 - Current
Product Development Manager
Jones Road Beauty
05.2019 - 04.2022
Makeup Artist/Sales Support Specialist
Kjaer Weis/Creme Collective
11.2018 - 04.2019
Assistant Manager / Lead Makeup Artist
Credo Beauty
09.2016 - 01.2019
Beverage Service Attendant
Saratoga National Golf Club
04.2010 - 10.2015
Master of Arts - Digital Marketing and Data Analytics
Emerson College
Bachelor of Science - Business Management
Siena College