Summary
Overview
Work History
Education
Skills
Timeline
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Jeanne Exum

Waldorf,MD

Summary

Purpose-driven Marketing Project Manager with 11+ years of experience in client account management, digital marketing, project coordination, and campaign performance reporting. Proven success in leading client communications, preparing marketing reports, and overseeing execution of integrated programs. Skilled in KPI analysis, SEO, HubSpot, paid media, and social media initiatives. Adept at balancing multiple priorities, managing budgets, and delivering measurable results while fostering strong client relationships.

Overview

11
11
years of professional experience

Work History

Membership Marketing

American Immigration Lawyers Association (AILA)
04.2025 - Current
  • Serve as client-facing liaison, leading marketing meetings, creating agendas, and delivering detailed meeting minutes and project reports to stakeholders.
  • Monitor campaign KPIs and generate weekly performance reports, recommending adjustments when metrics fall below benchmarks.
  • Coordinate client events, managing logistics and providing on-site support to ensure seamless execution.
  • Prepare marketing materials, proposals, and client communications to support acquisition and retention goals.
  • Collaborate with cross-functional teams to deliver campaigns on time and within budget while strengthening client relationships.
  • Worked effectively in fast-paced environments.
  • Self-motivated, with a strong sense of personal responsibility.

Marketing Manager

American Academy of Physician Associates (AAPA)
10.2021 - 01.2025
  • Acted as primary point of contact for internal clients, leading status calls, preparing agendas, and reporting on project progress.
  • Presented performance analytics and campaign recommendations to leadership, achieving 19% growth in CME credits and 14% increase in unique learners.
  • Managed project workflows in Basecamp, aligning creative, digital, and analytics teams to meet campaign deadlines.
  • Partnered with analytics teams to track engagement KPIs, proactively identifying declines and implementing corrective strategies.
  • Developed and executed member-centric digital campaigns in Eloqua, achieving 35% unique open rates.

Marketing & Communications Director

Southern Maryland Association of REALTORS (SMAR)
07.2019 - 08.2021
  • Managed end-to-end client-style account services for members, including regular communications, status reports, and performance updates.
  • Directed marketing initiatives that drove 4% membership growth and increased email engagement rates by 3–5%.
  • Led rebranding of 35+ products and improved website content, enhancing user experience and member satisfaction.
  • Coordinated vendor negotiations, reducing costs by 22% while maintaining project quality and timelines.
  • Planned and managed member events, handling logistics, vendor contracts, and on-site execution.

Marketing Manager

Floormax Laurel
05.2014 - 07.2019
  • Oversaw $500K marketing budget, ensuring efficient allocation across campaigns and media channels.
  • Increased organic acquisition by 48% and direct marketing by 17% through strategic initiatives.
  • Executed cross-channel campaigns (radio, TV, digital), securing premium placements and maximizing ROI.
  • Produced performance reports and presentations to leadership, driving informed decision-making.

Education

Bachelor of Science - Business Administration, Marketing

University of Maryland University College
Adelphi, MD
05.2019

Skills

  • Client Account Management & Relationship Building

  • Meeting Facilitation, Agendas & Reporting

  • Campaign performance analysis

  • Strategic Marketing & Paid Media Management

  • Project Coordination & Budget Oversight

  • Event coordination and client assistance

  • Digital Advertising, Email Marketing & Social Media

  • Cross-Functional Team Leadership

  • Analytical problem-solving

  • Client support

  • Collaborative teamwork

  • Friendly, positive attitude

  • Teamwork and collaboration

  • Problem-solving

  • Time management

  • Flexible and adaptable

  • Organizational skills

Timeline

Membership Marketing

American Immigration Lawyers Association (AILA)
04.2025 - Current

Marketing Manager

American Academy of Physician Associates (AAPA)
10.2021 - 01.2025

Marketing & Communications Director

Southern Maryland Association of REALTORS (SMAR)
07.2019 - 08.2021

Marketing Manager

Floormax Laurel
05.2014 - 07.2019

Bachelor of Science - Business Administration, Marketing

University of Maryland University College

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